Table of Contents
Overview
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- What you need to know
- Areas covered in this report
Executive Summary
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- The market
- Spending and inflation
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- Figure 1: France: consumer spending on personal care goods, 2012-17
- Sector size and forecast
- Channels of distribution
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- Figure 2: France: estimated channels of distribution for spending on beauty and personal care goods, 2016
- Companies and brands
- Key metrics
- Market shares
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- Figure 3: France: leading specialists’ shares of all beauty specialists’ sales, 2016
- Online
- The consumer
- Beauty and personal care products purchased
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- Figure 4: France: BPC products purchased in the last 12 months – broad categories, November 2017
- Online and in-store shopping
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- Figure 5: France: how beauty and personal care products were purchased, online vs in-store, November 2017
- Where they shop
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- Figure 6: France: where beauty and personal care products were purchased, November 2017
- Attitudes to buying beauty and personal care
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- Figure 7: France: attitudes to buying beauty and personal care, November 2017
- What we think
Issues and Insights
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- How can beauty specialists adapt to changing shopping behaviour?
- The facts
- The implications
- Is ethical BPC gaining momentum?
- The issues
- The implications
The Market – What You Need to Know
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- Economy picks up speed after prolonged period of subdued growth
- BPC, a low growth market
- BPC retailers doing well
- Deflation holding back spending growth
- Grocers and specialist chains are the main channels
Consumer Spending
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- Signs of growth in the French economy
- Beauty and personal care, a low growth market
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- Figure 8: France: consumer spending on beauty and personal care (incl. VAT), 2012-17
Product Market Breakdown
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- Figure 9: France: main beauty and personal care markets, spending (incl. VAT), 2012-17
- Figure 10: France: main beauty and personal care markets, forecast spending (incl. VAT), 2018-21
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Sector Size and Forecast
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- Total retail sales recovering, further growth forecast in 2017
- Beauty retailers’ sales accelerating
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- Figure 11: France: health & beauty specialists, sales (excl. VAT), 2012-17
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- Figure 12: France: health & beauty specialists, forecast sales (excl. VAT), 2017-22
Inflation
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- Figure 13: France: consumer prices * of personal care items, annual % change, 2012-16
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- Figure 14: France: consumer price inflation (HICP *) on personal care products and services, annual % change, January 2016-October 2017
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Channels of Distribution
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- Figure 15: France: where beauty and personal care products were purchased, France, November 2017
- Grocers dominate, especially at lower end of the market
- Pharmacies and parapharmacies significant
- Department stores in the premium space
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- Figure 16: France: estimated channels of distribution for spending on beauty and personal care goods, 2016
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Companies and Brands – What You Need to Know
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- Specialists are thriving
- Sephora leads
- Leading groups generate three quarters of sector sales
- BPC not well suited to buying online
Leading Players
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- Sephora benefitting from digital developments
- Marionnaud struggling
- Passion Beauté goes online
- Kiko is thriving
- Beauty brands are opening their own dedicated stores
- L’Occitane
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- Figure 17: France: leading beauty specialists, sales, 2013-17
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- Figure 18: France: leading beauty specialists, outlets, 2013-17
- Figure 19: France: leading beauty specialists, sales per outlet, 2013-17
Market Shares
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- Figure 20: France: leading specialists’ shares of all beauty specialists’ sales, 2013-16
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Online
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- Online activity
- Shopping online
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- Figure 21: France: online buyers in last 12 months in key sectors, 2011-17
- Online sales
- Leading online players
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- Figure 22: France: beauty retailers: transactional websites, December 2016
- Social media usage
- A quarter have viewed beauty content
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- Figure 23: France: consumers that have seen beauty-related content on social media in the last six months, 2017
The Consumer – What You Need to Know
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- BPC, a partly non-discretionary market
- Women shopping more online
- In-store wins for the experience
- Online primarily for repeat purchasing
- Electricals the most popular category bought online
- Grocers the dominant channel
- Samples and free gifts are popular
- Provenance an important concern
- Help me to choose
Beauty and Personal Care Products Purchased
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- Partly non-discretionary
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- Figure 24: France: beauty and personal care products bought in the last 12 months – broad categories, November 2017
- Male beauty a growth area
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- Figure 25: France: beauty and personal care products bought in the last 12 months – detailed categories, November 2017
- Older men buy most
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- Figure 26: France: beauty and personal care products bought in the last 12 months by men, November 2017
Online and In-store Shopping for Beauty and Personal Care Products
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- Women shopping more online
- In-store wins for the experience
- Online primarily for repeat purchasing
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- Figure 27: France: in-store vs online shoppers for beauty and personal care products, November 2017
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- Figure 28: France: online beauty and personal care shoppers, November 2017
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- Figure 29: France: beauty and personal care products bought in the last 12 months, in-store vs online, November 2017
Where Beauty and Personal Care Products are Purchased
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- Figure 30: France: where beauty and personal care products were purchased, November 2017
- Men more likely to grab-and-go while women seek options
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- Figure 31: France: where beauty and personal care products were purchased, by gender, November 2017
- Where people shopped and what they bought
- What consumers bought from the specialists
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- Figure 32: France: where beauty and personal care products were purchased, by where they shopped, November 2017
- What consumers bought from the non-specialists
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- Figure 33: France: where beauty and personal care products were purchased, by where they shopped, November 2017
- Customer profiles
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- Figure 34: France: usage of retailers for buying beauty and personal care products, by average age and income, November 2017
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Attitudes to Buying Beauty and Personal Care Products
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- Freebies please…
- Provenance an important concern
- Help me to choose
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- Figure 35: France: attitudes to buying beauty and personal care products, November 2017
- Attitudes to buying beauty and personal care products by shops used
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- Figure 36: France: attitudes to buying BPC products by retailers used, November 2017
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
A. S. Watson (Europe) (Inc. Marionnaud)
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- What we think
- Following the UK
- Discounting
- Service
- Online
- Marionnaud
- Where next
- Company background
- Company performance
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- Figure 37: A. S. Watson (Europe): group financial performance, 2012-16
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- Figure 38: A. S. Watson (Europe): outlet data, 2012-16
- Marionnaud
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- Figure 39: Marionnaud France: financial performance, 2012-16
- Retail offering
- AS Watson in Europe
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- Figure 40: AS Watson: operating companies in Europe, 2017
- Savers
- The Perfume Shop
The Body Shop
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- What we think
- Distinct USP suffered under the weight of L’Oréal ownership
- Mobile-first e-commerce platform roll-out
- Shop-in-shop deal with El Corte Inglés an opportunity to attract more customers
- Company background
- Company performance
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- Figure 41: The Body Shop - Retail sales: Group financial performance, 2012-16
- Figure 42: The Body Shop: Estimated UK sales performance, 2012-16
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- Figure 43: The Body Shop - Retail Sales: Estimated outlet data, 2012-16
- Retail offering
Douglas Group
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- What we think
- Strengthening market position in Spain and Italy
- Transforming the online beauty shopping experience
- Enhanced loyalty card to win new customers
- In-store events to help drive footfall in German shops
- Targeting men with new skincare products range and dedicated in-store spaces
- Company background
- Company performance
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- Figure 44: Douglas Group: group sales performance, 2012/13-2016/17
- Figure 45: Douglas Group: estimated outlet data, 2012/13-2016/17
- Retail offering
Kiko Milano
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- What we think
- 20-year celebration leads to collaboration with Vogue Italia
- KikoID opens in Milan
- #kikotrendsetters
- New CEO
- Company background
- Company performance
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- Figure 46: Kiko Milano, Group sales performance, 2012-17
- Figure 47: Kiko Milano, estimated outlet data, 2012-17
- Retail offering
Lush Retail
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- What we think
- Bigger and better shops
- New app and virtual shopping assistant to boost customer experience
- Expanded payment option with Bitcoin digital currency
- Company background
- Company performance
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- Figure 48: Lush Retail Ltd: Group financial performance, 2012/13-2016/17
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- Figure 49: Lush Retail Ltd: Outlet data, 2012/13-2016/17
- Retail offering
Sephora
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- What we think
- Rihanna’s Fenty Beauty launched exclusively with Sephora
- Mobile and digital offerings expanded
- Small store format rolled out
- New format introduced in Spain
- German expansion
- Company background
- Company performance
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- Figure 50: LVMH: Selective Retailing and estimated Sephora retail sales, 2012-17
- Figure 51: Sephora: outlet data, 2012-16
- Retail offering
Yves Rocher
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- What we think
- Tapping into online marketplaces to reach out to more consumers in Asia
- Enhanced digital presence strengthens multichannel proposition
- Innovative one drop shower gel
- Company background
- Company performance
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- Figure 52: Rocher Groupe: estimated group sales performance, 2013-17
- Figure 53: Rocher Groupe: estimated outlet data, 2013-17
- Retail offering
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