Table of Contents
Overview
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- What you need to know
- Areas covered in this report
Executive Summary
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- The market
- Consumer spending
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- Figure 1: France: consumer spending on electrical items (incl. VAT), 2012-17
- Sector size and forecast
- Channels of distribution
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- Figure 2: France: estimated distribution of spending on electrical/electronic goods, 2016/17
- Companies and brands
- Key metrics
- Market shares
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- Figure 3: France: leading specialist electrical retailers’ shares of spending on electrical items, 2017
- Online
- The consumer
- What they buy
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- Figure 4: France: types of electrical products purchased, December 2017
- How they shop - Online and in-store)
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- Figure 5: France: usage of stores vs online when buying electrical/electronic products, by gender, December 2017
- Where they shop
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- Figure 6: France: where they shop for electricals, whether in-store or online, December 2017
- Attitudes to buying electrical/electronic products
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- Figure 7: France: attitudes to buying electrical/electronic goods, by age and gender, December 2017
- What we think
Issues and Insights
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- Digital integration in electrical goods retailing
- The facts
- The implications
- Targeting younger men and women
- The facts
- The implications
The Market – What You Need to Know
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- Economy picking up after prolonged period of subdued growth
- Market spending on electrical items on the up
- Specialist retailers outperforming the market
- Specialists dominate distribution
Consumer Spending
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- Signs of growth in the French economy
- Spending on electricals on the up
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- Figure 8: France: consumer spending on electrical items (incl. VAT), 2013-17
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- Figure 9: France: breakdown of consumer spending on electrical and electronic items (incl. VAT), 2016
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- Figure 10: France: consumer spending on electrical items, volume change year-on-year, 2012-16
Product Market Breakdown
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- Figure 11: France: main electricals markets, volume sales, 2013-17
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Sector Size and Forecast
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- Total retail sales recovering, further growth forecast in 2017
- Electricals specialists gaining share
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- Figure 12: France: electricals specialists, sales, excl VAT, 2012-17
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- Figure 13: France: electricals specialists, forecast sales, excl VAT, 2018-22
Inflation
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- Figure 14: France: consumer prices, annual % change, 2013-17
- Figure 15: France: consumer price inflation on electrical items, annual % change, July 2016-December 2017
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Channels of Distribution
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- Figure 16: France: where they shop for electricals, whether in-store or online, January 20178
- Specialists dominate, but independents in decline
- Intense competition from non-specialists and online
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- Figure 17: France: estimated distribution of spending on electrical/electronic goods, 2014-16
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Companies and Brands – What You Need to Know
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- An increasingly concentrated market
- Fnac/Darty strengthened
- Independents regrouping
- LDLC growing in importance
- Leading retailers capture almost half of spending
- Online spending around €4.8 billion
Leading Players
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- Increasingly consolidated
- Alliances between rivals in buying strengthen positions
- Fnac/Darty strengthened
- Independents regrouping
- Telecoms specialists
- LDLC growing in importance
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- Figure 18: France: leading specialist electrical retailers, sales, 2013-17
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- Figure 19: France: leading specialist electrical retailers, outlets, 2013-17
- Figure 20: France: leading specialist electrical retailers, sales per outlet, 2013-17
Market Shares
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- Figure 21: France: leading specialist electrical retailers’ shares of spending on electrical items, 2013-17
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Online
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- Online activity
- France between Germany/UK and Spain/Italy
- Broadband penetration lower
- Technology ownership is lower
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- Figure 22: France: ways in which the internet was accessed in the last three months, Q3 2017
- Shopping online
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- Figure 23: France: online buyers of electrical items in last 12 months, France vs EU, 2013-17
- Online sales
- Leading online players
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- Figure 24: France: estimated sales of electricals online by leading retailers, 2014-17
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- Figure 25: France: top retail sites by number of unique visitors, July-September 2017
The Consumer – What You Need to Know
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- Less than three quarters bought electricals last year
- Buyers are younger and wealthier
- Half of buyers bought online
- Mobile devices used by a small proportion but have an important role to play
- The specialist store format dominates
- Amazon overtakes Darty to become single most popular retailer
- Younger men a key target group
- Make do and mend
What They Buy
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- 70% have bought electrical goods in the past year
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- Figure 26: France: types of electrical products purchased, December 2017
- Men more likely to buy electrical goods than women
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- Figure 27: France: types of electrical products purchased, by gender, December 2017
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- Figure 28: France: types of electrical products purchased, by gender and age, December 2017
- Electrical buyers have higher than average income
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- Figure 29: France: electrical goods purchased, by average age and household income, December 2017
How They Shop – Online and In-Store
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- Online shopping almost equal with stores
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- Figure 30: France: usage of stores vs online when buying electrical/electronic products, December 2017
- Women more likely to use stores than men
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- Figure 31: France: usage of stores vs online when buying electrical/electronic products, by gender, December 2017
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- Figure 32: France: usage of stores vs online when buying electrical/electronic products, by age and income, December 2017
Where They Shop
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- The specialist store format dominates
- Amazon overtakes Darty to become single most popular retailer
- Non-specialist stores
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- Figure 33: France: where they shop for electricals, whether in-store or online, December 2017
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- Figure 34: France: profile of those who had bought electricals in-store or online, by retailer used, December 2017
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- Figure 35: France: where they shop for electricals by product purchased, December 2017
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- Figure 36: France: where they shop for electricals, in-store vs online, December 2017
Attitudes to Buying Electrical/Electronic Products
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- The young want new technologies but older people prepared to wait
- Younger men a key target group
- Make do and mend
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- Figure 37: France: attitudes to buying electrical/electronic goods, December 2017
- Figure 38: France: attitudes to buying electrical/electronic goods, by age and gender, December 2017
Appendix: Data sources, abbreviations and supporting information
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- Abbreviations
- Data sources
Amazon.com Inc
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- What we think
- Where next?
- Geographical expansion
- Prime
- Marketplace
- AWS
- Profitability
- Where next?
- Company background
- Company performance
- Published sales and total sales volumes
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- Figure 39: Amazon: sales breakdown, by source of income, 2015-17
- Figure 40: Amazon: sales breakdown, by source of income, 2017
- Gross transaction revenue (GTV)
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- Figure 41: Amazon: estimated group gross transaction revenue, 2015-17
- GTV by country
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- Figure 42: Amazon.com Inc: group financial performance, 2013-17
- Sales of electricals
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- Figure 43: Amazon Europe: estimated sales of electrical goods, 2015-17
- Retail offering
Apple Retail UK
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- What we think
- The human face of Apple Inc.
- Stores becoming larger and more informal…
- …as well as more experiential
- Where next?
- Company background
- Company performance
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- Figure 44: Apple Retail UK: group financial performance, 2012/13-2016/17
- Figure 45: Apple Retail UK: outlet data, 2012/13-2016/17
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- Figure 46: Apple Retail: European stores, 2014-18
- Retail offering
E-Square
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- Company background
- Key figures
- Members
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- Figure 47: E-Square: membership, 2017
Euronics International
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- What we think
- New store concepts dedicated to helping consumers make the right mobile choice
- Ditching the tech jargon
- Focusing on VR and smart home solutions
- A more dynamic in-store shopping experience
- Selling fitted kitchens, a potential new revenue earner for UK stores
- Company background
- Company performance
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- Figure 48: Euronics International: estimated group financial performance, 2012-16
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- Figure 49: Euronics International: estimated outlet data, 2012-16
- Retail offering
Expert Europe
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- What we think
- Lack of transactional website is hurting Expert in some countries
- ‘We are the experts’ positioning hard to maintain
- Company background
- Company performance
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- Figure 50: Expert Europe: group sales performance, 2013-17
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- Figure 51: Expert Europe: outlet data, 2013-17
- Retail offering
Fnac Darty
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- What we think
- Shop-in-shop cross-selling opportunities
- Compelling online offering
- Integration brings enhanced delivery options
- More dynamic in-store experience
- Purchasing alliance with Carrefour could lower prices in France
- Company background
- Company performance
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- Figure 52: Fnac Darty : pro forma group financial performance, 2015-17
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- Figure 53: Fnac Darty: store network, pro forma, 2015-17
- Retail offering
HTM Group
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- What we think
- Committed to owned stores
- Service and experience focus aims to create a link between online and offline
- What next?
- Company background
- Company performance
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- Figure 54: HTM Group: estimated sales, 2013-17
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- Figure 55: HTM Group: outlet data, 2013-17
- Retail offering
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