Table of Contents
Overview
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- Technical notes
- Market sizes – consumer spending on electricals products
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- Figure 1: Electrical products, main classification codes, 2017
- Market sizes – Retail data
- Leading retailers
- Financial definitions
- Abbreviations
- VAT rates
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- Figure 3: VAT rates around Europe, 2013-18
Executive Summary – Europe – The Market
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- Consumer spending
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- Figure 4: Europe: spending on electricals by broad product type, 2016
- All electricals spending
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- Figure 5: Europe: consumer spending on electricals, 2012-16
- Figure 6: Europe: consumer spending on electricals as % all consumer spending, 2011-16
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- Figure 7: Europe: consumer spending on electricals as % all retail sales, 2011-16
- Detailled spending on electricals
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- Figure 8: Europe: spending on household appliances, 2012-16
- Figure 9: Europe: spending on audio visual and IT goods, 2012-16
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- Figure 10: Europe: spending on telecoms and telefax equipment, 2012-16
- Sector sales and forecast
- Brown and white goods retailers
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- Figure 10: Europe: brown and white goods specialists, sales, ex. VAT, 2013-17
- Figure 11: brown and white goods specialists, forecast sales, ex. VAT, 2018-22
- IT and telecoms retailers
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- Figure 12: Europe: IT and telecoms specialists, sales, ex. VAT, 2013-17
- Figure 13: Europe: IT and telecoms specialists, forecast sales, ex. VAT, 2018-22
- Online
- Online buyers
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- Figure 15: Europe: proportion of people buying electrical equipment online, 2012-17
- Figure 16: Europe: proportion of people buying computer hardware online, 2012-17
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- Figure 17: Europe: proportion of online buyers who have bought computer hardware or electronic equipment online, 2017
- Figure 18: Europe: estimated online spending on electricals, 2017
- Leading online retailers
- Leading retailers
- Amazon
- eBay
- Other online
- Ceconomy
- Dixons Carphone
- Voluntary groups
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- Figure 17: Europe: Top 20 electrical goods retailers, sales 2015/16 – 2017/18
- Outlets
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- Figure 18: Europe: Top 20 electrical goods retailers, outlets 2015/16 – 2017/18
- Sales per outlet
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- Figure 19: Europe: top 20 electrical goods retailers, sales per outlet 2015/16 – 2017/18
- Market shares
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- Figure 20: Europe: Leading electricals retailers’ sales as % all spending on electricals goods, 2015-17
- What we think
Executive Summary – Europe – The Consumer
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- What they buy
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- Figure 19: Europe: purchasers of electrical goods, December 2017
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- Figure 20: Europe: products bought in the last 12 months, December 2017
- How they shop: Online vs in-store
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- Figure 21: Europe: proportion of electrical goods purchasers who bought in-store, December 2017
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- Figure 22: Europe: proportion of electrical goods purchasers who bought online and by device, December 2017
- Where they shop
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- Figure 23: Europe: most-used retailer and proportion of buyers, by country, December 2017
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- Figure 24: Europe: most bought from retailers for electrical goods in the last 12 months, by country, December 2017
- Attitudes to buying electrical/electronic products
- New technology
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- Figure 25: Europe: attitudes to buying electricals goods – new technology, December 2017
- Price
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- Figure 26: Europe: attitudes to buying electricals goods – prices, December 2017
- Repairs
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- Figure 27: Europe: attitudes to buying electricals goods – repairs, December 2017
Executive Summary – Europe - Innovations and Launch Activity
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- MediaMarkt expands into VR
- Snacks and beauty bars piloted instore
- Ceconomy to launch StartKlar
- Conrad’s 3D printing service
- IKEA and Sonos team up for smart home
France
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- Overview
- What you need to know
- Areas covered in this report
- Executive Summary
- The market
- Consumer spending
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- Figure 28: France: consumer spending on electrical items (incl. VAT), 2012-17
- Sector size and forecast
- Channels of distribution
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- Figure 29: France: estimated distribution of spending on electrical/electronic goods, 2016/17
- Companies and brands
- Key metrics
- Market shares
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- Figure 30: France: leading specialist electrical retailers’ shares of spending on electrical items, 2017
- Online
- The consumer
- What they buy
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- Figure 31: France: types of electrical products purchased, December 2017
- How they shop - Online and in-store)
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- Figure 32: France: usage of stores vs online when buying electrical/electronic products, by gender, December 2017
- Where they shop
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- Figure 33: France: where they shop for electricals, whether in-store or online, December 2017
- Attitudes to buying electrical/electronic products
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- Figure 34: France: attitudes to buying electrical/electronic goods, by age and gender, December 2017
- What we think
- Issues and insights
- Digital integration in electrical goods retailing
- The facts
- The implications
- Targeting younger men and women
- The facts
- The implications
- The market – What you need to know
- Economy picking up after prolonged period of subdued growth
- Market spending on electrical items on the up
- Specialist retailers outperforming the market
- Specialists dominate distribution
- Consumer spending
- Signs of growth in the French economy
- Spending on electricals on the up
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- Figure 35: France: consumer spending on electrical items (incl. VAT), 2013-17
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- Figure 36: France: breakdown of consumer spending on electrical and electronic items (incl. VAT), 2016
- Figure 37: France: consumer spending on electrical items, volume change year-on-year, 2012-16
- Product market breakdown
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- Figure 38: France: main electricals markets, volume sales, 2013-17
- Sector size and forecast
- Total retail sales recovering, further growth forecast in 2017
- Electricals specialists gaining share
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- Figure 39: France: electricals specialists, sales, excl VAT, 2012-17
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- Figure 40: France: electricals specialists, forecast sales, excl VAT, 2018-22
- Inflation
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- Figure 41: France: consumer prices, annual % change, 2013-17
- Figure 42: France: consumer price inflation on electrical items, annual % change, July 2016-December 2017
- Channels of distribution
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- Figure 43: France: where they shop for electricals, whether in-store or online, January 20178
- Specialists dominate, but independents in decline
- Intense competition from non-specialists and online
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- Figure 44: France: estimated distribution of spending on electrical/electronic goods, 2014-16
- Companies and brands – What you need to know
- An increasingly concentrated market
- Fnac/Darty strengthened
- Independents regrouping
- LDLC growing in importance
- Leading retailers capture almost half of spending
- Online spending around €4.8 billion
- Leading players
- Increasingly consolidated
- Alliances between rivals in buying strengthen positions
- Fnac/Darty strengthened
- Independents regrouping
- Telecoms specialists
- LDLC growing in importance
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- Figure 45: France: leading specialist electrical retailers, sales, 2013-17
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- Figure 46: France: leading specialist electrical retailers, outlets, 2013-17
- Figure 47: France: leading specialist electrical retailers, sales per outlet, 2013-17
- Market shares
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- Figure 48: France: leading specialist electrical retailers’ shares of spending on electrical items, 2013-17
- Online
- Online activity
- France between Germany/UK and Spain/Italy
- Broadband penetration lower
- Technology ownership is lower
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- Figure 49: France: ways in which the internet was accessed in the last three months, Q3 2017
- Shopping online
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- Figure 50: France: online buyers of electrical items in last 12 months, France vs EU, 2013-17
- Online sales
- Leading online players
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- Figure 51: France: estimated sales of electricals online by leading retailers, 2014-17
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- Figure 52: France: top retail sites by number of unique visitors, July-September 2017
- The consumer – What you need to know
- Less than three quarters bought electricals last year
- Buyers are younger and wealthier
- Half of buyers bought online
- Mobile devices used by a small proportion but have an important role to play
- The specialist store format dominates
- Amazon overtakes Darty to become single most popular retailer
- Younger men a key target group
- Make do and mend
- What they buy
- 70% have bought electrical goods in the past year
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- Figure 53: France: types of electrical products purchased, December 2017
- Men more likely to buy electrical goods than women
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- Figure 54: France: types of electrical products purchased, by gender, December 2017
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- Figure 55: France: types of electrical products purchased, by gender and age, December 2017
- Electrical buyers have higher than average income
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- Figure 56: France: electrical goods purchased, by average age and household income, December 2017
- How they shop – Online and in-store
- Online shopping almost equal with stores
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- Figure 57: France: usage of stores vs online when buying electrical/electronic products, December 2017
- Women more likely to use stores than men
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- Figure 58: France: usage of stores vs online when buying electrical/electronic products, by gender, December 2017
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- Figure 59: France: usage of stores vs online when buying electrical/electronic products, by age and income, December 2017
- Where they shop
- The specialist store format dominates
- Amazon overtakes Darty to become single most popular retailer
- Non-specialist stores
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- Figure 60: France: where they shop for electricals, whether in-store or online, December 2017
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- Figure 61: France: profile of those who had bought electricals in-store or online, by retailer used, December 2017
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- Figure 62: France: where they shop for electricals by product purchased, December 2017
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- Figure 63: France: where they shop for electricals, in-store vs online, December 2017
- Attitudes to buying electrical/electronic products
- The young want new technologies but older people prepared to wait
- Younger men a key target group
- Make do and mend
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- Figure 64: France: attitudes to buying electrical/electronic goods, December 2017
- Figure 65: France: attitudes to buying electrical/electronic goods, by age and gender, December 2017
- Appendix: Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
Germany
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- Overview
- What you need to know
- Areas covered in this report
- Executive Summary
- The market
- Consumer spending
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- Figure 66: Germany: consumer spending, year-on-year % change, 2013-17
- Specialists outperform
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- Figure 67: Germany: electricals specialists’ sales, year-on-year % change, 2013-17
- Inflation
- Specialists account for over half of spending
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- Figure 68: Germany: estimated distribution of spending on electricals/electrical goods, 2017
- Companies and brands
- Key metrics
- Market shares
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- Figure 69: Germany: leading specialist electrical specialists’ estimated shares of spending on electrical goods, 2017
- Online
- The consumer
- What they buy
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- Figure 70: Germany: electrical products bought in the last 12 months, December 2017
- How they shop – Online and in-store
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- Figure 71: Germany: channel and device used to buy electrical goods, December 2017
- Where they shop
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- Figure 72: Germany: retailers electrical goods bought from in the last 12 months, December 2017
- Attitudes to buying electrical/electronic products
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- Figure 73: Germany: attitudes to buying electrical goods, December 2017
- What we think
- Issues and insights
- How online and in-store compares by product category
- The facts
- The implications
- What can Ceconomy do next to stay ahead?
- The facts
- The implications
- The market – What you need to know
- Spending on electricals slows
- Specialists outperform
- Rising inflation
- Specialists account for over half of spending
- Consumer spending
- German economy continues to grow in 2016
- Spending on electricals slows
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- Figure 74: Germany: consumer spending on electrical items (incl. VAT), 2013-17
- Product market breakdown
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- Figure 75: Germany: main electricals markets, volume sales, 2013-17
- Sector size and forecast
- Specialists outperform all retail sales
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- Figure 76: Germany: electricals specialists, sales, excl VAT, 2012-17
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- Figure 77: Germany: electricals specialists, forecast sales, excl VAT, 2018-22
- Inflation
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- Figure 78: Germany: consumer prices, annual % change, 2013-17
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- Figure 79: Germany: consumer price inflation on electrical items, annual % change, July 2016 –December 2017
- Channels of distribution
- Specialists continue to account for most electrical sales
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- Figure 80: Germany: estimated distribution of spending on electricals/electrical goods, 2017
- Companies and brands – What you need to know
- Ceconomy posts good growth
- Ceconomy accounts for a quarter of sales
- Online shopping dominates electricals
- Leading players
- Growth from newly formed Ceconomy
- Mixed performance of the buying groups
- Notebooksbilliger.de continues excellent growth
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- Figure 81: Germany: leading specialist electrical retailers, sales, 2014-17
- Media-Saturn shrinks to grow
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- Figure 82: Germany: leading specialist electrical retailers, outlets, 2014-17
- Sales per outlet
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- Figure 83: Germany: leading specialist electrical retailers, sales per outlet, 2014-17
- Market shares
- Media-Saturn steadily growing market share
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- Figure 84: Germany: leading specialist electrical retailers’ estimated shares of spending on electricals items, 2015-17
- Online
- Online activity
- Shopping online
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- Figure 85: Germany: online buyers of electrical items in last 12 months, 2012-17
- Online shopping dominates in electricals
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- Figure 86: Germany: channel and device used to buy electrical goods, December 2017
- Online sales
- Leading online players
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- Figure 87: Germany: estimated online sales of electricals by leading retailers, 2015-17
- The consumer – What you need to know
- Three-quarters shopped for electrical goods in the past year
- Online shopping leads
- Pureplays are most popular
- Promotions are undermining trust
- Young men most likely to want the latest technology
- What they buy
- Almost three-quarters have bought electrical goods
- Mobile phones the most popular purchase
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- Figure 88: Germany: electrical products bought in the last 12 months, December 2017
- Wearable tech remains the preserve of the wealthy
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- Figure 89: Germany: electrical products purchased in the past 12 months, by age and household income, December 2017
- How they shop – Online and in-store
- Online shopping leads
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- Figure 90: Germany: channel and device used to buy electrical goods, December 2017
- Smartphone shopping skewed towards the young
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- Figure 91: Germany: channel and device used to buy electrical goods, by age and household income, December 2017
- Where they shop
- Online pureplays are now leaders in electricals
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- Figure 92: Germany: where they shop for electricals whether in-store or online, December 2017
- Amazon attracts older shoppers than Media Saturn
- Smaller specialists appeal to more affluent shoppers
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- Figure 93: Germany: where they shop for electricals, by age and household income, December 2017
- Grocery stores popular for small appliances
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- Figure 94: Germany: what they bought by where they shopped, December 2017
- Attitudes to buying electrical/electronic products
- Too many promotions undermine trust
- Young men most likely to want the latest technology
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- Figure 95: Germany: attitudes to buying electrical goods, December 2017
- Euronics shoppers most likely to want the latest technology at any cost
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- Figure 96: Germany: agreement with the statement “It is important to have the latest technology regardless of the price” by where they shopped for electrical goods in the past 12 months, December 2017
- Other consumer research
- Household device ownership
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- Figure 97: Germany: technology products owned by the household, Q3 2017
- Personal device ownership
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- Figure 98: Germany: technology products personally owned, Q3 2017
- Smartphones almost universal among under 45s
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- Figure 99: Germany: mobile phone ownership, by age, Q3, 2017
- Appendix: Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
Italy
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- Overview
- What you need to know
- Areas covered in this report
- Executive Summary
- The market
- Consumer spending
- Sector size and forecast
- Inflation
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- Figure 100: Italy: consumer price inflation on electrical items, annual % change, August 2016-January 2018
- Channels of distribution
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- Figure 101: Italy: estimated distribution of spending on electrical/electronic goods, 2017
- Companies and brands
- Leading players
- Market shares
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- Figure 102: Italy: leading specialist electrical retailers’ shares of spending on electrical items, 2017
- Online
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- Figure 103: Italy: online buyers of electrical items in last 12 months, 2012-17
- The consumer
- What they buy
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- Figure 104: Italy: types of electrical products purchased in the last 12 months, December 2017
- How they shop – Online and in-store
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- Figure 105: Italy: channels used to buy electrical goods, December 2017
- Where they shop
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- Figure 106: Italy: where they shop for electricals, whether in-store or online, December 2017
- Attitudes to buying electrical/electronic products
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- Figure 107: Italy: attitudes to buying electrical goods, December 2017
- What we think
- Issues and insights
- Just how great is the potential for electrical retailing in Italy?
- The facts
- The implications
- Is the potential of online likely to be realised soon?
- The facts
- The implications
- The market – What you need to know
- Economic growth weak
- Sector size and forecast
- Deflation the norm in electricals
- Multiples dominant
- Consumer spending
- Consumer sector struggling
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- Figure 108: Italy: consumer spending on electrical items (incl. VAT), 2013-17
- Product market breakdown
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- Figure 109: Italy: main electricals markets, volume sales, 2013-17
- Sector size and forecast
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- Figure 110: Italy: household goods specialists, sales, excl VAT, 2013-17
- Figure 111: Italy: household goods specialists, forecast sales, excl VAT, 2018-22
- Inflation
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- Figure 112: Italy: consumer prices, annual % change, 2013-17
- Figure 113: Italy: consumer price inflation on electrical items, annual % change, August 2016-Janiuary 2018
- Channels of distribution
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- Figure 114: Italy: estimated distribution of spending on electrical/electronic goods, 2017
- Companies and brands – What you need to know
- Multiples vs voluntary groups
- Other majors weak
- Market shares weak
- Online weak
- Leading players
- Expert with Unieuro the market leader
- Meda World, the leading multiple
- Euronics, Trony and Comet
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- Figure 115: Italy: leading specialist electricals retailers, sales, 2013/14-2017/18
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- Figure 116: Italy: leading specialist electricals retailers, outlets, 2013/14-2017/18
- Figure 117: Italy: leading specialist electricals retailers, sales per outlet, 2013/14-2017/18
- Market shares
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- Figure 118: Italy: leading specialist electrical retailers’ shares of spending on electricals items, 2015/16-2017/18
- Online
- Online activity
- Shopping online
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- Figure 119: Italy: online buyers of electrical items in last 12 months, 2012-17
- Online sales
- Leading online retailers
- The consumer – What you need to know
- Mobile phones, the most bought product by internet users
- In-store still the channel of choice
- Amazon, the most used store
- Customers do not trust electricals retailer’s pricing
- What they buy
- The research
- Who bought what?
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- Figure 120: Italy: types of electrical products purchased in the last 12 months, December 2017
- How they shop – Online and in-store
- Laptop still the online device of choice
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- Figure 121: Italy: channels used to buy electrical goods, December 2017
- Channels used by retailers bought from
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- Figure 122: Italy: channel used by retailer bought from, December 2017
- Where they shop
- Amazon dominates
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- Figure 123: Italy: where they shop for electricals, whether in-store or online, December 2017
- Who shops where
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- Figure 124: Italy: profile of electricals shoppers by stores used, December 2017
- Attitudes to buying electrical/electronic products
- Conservative consumers
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- Figure 125: Italy: attitudes to buying electrical/electronic goods, December 2017
- Attitudes by retailers used
- Early adopters go to Apple
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- Figure 126: Italy: importance of new technology by where electrical goods bought, by retailer, December 2017
- Apple trusted least on pricing?
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- Figure 127: Italy: trust in retailer’s prices by where electrical goods bought, December 2017
- Appendix: Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
Spain
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- Overview
- What you need to know
- Areas covered in this report
- Executive Summary
- The market
- Spending and inflation
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- Figure 128: Spain: consumer spending on electrical items (incl. VAT), 2012-17
- Sector size and forecast
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- Figure 129: Spain: electrical specialists, sales (excl. VAT), 2012-17
- Channels of distribution
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- Figure 130: Spain: estimated distribution of spending on electrical goods, 2017
- Companies and brands
- Key metrics
- Market shares
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- Figure 131: Spain: leading specialist electrical retailers’ shares of all spending on electricals items, 2017
- Online
- The consumer
- What they buy
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- Figure 132: Figure 133: Spain: electrical products purchased, December 2017
- How they shop – Online and in-store
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- Figure 134: Spain: usage of stores vs online when buying electrical/electronic products, by gender, December 2017
- Where they shop
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- Figure 135: Spain: where they shop for electricals, whether in-store or online, December 2017
- Attitudes to buying electrical/electronic products
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- Figure 136: Spain: attitudes to buying electrical/electronic goods, December 2017
- Figure 137: Spain: attitudes to buying electrical/electronic goods, December 2017
- What we think
- Issues and insights
- Retailers need to do more to enhance appeal of online electrical purchasing
- The facts
- The implications
- Tech rental option
- The facts
- The implications
- The market – What you need to know
- Consumer spend on electricals up an estimated 5% y-o-y in 2017
- Electrical specialist retailers’ sales up in 2017
- Prices continue to fall across electricals
- Specialist electrical retailers continue to lose share
- Consumer spending
- Economy
- Spending
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- Figure 138: Spain: consumer spending on electrical items (incl. VAT), 2013-17
- Product market breakdown
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- Figure 139: Spain: main electricals markets, volume sales, 2013-17
- Sector size and forecast
- Sector specialists’ sales forecast to fall
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- Figure 140: Spain: electricals specialists, sales, excl. VAT, 2012-17
- Figure 141: Spain: Electricals specialists, forecast sales, excl. VAT, 2017-22
- Inflation
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- Figure 142: Spain: consumer prices, annual % change, 2013-17
- Figure 143: Spain: consumer prices inflation on electrical items, annual % change, July 2016-December 2017
- Channels of distribution
- Specialists continue to lose share
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- Figure 144: Spain: estimated distribution of spending on electrical goods, 2017
- Companies and brands – What you need to know
- MediaMarkt holds dominance
- Fnac sales boosted by extended product offering
- Worten by far and away the best performing specialist in 2017
- Specialist chains hold station, while independents take a hit
- Electrical specialists accounted for 15% of all online sales in 2016
- Leading players
- MediaMarkt outperforms sector sales growth in 2017
- Fnac extends its store and web offer with home appliances
- Worten puts in the best performance in 2017
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- Figure 145: Spain: leading specialist electrical retailers, sales, 2013-17
- Figure 146: Spain: leading specialist electrical retailers, outlets, 2013-17
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- Figure 147: Spain: leading specialist electrical retailers, estimated sales per outlet, 2013-17
- Market shares
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- Figure 148: Spain: leading specialist electrical retailers’ shares of spending on electricals items, 2013-17
- Online
- Online activity
- Broadband penetration lags EU average but is growing
- Technology ownership in Spain is relatively well developed
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- Figure 149: Spain: technology products personally owned, Q3 2017
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- Figure 150: Spain: ways in which internet was accessed in the last three months, Q3 2017
- Shopping online
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- Figure 151: Spain: online buyers in last 12 months, by country, 2013-17
- Figure 152: Spain: online buyers of electrical items in last 12 months, 2013-17
- Online sales
- In-store vs online
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- Figure 153: Spain: how they shop for electrical products, in-store vs online, December 2017
- Leading online players
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- Figure 154: Spain: online-only retailers electrical goods bought from, December 2017
- The consumer – What you need to know
- 85% of men and 83% of women bought electrical products in 2017
- 16-24 year olds the biggest purchasers of electrical products
- 70% of Spanish consumers shop in-store for electrical products
- Men more likely to shop online than women
- German-owned specialist MediaMarkt is the most popular retailer
- Over half of all consumers do not trust retailer’s pricing
- What they bought
- 84% bought electrical goods in the last year
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- Figure 155: Spain: electrical products purchased, December 2017
- Men the biggest purchasers of electrical goods
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- Figure 156: Spain: electrical products purchased, by gender, December 2017
- Young consumers the biggest purchasers of electrical products
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- Figure 157: Spain: electrical products purchased, by age, December 2017
- How they shop - Online and in-store
- Buying in a store is most popular
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- Figure 158: Spain: usage of stores vs online when buying electrical/electronic products, December 2017
- Men more likely to shop online than women
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- Figure 159: Spain: usage of stores vs online when buying electrical/electronic products, by gender, December 2017
- Older consumers most likely to buy in-store
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- Figure 160: Spain: how they shop for electricals, in-store vs online, by age, December 2017
- Where they shop
- Store-based specialists dominate
- MediaMarkt the most popular retailer
- Non-specialists favoured over most specialists
- Amazon the single most-used non-specialist retailer
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- Figure 161: Spain: where they shop for electricals, whether in-store or online, December 2017
- Younger consumers more likely to shop at a store-based specialist
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- Figure 162: Spain: where they shop for electricals, whether in-store or online, by age, December 2017
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- Figure 163: Spain: where consumers shop for electricals by product purchased, December 2017
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- Figure 164: Spain: where consumers shop for electricals, by channel used, December 2017
- Attitudes to buying electrical/electronic products
- 71% prepared to wait for lower pricing
- Repairing rather than buying when money is tight
- Price transparency an issue
- A quarter of consumers are hungry for the latest technology whatever the price
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- Figure 165: Spain: attitudes to buying electrical/electronic goods, December 2017
- Appendix: Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
UK
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- Overview
- What you need to know
- Products covered in this Report
- Executive summary
- The market
- Real incomes feeling the squeeze
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- Figure 166: Real wage growth: wages growth vs inflation, January 2014-December 2017
- Spending on electricals accelerates in 2017
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- Figure 167: Consumer spending on all electrical products: market size and forecast (including VAT), 2012-22
- Specialists continue to lose share
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- Figure 168: Electrical goods specialists as a % of all consumer spending on electrical goods (incl. VAT), 2012-18
- Companies and brands
- Dixons Carphone still the dominant player, but share is slipping
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- Figure 169: Estimated market shares of the leading specialist and non-specialist retailers of electrical goods, 2017
- Half of spending now comes through online
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- Figure 170: Estimated online sales of electrical goods (including VAT), as a % of total consumer spending on electrical goods, 2013-17
- The Amazon brand is outperforming rivals
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- Figure 171: Attitudes towards and usage of selected brands, January 2018
- The consumer
- Mobile phones the most popular purchase
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- Figure 172: Types of electrical products purchased in the past 12 months, November 2017
- More consumers buy online than in-store
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- Figure 173: How consumers browsed for and purchased electrical goods in the past year, November 2017
- Amazon the most popular destination to purchase electricals
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- Figure 174: Retailers used to purchase electrical goods in the past 12 months, by in-store and online, November 2017
- Levels of discounting online are high…
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- Figure 175: Full price vs discount purchases, by in-store/online, November 2017
- …which threatens to undermine full-price integrity
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- Figure 176: Attitudes towards trust in electrical retailers’ pricing, November 2017
- Advice crucial to the electricals purchase journey
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- Figure 177: What consumers would do if buying high- and low-value electricals, November 2017
- Could falling real income bring about more ‘fix-it-up’ behaviours?
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- Figure 178: Attitudes towards buying new electrical goods, November 2017
- Electricals the most purchased products on Black Friday 2017
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- Figure 179: Items purchased during Black Friday 2017, December 2017
- What we think
- Issues and insights
- Discounting: friend or foe?
- The facts
- The implications
- How can retailers continue to grow if discretionary spending falls?
- The facts
- The implications
- How can specialists best utilise their expertise in a digital world?
- The facts
- The implications
- The market – What you need to Know
- Real incomes fall in 2017
- Housing market flat year on year
- Spending on electricals accelerates in 2017
- Specialists struggle to keep pace
- Market drivers
- Retail sales hold up relatively well in 2017
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- Figure 180: Annual % change in all retail sales, electrical household appliance specialists and computers & telecoms equipment specialists, non-seasonally adjusted value series, January 2016-December 2017
- Figure 181: Annual % change in all retail sales, electrical household appliance specialists and computers & telecoms equipment specialists, non-seasonally adjusted volume series, January 2016-December 2017
- Average weekly sales peak in Q4
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- Figure 182: Average weekly retail sales in the electrical household appliance specialists and computers and telecommunications specialists categories, October 2016-December 2017
- Prices more volatile over the year
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- Figure 183: Price inflation: annual rate of change in core electrical categories, by month, 2017
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- Figure 184: Price inflation: annual rate of change in core electrical categories, 2011-17
- Real income squeeze
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- Figure 185: Real wage growth: wages growth vs inflation, January 2014-December 2017
- Credit use hits recent peak
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- Figure 186: Value of total unsecured lending (excluding loans from the Student Loans Company), 2008-17
- Property transactions flat in 2017
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- Figure 187: Number of property residential transactions with a value of over £40,000 completed in the UK, June 2016-November 2017
- Figure 188: Number of property residential transactions with a value of over £40,000 completed in the UK, 2006-17
- Renting rises
-
- Figure 189: UK households, by tenure, 2011-16
-
- Figure 190: Percentage of 20-34-year-olds living with their parents, by gender, 1996-2017
- Market size and forecast
- Spending gathers pace in 2017 helped by inflation
-
- Figure 191: Consumer spending on all electrical products: market size and forecast (including VAT), 2012-22
-
- Figure 192: Consumer spending on all electrical products: market size and forecast (including VAT, in current and constant prices, 2012-22
- Segment forecasts
-
- Figure 193: Core electrical goods segments as a percentage of the total market, 2014-17
- Household appliances
-
- Figure 194: Household appliances: segment size and forecast (including VAT), 2012-22
-
- Figure 195: Household appliances: segment size and forecast (including VAT), in current and constant prices, 2012-22
- Computing and telecoms
-
- Figure 196: Computing and telecoms goods: segment size and forecast (including VAT), 2012-22
-
- Figure 197: Computing and telecoms goods: segment size and forecast (including VAT), in current and constant prices, 2012-22
- Audio-visual and photographic goods
-
- Figure 198: Audio-visual and photographic goods: segment size and forecasts (including VAT), 2012-22
-
- Figure 199: Audio-visual and photographic goods: segment size and forecast (including VAT), in current and constant prices, 2012-22
- Personal care appliances
-
- Figure 200: Personal care appliances: segment size and forecast (including VAT), 2012-22
- Figure 201: Personal care appliances: segment size and forecast (including VAT), in current and constant prices, 2012-22
- Forecast methodology
- Specialist sector size
- Specialists continue to lose share
-
- Figure 202: Electrical goods specialists as a % of all consumer spending on electrical goods (incl. VAT), 2012-18
- Figure 203: Electrical goods specialist sector sales (incl. and excluding VAT), 2013-18
- Falling number of specialists underlines the challenges faced by the sector
-
- Figure 204: Electrical specialists enterprise numbers, 2008-16
- Figure 205: Number of retail outlets, 2012-17
-
- Figure 206: Average number of employees in the electrical specialist sector, 2008-16
- Channels of distribution
- Online-only retailers continue to be the big winners
-
- Figure 207: Estimated distribution of spending on electrical goods (excluding VAT), 2016 and 2017
- The consumer – What you need to know
- Mobile phones the most popular electrical purchase
- More consumers buy online than in-store
- Amazon dominant in the electricals market
- Frequent discounts have the potential to undermine full-price integrity
- Advice crucial to the electrical buying process
- Consumers may look to repair rather than buy if market pressures continue
- Black Friday continues to grow, and electricals are a driver
- What they bought and what they plan to buy
- Mobile phones remain most popular item purchased
-
- Figure 208: Types of electrical products purchased in the past 12 months, November 2017
- Trend data: Rise in mobile phones and a fall in tablets
-
- Figure 209: Types of electrical products purchased in the past 12 months, 2015-17
- Repertoire of products purchased in the last year
-
- Figure 210: Repertoire of products purchased in the past 12 months, November 2017
- Nearly two thirds of consumers plan to buy an electrical product
-
- Figure 211: Planned purchase of electrical goods in the next 12 months, November 2017
- Planned purchases repertoire
-
- Figure 212: Repertoire of planned purchase of electrical goods in the next 12 months, November 2017
- How they browsed and bought
- Online crucial for the electricals sector
-
- Figure 213: How consumers browsed for and purchased electrical goods in the past year, November 2017
- Smartphone purchasing growing strongly
-
- Figure 214: How consumers purchased electrical goods, November 2016 and November 2017
- Younger consumers more likely to buy online and via a smartphone
-
- Figure 215: How consumers purchased electrical goods, by age, November 2017
- Personal care appliances and small appliances over-index in-store
-
- Figure 216: How consumers purchased electrical goods, by products purchased in the past 12 months, November 2017
- Retailers used
- Amazon the most popular retailer overall…
-
- Figure 217: Retailers used to purchased electrical goods in the past 12 months, November 2017
- The leading players have mass-market appeal
-
- Figure 218: Retailers used to purchase electrical goods in the past 12 months, by age and socio-economic group, November 2017
- Amazon dominants online
-
- Figure 219: Retailers used to purchased electrical goods in the past 12 months, by in-store and online, November 2017
- Online vs in-store demographic split
-
- Figure 220: Retailers used to purchase electrical goods in the past 12 months, by in-store and online, by age, November 2017
- The majority stick to a single retailer
-
- Figure 221: Repertoire of electrical retailers shopped with in the past 12 months, in-store and online, November 2017
-
- Figure 222: Repertoire of electrical retailers shopped with in-store the past 12 months, by retailer shopped with in-store, November 2017
-
- Figure 223: Repertoire of electrical retailers shopped with in the past 12 months, in-store and online, November 2017
- Discounting in electricals
- Just over half paid full price
-
- Figure 224: Full price vs discount purchases, November 2017
- High levels of promotional activity are causing consumers to question pricing
-
- Figure 225: Attitudes towards trust in electrical retailers’ pricing, November 2017
- Online shows a higher level of purchasing at discounted prices
-
- Figure 226: Full price vs discount purchases, by in-store/online, November 2017
- Level of discount purchasing by retailer
-
- Figure 227: Full price vs discount purchases, by retailers used to purchase electrical goods, November 2017
- Purchase journey for high- and low-value electricals
- Consumers more likely to do research for high-value purchases
-
- Figure 228: What consumers would do if buying high- and low-value electricals, November 2017
- Younger consumers value advice, whilst older consumers want to see products first
-
- Figure 229: What consumers would do if buying high-value electricals, by age, November 2017
-
- Figure 230: What consumers would do if buying low-value electricals, by age, November 2017
- Older consumers likely to have a more thorough buying process
-
- Figure 231: Repertoire of actions taken before purchasing high/low-value electrical items, November 2017
- Attitudes towards purchasing new technology
- Falling real incomes may see the return of ‘fix-it-up’ behaviours
-
- Figure 232: Attitudes towards buying new electrical goods, November 2017
- 25-34s more likely to desire new tech irrespective of price
-
- Figure 233: Agreement with attitudes towards buying new electrical goods, by age, November 2017
-
- Figure 234: Agreement with attitudes towards buying new electrical goods, by socio-economic group, November 2017
- Potential video games consoles and camera buyers more susceptible to changes in finances
-
- Figure 235: Agreement with attitudes towards buying new electrical goods, by products likely to be purchased in the next year, November 2017
- Black Friday 2017
- Over half engaged with Black Friday
-
- Figure 236: Participation in Black Friday 2017, December 2017
- Electricals are the most purchased items
-
- Figure 237: Items purchased during Black Friday 2017, December 2017
- Average spending tops £200 on Black Friday
-
- Figure 238: Average spending during Black Friday 2017, December 2017
- Retailers used
-
- Figure 239: Retailers shopped with during Black Friday 2017, December 2017
- Black Friday displaces demand
-
- Figure 240: Black Friday 2017 behaviours, December 2017
- Leading retailers – What you need to know
- Online specialists growing quickest
- Amazon continues to soar
- Dixons Carphone remains the dominant player
- Over half of spending comes through online
- AR has potential to cause further headaches for stores
- Amazon’s brand is strong
- Leading specialists
- Market leader Dixons Carphone continues to grow
- AO.com sales on the up
- Appliances Direct is the fastest growing specialists
- BrightHouse sales fall
- Maplin profits almost halve over the year
-
- Figure 241: Leading specialist retailers of electrical goods: total net revenues, 2013/14- 2017/18
- Figure 242: Leading specialist retailers, CAGR of net revenues, 2013/14-2016/17
- Outlets and sales per outlet
-
- Figure 243: Leading retailers of electrical goods, outlet numbers, 2013/14-17/18
- Figure 244: Leading specialist retailers of electrical goods, annual sales per outlet, 2012/13-16/17
- Operating profits and margins
-
- Figure 245: Leading specialist retailers of electrical goods, operating profits, 2013/14-2016/17
- Figure 246: Leading specialist retailers of electrical goods, operating margins, 2013/14-2016/17
- Sales area and sales densities
-
- Figure 247: Leading specialist retailers of electrical goods, estimated sales area, 2012-16
- Figure 248: Leading specialist retailers of electrical goods, sales per square metre, 2012-16
- Leading non-specialists
- Amazon maintains its lead
- GAME sales continues to fall, but upturn in sight
- Sainsbury’s/Argos sales edge up
-
- Figure 249: Leading non-specialist retailers’ estimated sales of electronic goods (excluding VAT), 2013-17
- Figure 250: Leading non-specialist retailers, CAGR in electrical goods sales, 2013-17
-
- Figure 251: Estimated Amazon and eBay total GTV/GMV electrical sales, 2015-17
- GAME cuts store numbers in poor year
-
- Figure 252: Leading non-specialist retailers of electrical goods, outlet numbers, 2013-17
- Market shares
- Dixons Carphone still the dominant player, but share is slipping
-
- Figure 253: Estimated market shares of the leading specialist and non-specialist retailers of electrical goods, 2017
- Figure 254: Estimated market shares of the leading specialist and non-specialist retailers of electrical goods, 2015-17
- Mobile phone specialists
- The market
- Mobile network connections
-
- Figure 255: Value of retail mobile network connections in the UK, 2012-17
-
- Figure 256: Average monthly revenue per subscription, by contract type, 2011-16
- EE the single largest network
-
- Figure 257: Network usage, October 2017
- Network providers – Key retail metrics
-
- Figure 258: Estimated store numbers of the big four network providers, 2017
-
- Figure 259: Leading network providers: Financials, 2013-16
- Carphone Warehouse
-
- Figure 260: Carphone Warehouse: Key metrics, 2014-18
- Online
- Online accounts for over 50% of spending
-
- Figure 261: Estimated online sales of electrical goods (including VAT), 2013-17
- The reach of online is far more than the final purchase
-
- Figure 262: Why they prefer to shop online for electrical goods, November 2016
- Amazon the dominant player online
-
- Figure 263: Leading online retailers’ estimated shares of online spending on electrical goods, 2017
- Space allocation summary
-
- Figure 264: Leading electricals retailers, summary space allocation estimates, January 2018
- Detailed space allocation
-
- Figure 265: Leading electricals retailers, detailed space allocation estimates, January 2018
-
- Figure 266: Leading electricals retailers, detailed space allocation estimates, January 2018
- Electrical departments in supermarkets
-
- Figure 267: Supermarkets: Estimated electricals space as a percentage of total floor space, January 2018
- Retail product mix
- Space allocation
-
- Figure 268: UK electricals retailers, space allocation, 2017
- Figure 269: Leading electricals retailers, electricals space, 2016/17
- Sales density
-
- Figure 270: Leading electricals retailers, estimated sales densities by broad product area, 2016/17
- Sales by broad product category
-
- Figure 271: Leading electricals retailers, estimated sales by broad product area, 2016/17
- Market shares
-
- Figure 272: Leading electricals retailers, estimated market share by broad product area, 2016/17
- Innovation and launch activity
- John Lewis to raise Quiet Mark awareness on shop store windows
-
- Figure 273: Kettle with Quiet Mark tag
- Amazon adds augmented reality to its mobile app and teams up with BMW
-
- Figure 274: Amazon AR view
- Dixons Travel expands with two new innovative stores
- Sainsbury’s teams up with EE in store expansion
- GAME expands concessions into Maplin and WH Smith
- Maplin teams up with repair specialist iSmash
- Carphone Warehouse teams up with Goji and Nails Inc
- Beats and drams available in new London store
- Sonos opens concept store in London and teams up with IKEA
- Hughes Electrical invests in demonstration kitchen
- Roberts introduces new turntable amid vinyl revival
- Smeg launches in Harrods and collaborates with Dolce & Gabbana
- Advertising and marketing Activity
- Advertising expenditure falls 5% year on year in 2017
-
- Figure 275: Recorded above-the-line, online display and direct mail total advertising expenditure by UK electrical retailers, 2013-17
- Dixons continues to hold the crown of advertising expenditure, but is cutting back
-
- Figure 276: Leading UK retail advertisers of electrical products: recorded above-the-line, online display and direct mail total advertising expenditure, 2013-17
- Television advertising remains strong
-
- Figure 277: Total UK retail advertising: recorded above-the-line, online display and direct mail total advertising expenditure, by media type, 2013-17
- Campaign highlights
- Dixons Carphone partners with ultramarathon event Race to the Stones
- Argos’ Mew-Tube
- Currys PC World Christmas ad focuses on employees
- Advertising by media type
-
- Figure 278: Leading and total UK retail advertisers of electrical products: recorded above-the-line, online display and direct mail total advertising expenditure, by media type, 2017
- Nielsen Ad Intel coverage
- Brand research
- What you need to know
- Brand map
-
- Figure 279: Attitudes towards and usage of selected brands, January 2018
- Key brand metrics
-
- Figure 280: Key metrics for selected brands, January 2018
- Brand attitudes: Amazon and AO.com leading online
-
- Figure 281: Attitudes, by brand, January 2018
- Brand personality: Amazon, AO.com and Argos have the fun factor
-
- Figure 282: Brand personality – Macro image, January 2018
- John Lewis has the stylish edge
-
- Figure 283: Brand personality – Micro image, January 2018
- Brand analysis
- Amazon: mass-market appeal that most would recommend
-
- Figure 284: User profile of Amazon, January 2018
- AO.com: those who use the brand are impressed
-
- Figure 285: User profile of AO.com, January 2018
- Apple Store: style with some substance
-
- Figure 286: User profile of Apple Store, January 2018
- Argos: strong awareness but experience could be improved
-
- Figure 287: User profile of Argos, January 2018
- John Lewis: Exclusive whilst remaining accessible
-
- Figure 288: User profile of John Lewis, January 2018
- Currys PC World: strong awareness but experience is lacking
-
- Figure 289: User profile of Currys PC World, January 2018
- Carphone Warehouse: Issues with trust
-
- Figure 290: User profile of Carphone Warehouse, January 2018
- Appendix – Data sources, abbreviations and supporting information
- Data sources
- Financial definitions
- Sales per store, sales per square metre
- Exchange rates
- Abbreviations
- Consumer research methodology
- Brand research
- Appendix – Market size and forecast
- Forecast methodology
- Market size definitions
- Specialist sector size
Amazon.com Inc
-
- What we think
- Where next?
- Geographical expansion
- Prime
- Marketplace
- AWS
- Profitability
- Where next?
- Company background
- Company performance
- Published sales and total sales volumes
-
- Figure 291: Amazon: sales breakdown, by source of income, 2015-17
- Figure 292: Amazon: sales breakdown, by source of income, 2017
- Gross transaction revenue (GTV)
-
- Figure 293: Amazon: estimated group gross transaction revenue, 2015-17
- GTV by country
-
- Figure 294: Amazon.com Inc: group financial performance, 2013-17
- Sales of electricals
-
- Figure 295: Amazon Europe: estimated sales of electrical goods, 2015-17
- Retail offering
AO World Plc
-
- What we think
- Mobile shopping launched across all territories
- Building brand awareness
- Enhanced customer proposition in Europe
- Reaching out to new customers via marketplaces
- Logistics investment to meet increased demand
- Bolstering commitment to the environment
- Company background
- Company performance
-
- Figure 296: AO World Plc: group financial performance, 2012/13-2016/17
- Retail offering
Apple Retail UK
-
- What we think
- The human face of Apple Inc.
- Stores becoming larger and more informal…
- …as well as more experiential
- Where next?
- Company background
- Company performance
-
- Figure 297: Apple Retail UK: group financial performance, 2012/13-2016/17
- Figure 298: Apple Retail UK: outlet data, 2012/13-2016/17
-
- Figure 299: Apple Retail: European stores, 2014-18
- Retail offering
Argos
-
- What we think
- Convenience store pick-up
- Increasing Fast Track delivery capability
- Catalogue could be scrapped for good as more customers shop online
- Bigger and more varied product choice
- Record Black Friday sales
- Company background
- Company performance
-
- Figure 300: Argos: group financial performance, 2012/13-2016/17
-
- Figure 301: Argos: outlet data, 2012/13-2016/17
- Retail offering
Ceconomy (MediaMarkt/Saturn)
-
- What we think
- Fnac Darty deal strengthens Ceconomy’s position
- Expanded online range and flexible delivery options
- Focusing on services and solutions rather than just products
- Less queuing thanks to digital payment solution
- New store concepts to draw customers in
- Enhanced loyalty cards winning new members
- Company background
- Company performance
-
- Figure 302: Ceconomy: group financial performance, 2012/13-2016/17
-
- Figure 303: Ceconomy: outlet data, 2012/13-2016/17
- Retail offering
Conrad Electronic
-
- What we think
- Rental commerce
- New B2B marketplace for technology and electricals
- 3D printing production just a click away
- Digital specialist apprenticeship scheme to bolster employees tech-savviness
- Company background
- Company performance
-
- Figure 304: Conrad Electronic (Germany): group sales performance, 2011-16
-
- Figure 305: Conrad Electronic: outlet data, 2011-16
- Retail offering
Dixons Carphone
-
- What we think
- Enhancing appeal of delivery options
- Rebalancing the business
- Offering more payment options
- Where next?
- Company background
-
- Figure 306: Dixons Carphone: retail brands, by country, 2017
- Company performance
-
- Figure 307: Dixons Carphone: group financial performance, 2013/14-2016/17
- Figure 308: Dixons Carphone: group sales performance, by new reporting segments, 2016/17
-
- Figure 309: Dixons Carphone: outlet data, 2013/14-2016/17
- Retail offering
E-Square
-
- Company background
- Key figures
- Members
-
- Figure 310: E-Square: membership, 2017
Euronics International
-
- What we think
- New store concepts dedicated to helping consumers make the right mobile choice
- Ditching the tech jargon
- Focusing on VR and smart home solutions
- A more dynamic in-store shopping experience
- Selling fitted kitchens, a potential new revenue earner for UK stores
- Company background
- Company performance
-
- Figure 311: Euronics International: estimated group financial performance, 2012-16
-
- Figure 312: Euronics International: estimated outlet data, 2012-16
- Retail offering
Expert Europe
-
- What we think
- Lack of transactional website is hurting Expert in some countries
- ‘We are the experts’ positioning hard to maintain
- Company background
- Company performance
-
- Figure 313: Expert Europe: group sales performance, 2013-17
-
- Figure 314: Expert Europe: outlet data, 2013-17
- Retail offering
Fnac Darty
-
- What we think
- Shop-in-shop cross-selling opportunities
- Compelling online offering
- Integration brings enhanced delivery options
- More dynamic in-store experience
- Purchasing alliance with Carrefour could lower prices in France
- Company background
- Company performance
-
- Figure 315: Fnac Darty : pro forma group financial performance, 2015-17
-
- Figure 316: Fnac Darty: store network, pro forma, 2015-17
- Retail offering
HTM Group
-
- What we think
- Committed to owned stores
- Service and experience focus aims to create a link between online and offline
- What next?
- Company background
- Company performance
-
- Figure 317: HTM Group: estimated sales, 2013-17
-
- Figure 318: HTM Group: outlet data, 2013-17
- Retail offering
Maplin Electronics
-
- What we think
- New brand strategy and visual identity aimed at broadening its appeal to non-specialist customers
- ‘Store of the future’ format increasing dwell time and driving footfall
- GAME concessions give consumers another reason to visit Maplin stores
- Ramping up support services to compete with Dixons Carphone’s new expert tech service
- Online enhancements to help drive web-enabled sales
- Company background
- Company performance
-
- Figure 319: Maplin Electronics Ltd: group financial performance, 2011/12-2016/17
-
- Figure 320: Maplin Electronics Ltd: outlet data, 2011/12-2016/17
- Retail offering
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