Table of Contents
Overview
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- What you need to know
- Areas covered in this report
Executive Summary
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- The market
- Consumer spending
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- Figure 1: Spain: annual % change in total consumer spending on beauty and personal care and total household spending, 2012-17
- Sector size
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- Figure 2: Spain: annual % change in retail sales, 2012-17
- Inflation
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- Figure 3: Spain: consumer price inflation on personal care products and services, annual % change, January 2016-October 2017
- Channels of distribution
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- Figure 4: Spain: estimated channels of distribution of spending on beauty and personal care products, 2016
- Companies and brands
- Key metrics
- Market shares
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- Figure 5: Spain: leading specialists’ shares of all cosmetics and perfumery specialists’ sales, 2016/17
- Online
- The consumer
- What they bought
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- Figure 6: Spain: beauty and personal care products purchased, November 2017
- In-store vs online
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- Figure 7: Spain: in-store vs online shoppers for beauty and personal care products, November 2017
- Where they shop
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- Figure 8: Spain: where beauty and personal care products were purchased, November 2017
- Attitudes to shopping for beauty and personal care
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- Figure 9: Spain: attitudes to shopping for BPC products, November 2017
- What we think
Issues and insights
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- What are the main changes we are seeing in the BPC market in Spain?
- The facts
- The implications
- What are the opportunities for driving sales?
- The facts
- The implications
The market – What you need to know
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- Personal care spending grows
- Fragrances biggest beauty category
- Specialist retailers’ sales grow 3.5%
- Rising inflation doesn’t impact beauty
- Supermarkets and beauty specialists dominate BPC spending
Consumer spending
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- Personal care spending
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- Figure 10: Spain: consumer spending on beauty and selected other goods (incl. VAT), 2012-17
Product market breakdown
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- Figure 11: Spain: main beauty and personal care markets, spending (incl. VAT) 2012-17
- Figure 12: Spain: main beauty and personal care markets, spending (incl. VAT), 2018-21
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Sector size and forecast
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- Figure 13: Spain: health & beauty specialists, sales (excl. VAT), 2012-17
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- Figure 14: Spain: health & beauty retailers sales, forecasts, excl. VAT, 2018-22
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Inflation
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- Figure 15: Spain: consumer prices of personal care items, annual % change, 2012-17
- Figure 16: Spain: consumer price inflation on personal care products and services, annual % change, January 2016-October 2017
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Channels of distribution
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- Figure 17: Spain: estimated channels of distribution of spending on beauty and personal care products, 2016
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- Figure 18: Spain: estimated channels of distribution of spending on beauty and personal care products, inc VAT, 2014-16
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Companies and brands – What you need to know
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- Beauty market consolidates
- Foreign companies expand presence
- Clarel leads specialist market
- Online shopping growing
Leading players
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- Main players consolidate
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- Figure 19: Spain: leading beauty specialists, sales, 2013/14-2016/17
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- Figure 20: Spain: leading beauty specialists, outlets, 2013/14-2016/17
- Figure 21: Spain: leading beauty specialists, sales per outlet, 2013/14-2016/17
Market shares
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- Figure 22: Spain: leading specialists’ shares of all cosmetics and perfumery specialists' sales, 2014/15-2016/17
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Online
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- Online activity
- Shopping online
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- Figure 23: Spain: online buyers in last 12 months in key sectors, 2008-17
- Online sales
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- Figure 24: Spain: online sales by product category and type of retailer, 2016
- Leading online players
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- Figure 25: Spain: beauty retailers: transactional websites, January 2018
- Pureplays grow focus on beauty
- Social media
- Almost half have viewed beauty content
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- Figure 26: Spain: consumers that have seen beauty-related content on social media in the last six months, 2017
- Tutorials on YouTube and Facebook most popular
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- Figure 27: Spain: top 5 social media activities done in relation to different beauty content creators in the last six months, 2017
- The benefits of online beauty content
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- Figure 28: Spain: benefits from using tutorial and reviews on social media, 2017
The consumer – What you need to know
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- Older women are main beauty buyers
- Only 24% buy online
- Supermarkets lead for buying BPC
- Demand for more product transparency
Beauty and personal care products purchased
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- Beauty and personal care products widely bought
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- Figure 29: Spain: beauty and personal care products purchased, November 2017
- Spanish men keen buyers of fragrances
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- Figure 30: Spain: beauty and personal care products purchased, by gender, November 2017
- Older women are main beauty buyers
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- Figure 31: Spain: beauty and personal care products purchased, by age group, November 2017
Online and in-store shopping for beauty and personal care products
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- Only 24% buy online
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- Figure 32: Spain: in-store vs online shoppers for beauty and personal care products, November 2017
- Women more likely to buy online
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- Figure 33: Spain: in-store vs online shoppers for beauty and personal care products, by gender, November 2017
- Figure 34: Spain: in-store vs online shoppers for beauty and personal care products, by age group, November 2017
- Make-up popular online purchase
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- Figure 35: Spain: beauty and personal care products bought in the last 12 months, in-store vs online, November 2017
Where beauty and personal care products are purchased
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- Supermarkets lead for beauty
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- Figure 36: Spain: where beauty and personal care products were purchased, November 2017
- Sephora has youngest age profile
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- Figure 37: Spain: where beauty and personal care products were purchased, by age and income, November 2017
- Where people shopped and what they bought
- Products and drugstores
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- Figure 38: Spain: BPC products purchased by retailer used, deviation from average: specialists, November 2017
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- Figure 39: Spain: BPC products purchased by retailer used, deviation from average: non-specialists, November 2017
Attitudes to buying beauty and personal care products
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- Demand for more product transparency
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- Figure 40: Spain: attitudes to shopping for beauty products, November 2017
- Under-35s buy cheaper products to save money
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- Figure 41: Spain: attitudes to shopping for beauty products, by age group, November 2017
- Demand for beauty services
Appendix – Data sources, abbreviations and supporting Information
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- Abbreviations
- Data sources
A. S. Watson (Europe) (Inc. Marionnaud)
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- What we think
- Following the UK
- Discounting
- Service
- Online
- Marionnaud
- Where next
- Company background
- Company performance
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- Figure 42: A. S. Watson (Europe): group financial performance, 2012-16
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- Figure 43: A. S. Watson (Europe): outlet data, 2012-16
- Marionnaud
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- Figure 44: Marionnaud France: financial performance, 2012-16
- Retail offering
- AS Watson in Europe
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- Figure 45: AS Watson: operating companies in Europe, 2017
- Savers
- The Perfume Shop
The Body Shop
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- What we think
- Distinct USP suffered under the weight of L’Oréal ownership
- Mobile-first e-commerce platform roll-out
- Shop-in-shop deal with El Corte Inglés an opportunity to attract more customers
- Company background
- Company performance
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- Figure 46: The Body Shop - Retail sales: Group financial performance, 2012-16
- Figure 47: The Body Shop: Estimated UK sales performance, 2012-16
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- Figure 48: The Body Shop - Retail Sales: Estimated outlet data, 2012-16
- Retail offering
Clarel (Dia)
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- What we think
- Clarel sales slow down
- Own-brand range launched across Europe
- Digital grows
- Company background
- Company performance
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- Figure 49: Dia: group financial performance, 2012-16
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- Figure 50: Dia: outlet data, 2012-16
- Retail offering
Douglas Group
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- What we think
- Strengthening market position in Spain and Italy
- Transforming the online beauty shopping experience
- Enhanced loyalty card to win new customers
- In-store events to help drive footfall in German shops
- Targeting men with new skincare products range and dedicated in-store spaces
- Company background
- Company performance
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- Figure 51: Douglas Group: group sales performance, 2012/13-2016/17
- Figure 52: Douglas Group: estimated outlet data, 2012/13-2016/17
- Retail offering
Kiko Milano
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- What we think
- 20-year celebration leads to collaboration with Vogue Italia
- KikoID opens in Milan
- #kikotrendsetters
- New CEO
- Company background
- Company performance
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- Figure 53: Kiko Milano, Group sales performance, 2012-17
- Figure 54: Kiko Milano, estimated outlet data, 2012-17
- Retail offering
Lush Retail
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- What we think
- Bigger and better shops
- New app and virtual shopping assistant to boost customer experience
- Expanded payment option with Bitcoin digital currency
- Company background
- Company performance
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- Figure 55: Lush Retail Ltd: Group financial performance, 2012/13-2016/17
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- Figure 56: Lush Retail Ltd: Outlet data, 2012/13-2016/17
- Retail offering
Sephora
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- What we think
- Rihanna’s Fenty Beauty launched exclusively with Sephora
- Mobile and digital offerings expanded
- Small store format rolled out
- New format introduced in Spain
- German expansion
- Company background
- Company performance
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- Figure 57: LVMH: Selective Retailing and estimated Sephora retail sales, 2012-17
- Figure 58: Sephora: outlet data, 2012-16
- Retail offering
Yves Rocher
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- What we think
- Tapping into online marketplaces to reach out to more consumers in Asia
- Enhanced digital presence strengthens multichannel proposition
- Innovative one drop shower gel
- Company background
- Company performance
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- Figure 59: Rocher Groupe: estimated group sales performance, 2013-17
- Figure 60: Rocher Groupe: estimated outlet data, 2013-17
- Retail offering
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