Table of Contents
Overview
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- Areas covered in this report
- Consumer research
- Technical notes
- National statistics data
- Retail sector sizes
- Financial definitions
- Abbreviations
- VAT rates
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- Figure 1: VAT rates around Europe, 2013-18
Executive Summary – Europe – The Market
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- The market
- Sector size and forecast
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- Figure 2: Europe: health and beauty specialists, sales, excl. VAT, 2013-17
- Figure 3: Europe: health and beauty specialists, forecast sales, excl. VAT, 2018-22
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- Figure 4: Europe: beauty and personal care specialists, sales, 2013-17
- Figure 5: Europe: beauty and personal care specialists, forecast sales, 2018-22
- BPC specialists market size
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- Figure 6: Europe: estimated beauty and personal care specialists, market size, 2013-17
- Spending on personal care goods and services
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- Figure 7: Europe: consumer spending on health and beauty products and services, 2012-16
- Inflation
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- Figure 8: Europe: inflation in personal care goods and services, annual % change, 2013-17
- Figure 9: Europe: inflation: all items and personal care, annual % change, 2017*
- Leading specialists
- Sales
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- Figure 10: Europe: top 20 beauty and personal care specialists, sales 2014/15-2017/18
- Outlets
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- Figure 11: Europe: top 20 beauty and personal care specialists, outlets 2014/15-2017/18
- Sales per outlet
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- Figure 12: Europe: top 20 beauty and personal care specialists, sales per outlet, 2014/15-2017/18
- Market shares
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- Figure 13: Europe: top 20 beauty and personal care specialists’ shares of all health & beauty retailers’ sales, 2014-17
- What we think
- Demand holding up well
- But what sort of retailers do customers want?
- Online growing, but slowly
- Stores should have an advantage
- Opportunities in own brands
- A changing retail scene
Executive Summary – Europe – The Consumer
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- What they bought
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- Figure 14: Europe: products purchased by country, November 2017
- In-store vs online
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- Figure 15: Europe: in-store vs online buyers of beauty and personal care products, November 2017
- Where they shop
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- Figure 16: Europe: type of retailer used to buy beauty and personal care products, November 2017
- Online pureplayers
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- Figure 17: Europe: usage of online pureplayers, Amazon vs the rest, November 2017
- Attitudes to buying beauty and personal care products
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- Figure 18: Europe: those who agree with selected attitude statements to beauty retailing, November 2017
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- Figure 19: Europe: ranking of level of agreement with attitude statements, November 2017
Executive Summary – Europe – Launch Activity and Innovation
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- Douglas makes shopping online easier
- Essence get personal with new pop-up dedicated to customisation
- L’Occitane rolls out new immersive store concept
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- Figure 20: L'Occitane Paris, 2017
- Sephora also investing in “connected” store experiences
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- Figure 21: Sephora, Spain 2017
- Major retailers reiterate ethical and sustainable ties
- Brands tap into the Popscape trend
- Estée Lauder continues to roll out publishing initiative
- Kiehl’s and Kiko celebrate milestone anniversaries in Italy
- Department stores up the ante on beauty
- Fashion retailers eye growth in the beauty market
UK
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- Overview
- What you need to know
- Products covered in this Report
- Executive Summary
- The market
- Consumer spending on BPC items continues to rise
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- Figure 22: Market size and forecast for consumer spending on beauty and personal care products (including VAT), 2012-22
- Health and beauty specialists outperforming the market
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- Figure 23: Health and beauty specialists’ sales (including VAT), 2012-22
- Rising inflation puts pressure on UK consumers
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- Figure 24: Real wage growth – Average weekly earnings vs inflation, January 2014-October 2017
- An ageing population threatens growth in the market
- Companies and brands
- Specialist retailers strengthen position in the BPC market
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- Figure 25: Estimated distribution of spending on beauty and personal care products, 2017
- Boots continues to struggle, whilst Superdrug excels
- Market leaders struggle to grow market share
- Online sales forecast to reach £1.4 billion by 2022
- Beauty retailers investing in store experience
- Advertising expenditure thought to have fallen in 2017
- Boots and Superdrug benefit from high levels of trust
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- Figure 26: Attitudes towards and usage of selected brands, November 2017
- The consumer
- Most consumers shop for beauty or personal care
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- Figure 27: Beauty and personal care products purchased, October 2017
- Tendency for trading up in the fragrance market is high
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- Figure 28: Beauty and personal care brand types purchased, October 2017
- In-store remains the preferred channel for BPC shoppers
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- Figure 29: How beauty and personal care products were purchased, October 2017
- Supermarkets most used retailer, but specialists capture higher-spending customers
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- Figure 30: Where beauty and personal care products were purchased, October 2017
- Low prices are a priority, but brands are important too
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- Figure 31: Important factors when buying beauty and personal care products, October 2017
- More product recommendations wanted online
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- Figure 32: Interest in online innovations, October 2017
- In-store food and drink facilities are most popular when shopping for beauty and personal care
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- Figure 33: Interest in in-store innovations, October 2017
- Most consumers want to browse without help from store staff
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- Figure 34: Attitudes towards buying beauty and personal care, October 2017
- What we think
- Issues and Insights
- Smaller, niche specialists gain momentum
- The facts
- The implications
- Downward pressure on pricing continues
- The facts
- The implications
- The best way to capture today’s beauty consumer
- The facts
- The implications
- The Market – What You Need to Know
- BPC market grows 1.4% in 2017
- Beauty continues to outperform personal care
- Sales through specialists forecast to rise 3.6% in 2018
- Pressure on UK consumer incomes
- Retailers need to respond to an ageing population
- Beauty trends shaping the market
- Market Size and Forecast
- Sales of beauty and personal care set to reach £10.1 billion
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- Figure 35: Market size and forecast for consumer spending on beauty and personal care products (including VAT), 2012-22
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- Figure 36: Market size and forecast for consumer spending on beauty and personal care products (including VAT), at current and constant prices, 2012-22
- Forecast methodology
- Market Segmentation
- Beauty continues to see strong growth
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- Figure 37: Market size and forecast for consumer spending on beauty products (including VAT), 2012-22
- Figure 38: Market size and forecast for consumer spending on beauty products (including VAT), at current and constant prices, 2012-22
- Beauty category performance
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- Figure 39: Consumer spending on beauty products (including VAT), by category, 2015-17
- Colour cosmetics
- Fragrances
- Facial skincare
- Body, hand and footcare
- Personal care market less robust
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- Figure 40: Market size and forecast for consumer spending on personal care products (including VAT), 2012-22
- Figure 41: Market size and forecast for consumer spending on personal care products (including VAT), at current and constant prices, 2012-22
- Personal care category performance
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- Figure 42: Consumer spending on personal care products (including VAT), by category, 2015-17
- Haircare
- Oral hygiene
- Soap, bath and shower
- Shaving and hair removal
- Deodorants and body spray
- Suncare
- Hair colourants
- ONS consumer spending on personal care items
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- Figure 43: Total consumer spending on personal care items (including VAT), 2012-16
- Forecast methodology
- Sector Size and Forecast
- BPC specialists performing well
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- Figure 44: Health and beauty specialists’ sales (including VAT), 2012-22
- Figure 45: Health and beauty specialists’ sales (including VAT), at current and constant prices, 2012-22
- Notes on Mintel’s sector size
- Outlet and enterprise numbers
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- Figure 46: Health and beauty specialists’ outlet numbers, 2013-17
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- Figure 47: Health and beauty specialists’ enterprise numbers, 2013-17
- Forecast methodology
- Market Drivers
- Consumer spending power under pressure…
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- Figure 48: Real wage growth – Average weekly earnings vs inflation, January 2014-October 2017
- …but personal care inflation remains low
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- Figure 49: Annual percentage change in consumer prices, October 2016-October 2017
- A decline in consumer confidence
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- Figure 50: Consumers’ future financial confidence, January 2009-October 2017
- Priorities in disposable income
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- Figure 51: Trends in what extra money is spent on, October 2017
- Changes in the structure of the UK population
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- Figure 52: Trends in the age structure of the UK population, 2016-26
- Figure 53: Trends in the age structure of the UK population, 2016-26
- Consumers spending more online
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- Figure 54: Online purchasing levels in the past year, by age, May 2017
- Make-up trends boosting sales
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- Figure 55: Usage and interest in make-up trends, March 2017
- Sources of beauty information
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- Figure 56: Sources of information, March 2017
- Changes in women’s facial skincare routines
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- Figure 57: Behavioural changes amongst female facial skincare users in the last 12 months, March 2017
- Changes in men’s skincare regimes
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- Figure 58: Behavioural changes amongst male facial skincare users in the last 12 months, March 2017
- Natural hair trends impact the market
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- Figure 59: Changes in hair washing habits in the last 12 months, November 2016
- Companies and Brands – What You Need to Know
- Beauty specialists and supermarkets continue to dominate
- Boots struggling, whilst Superdrug grows
- Department stores benefit from investment
- Many leading retailers losing market share
- Online accounting for a bigger share of total BPC spending
- Innovation focused on in-store experience
- Advertising spend up in 2016, but looks to have fallen in 2017
- Lush differentiates itself with ethics and innovation
- Channels to Market
- Specialists growing market share
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- Figure 60: Estimated distribution of spending on beauty and personal care products, 2017
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- Figure 61: Estimated distribution of spending on beauty and personal care products (including VAT), 2015-17
- Leading Specialists
- Robust growth sustained at Superdrug
- Boots continues to struggle
- Kiko Milano sales up as expansion continues
- Leading specialists by sales
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- Figure 62: Leading specialist retailers’ net revenues (excluding VAT), 2012-16
- Online retailers strengthening position
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- Figure 63: Leading online/home shopping specialist retailers’ net revenues (excluding VAT), 2012-16
- Leading pharmacies by sales
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- Figure 64: Leading pharmacy chains’ net revenues (excluding VAT), 2012-16
- Outlet numbers and sales per outlet
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- Figure 65: Leading specialist retailers’ outlet numbers, 2012-16
- Figure 66: Leading specialist retailers’ estimated sales per outlet, 2012-16
- Operating profits and margins
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- Figure 67: Leading specialist retailers’ operating profits, 2012-16
- Figure 68: Leading specialist online/home shopping retailers’ operating profits, 2012-16
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- Figure 69: Leading specialist retailers’ operating margins, 2012-16
- Figure 70: Leading specialist online/home shopping retailers’ operating margins, 2012-16
- Leading Non-specialists
- Department stores outperform the market
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- Figure 71: Leading non-specialist retailers’ estimated sales growth, by segment, 2016
- Discount grocers continue to strengthen position
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- Figure 72: Leading non-specialist retailers’ estimated beauty and personal care goods sales (excluding VAT), 2014-16
- Non-specialists’ space allocation
- The supermarkets
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- Figure 73: Leading department stores’ estimated health and beauty space allocation, 2017
- The department stores
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- Figure 74: Leading department stores’ estimated health and beauty space allocation, 2017
- The discounters
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- Figure 75: Leading discounters’ estimated health and beauty space allocation, 2017
- Fashion specialists disrupt the beauty market
- Market Share
- Leading retailers lose market share, while smaller retailers gain
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- Figure 76: Leading specialist and non-specialist retailers’ estimated market shares, 2016
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- Figure 77: Leading specialist and non-specialist retailers’ estimated market shares, 2014-16
- Note on market shares
- Space Allocation Summary
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- Figure 78: Leading health and beauty retailers: Health and beauty products estimated space allocation, December 2017
- Boots closing photo labs, The Body Shop focusing on in-store attractions, Superdrug and Savers expanding store network
- Department stores experience-led beauty shopping
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- Figure 79: Leading health and beauty retailers: Health and beauty products estimated detailed space allocation, December 2017
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- Figure 80: Leading health and beauty retailers: Health and beauty products estimated detailed space allocation, December 2017
- Health and beauty space as a percentage of total floor space in non-specialists
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- Figure 81: Non-specialists: Estimated health and beauty space as a percentage of total floor space, December 2017
- Online
- Online beauty spending set to reach £1.2 billion in 2018
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- Figure 82: Estimated market size and forecast of online consumer expenditure on beauty products, 2012-22
- Department stores growing share of online spending
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- Figure 83: Estimated retailer shares of online sales of BPC products, 2015-17
- Launch Activity and Innovation
- Beauty masterclasses highlight expertise
- Rising use of chatbots
- When fashion and beauty collide
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- Figure 84: ASOS Make-Up, 2017
- Figure 85: Boohoo Beauty, 2017
- When music and beauty collide
- Male grooming continues to gain momentum
- Driving seasonal sales of BPC products
- Bolstering reward schemes
- Beauty services take centre stage
- Speeding up online delivery services
- London becomes the home to new flagship stores
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- Figure 86: L’Occitane London Flagship, 2017
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- Figure 87: Aēsop London flagship store, 2017
- Increasing use of in-store technology
- Pop-ups generate brand hype
- Subscription services get a bricks-and-mortar makeover
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- Figure 88: Birchbox Carnaby Street Pop-up store, 2017
- Tapping into the rise in veganism
- The importance of personalised and inclusive beauty
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- Figure 89: Fenty Beauty homepage, December 2017
- Moral Make-up
- Advertising and Marketing Activity
- Total beauty advertising spend decreases, but top retailers increase spend
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- Figure 90: Recorded above-the-line advertising expenditure on beauty and personal care, total market, 2012-16
- Figure 91: Recorded above-the-line, online, display and direct mail total advertising expenditure on beauty and personal care, by leading retailers, 2014-17
- Key campaigns
- Boots relies on familiarity and nostalgia with Christmas 2017 campaign
- Superdrug’s new direction
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- Figure 92: ‘That Superdrug Feeling’ campaign video still, 2017
- Digital increases in importance
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- Figure 93: Recorded above-the-line advertising expenditure percentage on beauty and personal care, by media type, total market, 2016
- Nielsen Ad Intel coverage
- Brand Research
- What you need to know
- Brand map
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- Figure 94: Attitudes towards and usage of selected brands, November 2017
- Key brand metrics
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- Figure 95: Key metrics for selected brands, November 2017
- Brand attitudes: Boots is the most trustworthy retailer
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- Figure 96: Attitudes, by brand, November 2017
- Brand personality: Jo Malone seen as exclusive
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- Figure 97: Brand personality – Macro image, November 2017
- Savers has an impersonal and basic brand image
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- Figure 98: Brand personality – Micro image, November 2017
- Brand analysis
- Boots benefits from high levels of brand awareness
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- Figure 99: User profile of Boots, November 2017
- Lush attracts a young shopper with its fun, ethical brand image
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- Figure 100: User profile of Lush, November 2017
- Superdrug’s value pricing resonates with consumers
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- Figure 101: User profile of Superdrug, November 2017
- Savers also benefits from its low-price proposition
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- Figure 102: User profile of Savers, November 2017
- Jo Malone expensive but worth paying more for
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- Figure 103: User profile of Jo Malone, November 2017
- Lookfantastic.com popular among affluent Millennials
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- Figure 104: User profile of lookfantastic.com, November 2017
- The Consumer – What You Need to Know
- Almost all UK consumers are BPC buyers
- Mass-market brands still dominate
- Most still shop in-store
- Supermarkets remain popular
- Consumers want consistent pricing more than promotions
- Strong demand for product recommendations online
- The appeal of in-store beauty services
- Most trade down in tough times
- What They Buy
- High levels of BPC purchasing in the UK
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- Figure 105: Beauty and personal care products purchased, October 2017
- Deodorants and body sprays most purchased
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- Figure 106: Beauty and personal care products purchased, October 2017
- Women still drive BPC purchasing
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- Figure 107: Beauty and personal care products purchased, by gender, October 2017
- Young people less likely to buy personal care
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- Figure 108: Beauty and personal care products purchased, by age, October 2017
- Young women buy a wide range of products
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- Figure 109: Repertoire of beauty and personal care products purchased, October 2017
- Brand Types Purchased
- Consumers willing to invest in premium fragrances
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- Figure 110: Beauty and personal care brand types purchased, October 2017
- Encouraging higher value purchases
- How and Where They Shop
- In-store remains the most popular channel
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- Figure 111: How beauty and personal care products were purchased, October 2017
- Convenience and price attract people online
- Supermarkets attract most shoppers
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- Figure 112: Where beauty and personal care products were purchased, October 2017
- The popularity of Booth and the non-specialists further highlighted in qualitative research
- Young people prefer the specialists
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- Figure 113: Where beauty and personal care products were purchased, by age, October 2017
- Department stores popular with affluent shoppers
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- Figure 114: Where beauty and personal care products were purchased, by socio-economic group, October 2017
- Amazon holds dominant position in online market
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- Figure 115: Where beauty and personal care products were purchased, October 2017
- Specialists attract beauty and haircare shoppers
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- Figure 116: Where beauty and personal care products were purchased, by products purchased, October 2017
- Repertoire
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- Figure 117: Repertoire of where beauty and personal care products were purchased, October 2017
- Important Factors
- Demand for consistent pricing
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- Figure 118: Important factors when buying beauty and personal care products, October 2017
- Women more drawn in by promotions
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- Figure 119: Important factors when buying beauty and personal care products, by gender, October 2017
- Perceptions of Boots 3 for 2 promotions resoundingly positive
- Brand selection important to young consumers
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- Figure 120: Important factors when buying beauty and personal care products, by age and income, October 2017
- Make-up buyers most interested in loyalty schemes
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- Figure 121: Important factors when buying beauty and personal care products, by products purchased, October 2017
- Department stores need knowledgeable staff
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- Figure 122: Important factors when buying beauty and personal care products, by retailer used, October 2017
- Brand ethics aren’t a priority
- Interest in Online Innovations
- Personalised recommendations most likely to resonate
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- Figure 123: Interest in online innovations, October 2017
- Women show more interest in online innovations
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- Figure 124: Interest in online innovations, by gender, October 2017
- Subscription services tap into older Millennials
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- Figure 125: Interest in online innovations, by age, October 2017
- Affluent want to see more online tutorials
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- Figure 126: Interest in online innovations, by socio-economic status, October 2017
- Interest in buying via social media peaks among those who buy electrical BPC devices
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- Figure 127: Interest in online innovations, by products purchased, October 2017
- Interest in In-store Innovations
- Demand for in-store facial treatments high
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- Figure 128: Interest in in-store innovations, October 2017
- Women want a range of beauty services in-store
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- Figure 129: Interest in in-store innovations, by gender, October 2017
- Young shoppers most engaged with in-store innovation
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- Figure 130: Interest in in-store innovations, by age, October 2017
- Innovations also show higher appeal among affluent
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- Figure 131: Interest in in-store innovations, by age, October 2017
- Toiletries shoppers show little interest in store experience
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- Figure 132: Interest in in-store innovations, by products purchased, October 2017
- Attitudes towards Buying Beauty and Personal Care
- Most don’t want staff interaction
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- Figure 133: Attitudes towards buying beauty and personal care, October 2017
- Incentives to purchase capture female shoppers
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- Figure 134: Attitudes towards buying beauty and personal care, by gender, October 2017
- Two thirds of 16-24s research online ahead of purchase
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- Figure 135: Attitudes towards buying beauty and personal care, by age, October 2017
- Less affluent more overwhelmed by choice
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- Figure 136: Attitudes towards buying beauty and personal care, by socio-economic status, October 2017
- Millennials unsatisfied with recommendations
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- Figure 137: Attitudes towards buying beauty and personal care, by age, October 2017
- The lack of trust in store staff confirmed by qualitative research
- Appendix – Data Sources, Abbreviations and Supporting Information
- Abbreviations
- Consumer research methodology
- Appendix – Market Size and Forecast
- Forecast methodology
France
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- Overview
- What you need to know
- Areas covered in this report
- Executive Summary
- The market
- Spending and inflation
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- Figure 138: France: consumer spending on personal care goods, 2012-17
- Sector size and forecast
- Channels of distribution
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- Figure 139: France: estimated channels of distribution for spending on beauty and personal care goods, 2016
- Companies and brands
- Key metrics
- Market shares
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- Figure 140: France: leading specialists’ shares of all beauty specialists’ sales, 2016
- Online
- The consumer
- Beauty and personal care products purchased
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- Figure 141: France: BPC products purchased in the last 12 months – broad categories, November 2017
- Online and in-store shopping
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- Figure 142: France: how beauty and personal care products were purchased, online vs in-store, November 2017
- Where they shop
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- Figure 143: France: where beauty and personal care products were purchased, November 2017
- Attitudes to buying beauty and personal care
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- Figure 144: France: attitudes to buying beauty and personal care, November 2017
- What we think
- Issues and insights
- How can beauty specialists adapt to changing shopping behaviour?
- The facts
- The implications
- Is ethical BPC gaining momentum?
- The issues
- The implications
- The market – What you need to know
- Economy picks up speed after prolonged period of subdued growth
- BPC, a low growth market
- BPC retailers doing well
- Deflation holding back spending growth
- Grocers and specialist chains are the main channels
- Consumer spending
- Signs of growth in the French economy
- Beauty and personal care, a low growth market
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- Figure 145: France: consumer spending on beauty and personal care (incl. VAT), 2012-17
- Product market breakdown
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- Figure 146: France: main beauty and personal care markets, spending (incl. VAT), 2012-17
- Figure 147: France: main beauty and personal care markets, forecast spending (incl. VAT), 2018-21
- Sector size and forecast
- Total retail sales recovering, further growth forecast in 2017
- Beauty retailers’ sales accelerating
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- Figure 148: France: health & beauty specialists, sales (excl. VAT), 2012-17
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- Figure 149: France: health & beauty specialists, forecast sales (excl. VAT), 2017-22
- Inflation
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- Figure 150: France: consumer prices * of personal care items, annual % change, 2012-16
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- Figure 151: France: consumer price inflation (HICP *) on personal care products and services, annual % change, January 2016-October 2017
- Channels of distribution
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- Figure 152: France: where beauty and personal care products were purchased, France, November 2017
- Grocers dominate, especially at lower end of the market
- Pharmacies and parapharmacies significant
- Department stores in the premium space
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- Figure 153: France: estimated channels of distribution for spending on beauty and personal care goods, 2016
- Companies and brands – What you need to know
- Specialists are thriving
- Sephora leads
- Leading groups generate three quarters of sector sales
- BPC not well suited to buying online
- Leading players
- Sephora benefitting from digital developments
- Marionnaud struggling
- Passion Beauté goes online
- Beauty brands are opening their own dedicated stores
- L’Occitane
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- Figure 154: France: leading beauty specialists, sales, 2013-17
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- Figure 155: France: leading beauty specialists, outlets, 2013-17
- Figure 156: France: leading beauty specialists, sales per outlet, 2013-17
- Market shares
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- Figure 157: France: leading specialists’ shares of all beauty specialists’ sales, 2013-16
- Online
- Online activity
- Shopping online
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- Figure 158: France: online buyers in last 12 months in key sectors, 2011-17
- Online sales
- Leading online players
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- Figure 159: France: beauty retailers: transactional websites, December 2016
- Social media usage
- A quarter have viewed beauty content
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- Figure 160: France: consumers that have seen beauty-related content on social media in the last six months, 2017
- The consumer – What you need to know
- BPC, a partly non-discretionary market
- Women shopping more online
- In-store wins for the experience
- Online primarily for repeat purchasing
- Electricals the most popular category bought online
- Grocers the dominant channel
- Samples and free gifts are popular
- Provenance an important concern
- Help me to choose
- Beauty and personal care products purchased
- Partly non-discretionary
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- Figure 161: France: beauty and personal care products bought in the last 12 months – broad categories, November 2017
- Male beauty a growth area
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- Figure 162: France: beauty and personal care products bought in the last 12 months – detailed categories, November 2017
- Older men buy most
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- Figure 163: France: beauty and personal care products bought in the last 12 months by men, November 2017
- Online and in-store shopping for beauty and personal care products
- Women shopping more online
- In-store wins for the experience
- Online primarily for repeat purchasing
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- Figure 164: France: in-store vs online shoppers for beauty and personal care products, November 2017
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- Figure 165: France: online beauty and personal care shoppers, November 2017
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- Figure 166: France: beauty and personal care products bought in the last 12 months, in-store vs online, November 2017
- Where beauty and personal care products are purchased
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- Figure 167: France: where beauty and personal care products were purchased, November 2017
- Men more likely to grab-and-go while women seek options
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- Figure 168: France: where beauty and personal care products were purchased, by gender, November 2017
- Where people shopped and what they bought
- What consumers bought from the specialists
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- Figure 169: France: where beauty and personal care products were purchased, by where they shopped, November 2017
- What consumers bought from the non-specialists
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- Figure 170: France: where beauty and personal care products were purchased, by where they shopped, November 2017
- Customer profiles
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- Figure 171: France: usage of retailers for buying beauty and personal care products, by average age and income, November 2017
- Attitudes to buying beauty and personal care products
- Freebies please…..
- Provenance an important concern
- Help me to choose
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- Figure 172: France: attitudes to buying beauty and personal care products, November 2017
- Attitudes to buying beauty and personal care products by shops used
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- Figure 173: France: attitudes to buying BPC products by retailers used, November 2017
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
Germany
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- Overview
- What you need to know
- Areas covered in this report
- Executive Summary
- The market
- Spending and inflation
-
- Figure 174: Germany: spending on personal care products as % all consumer spending 2011-17
- Figure 175: Germany: consumer price inflation on personal care products and services, annual % change, January 2016-November 2017
- Sector size and forecast
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- Figure 176: Germany: cosmetics and perfumery retailers’ sales as % all non-food retailers’ sales, 2012-17
- Channels of distribution
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- Figure 177: Germany: estimated channels of distribution for beauty and personal care products, 2017
- Companies and brands
- Drugstores dominant
- Market shares
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- Figure 178: Germany leading specialists’ shares of all cosmetics and perfumery specialists’ sales, 2017
- Online
- The consumer
- Beauty and personal care products purchased
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- Figure 179: Germany: BPC products bought in the last 12 months, November 2017
- Online and in-store shopping for beauty and personal care products
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- Figure 180: Germany: in-store vs online shoppers for beauty and personal care products, November 2017
- Where beauty and personal care products are purchased
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- Figure 181: Germany: where beauty and personal care products were purchased, November 2017
- Attitudes to buying beauty and personal care products
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- Figure 182: Germany: attitudes to buying beauty and personal care products, November 2017
- What we think
- Issues and insights
- Is there a crisis building in the drugstore sector?
- The facts
- What it means
- Just how big a challenge is online?
- The facts
- The implications
- The market – What you need to know
- Personal care spending losing share of all spending
- Signs that the drugstore sector is going ex-growth
- Inflation above average
- Drugstores by far the biggest players
- Consumer spending
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- Figure 183: Germany: consumer spending on beauty and personal care (incl. VAT), 2012-17
- Product market breakdown
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- Figure 184: Germany: main beauty and personal care markets, spending (incl. VAT) 2012-17
- Figure 185: Germany: main beauty and personal care markets, forecast spending (incl. VAT) 2018-21
- Sector size and forecast
- Drugstores gaining share
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- Figure 186: Germany: health & beauty specialists, sales (excl. VAT), 2012-17
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- Figure 187: Germany: health & beauty specialists, sales forecasts, excl. VAT, 2018-22
- Inflation
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- Figure 188: Germany: consumer prices of personal care items, annual % change, 2012-17
- Figure 189: Germany: consumer price inflation on personal care products and services, annual % change, January 2016-November 2017
- Channels of distribution
- Specialists dominant
- Department stores struggling
- Supermarkets not a major force
- Online and other non-store
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- Figure 190: Germany: estimated channels of distribution for spending on beauty and personal care products, 2017
- Companies and brands – What you need to know
- Drugstores dominant
- Three retailers share 85% of the market
- Online takes 7% of the market
- Leading players
- Drugstores dominant
- Specialists growing as well.
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- Figure 191: Germany: leading beauty specialists, sales, excl. VAT, 2013-17
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- Figure 192: Germany: leading beauty specialists, outlets, 2013-17
- Figure 193: Germany: leading beauty specialists, sales per outlet, 2013-17
- Market shares
-
- Figure 194: Germany: leading specialists’ shares of all beauty and personal care specialists’ sales, 2013-17
- Online
- Online usage
- Shopping online
-
- Figure 195: Germany: online buyers in last 12 months in key sectors, 2011-17
- Online sales and leading online players
- The consumer – What you need to know
- Almost everyone beauty and personal care products
- Almost all purchasers buy at least something instore.
- Drugstores the most used retailers
- Attitudes to buying beauty and personal care products
- Beauty and personal care products purchased
- Beauty and personal care products widely bought.
-
- Figure 196: Germany: BPC products bought in the last 12 months, November 2017
-
- Figure 197: Germany: BPC products bought in the last 12 months, by gender, November 2017
- Online and in-store shopping for beauty and personal care products
-
- Figure 198: Germany: in-store vs online shoppers for beauty and personal care products, November 2017
-
- Figure 199: Germany: profile of online and in-store buyers of beauty and personal care products, November 2017
- Where beauty and personal care products are purchased
-
- Figure 200: Germany: where beauty and personal care products were purchased, November 2017
- Customer profiles
-
- Figure 201: Germany: usage of retailers for buying beauty and personal care products, by average age and income, November 2017
- Where people shopped and what they bought
- Products and drugstores
-
- Figure 202: Germany: purchasers of BPC products by drugstores and specialists, November 2017
- Products and other retailers
-
- Figure 203: Germany: purchasers of BPC products by food retailer, department store and pharmacies, November 2017
- Attitudes to buying beauty and personal care products
-
- Figure 204: Germany: attitudes to shopping for beauty products, November 2017
-
- Figure 205: Germany: profile of those agreeing with the attitude statements, November 2017
- Attitudes to buying beauty and personal care products by shops used
-
- Figure 206: Germany: attitudes to buying beauty products by retailers used, November 2017
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
Italy
-
- Overview
- What you need to know
- Areas covered in this report
- Executive Summary
- The market
- Consumer spending
-
- Figure 207: Italy: annual percentage change in total consumer spending and consumer spending on personal care, 2012-17
- Inflation
-
- Figure 208: Italy: consumer price inflation on all items and personal care products and services, annual % change, January 2016-November 2017
- Sector size and forecast
-
- Figure 209: Italy: annual percentage change in retail sales, by sector, 2012-17
- Channels of distribution
-
- Figure 210: Italy: estimated channels of distribution for beauty and personal care products, 2017
- Leading players
- Key metrics
- Market shares
-
- Figure 211: Italy: leading BPC specialists’ estimated shares of all consumer spending on personal care goods, 2017
- Online
- The consumer
- Beauty and personal care products purchased
-
- Figure 212: Italy: beauty and personal care products purchased in the last 12 months, November 2017
- Online and in-store shopping
-
- Figure 213: Italy: how beauty and personal care products were purchased, online vs in-store, November 2017
- Where they shop
-
- Figure 214: Italy: where beauty and personal care products were purchased, November 2017
- Attitudes to buying beauty and personal care
-
- Figure 215: Italy: attitudes to buying beauty and personal care products, November 2017
- What we think
- Issues and insights
- An increasingly competitive BPC market
- The facts
- The implications
- Giving customers the right shopping experience
- The facts
- The implications
- The market – What you need to know
- Consumer spending on personal care continues to rise
- Beauty products drive growth in the BPC market
- Retail sales through specialists see robust growth
- Low inflation in the personal care sector sustained
- Grocers capture 25% of spending on personal care items
- Consumer spending
- Ongoing weakness in Italy’s economy
- Personal care maintains share of all spending
-
- Figure 216: Italy: consumer spending on beauty and personal care (incl. VAT), 2012-17
- Product market breakdown
- Beauty categories outperforming personal care
-
- Figure 217: Italy: main beauty and personal care markets, spending (incl. VAT) 2012-17
-
- Figure 218: Italy: main beauty and personal care markets, forecast spending (incl. VAT) 2018-21
- Sector size and forecast
- Retail sales through health & beauty specialists rise 2.6%
-
- Figure 219: Italy: health & beauty specialists, sales (excl. VAT), 2012-17
-
- Figure 220: Italy: health & beauty specialists, forecast sales (excl. VAT), 2017-22
- Inflation
- Consumer prices fall into deflationary terms
-
- Figure 221: Italy: consumer prices of personal care items, annual % change, 2011-16
- Personal care inflation remains stable
-
- Figure 222: Italy: consumer price inflation on all items and personal care products and services, annual % change, January 2016-November 2017
- Figure 223: Italy: breakdown of consumer price inflation on personal care products and services, annual % change, January 2016-November 2017
- Channels of distribution
- Specialists increase share of BPC market
-
- Figure 224: Italy: estimated channels of distribution for beauty and personal care products, 2017
-
- Figure 225: Italy: estimated channels of distribution for beauty and personal care products, 2015-17
- Companies and brands – What you need to know
- Consistent growth amongst the Italian BPC specialists
- Douglas acquisition of LLG set to disrupt the market
- Leading specialists gaining market share
- Rising number of Italian consumers shopping online
- Leading players
- Acqua & Sapone rival fast approaching
-
- Figure 226: Italy: leading beauty specialists, estimated sales, 2013-17
- Wycon’s ambitious growth plans
-
- Figure 227: Italy: leading beauty specialists, estimated outlet numbers, 2013-17
- Figure 228: Italy: leading beauty specialists, estimated sales per outlet, 2013-17
- Market shares
- Leading specialists increase share of Italian BPC market
-
- Figure 229: Italy: leading BPC specialists’ estimated shares of all spending on personal care goods, 2017
- Figure 230: Italy: leading beauty specialists’ estimated share of all spending on personal care goods, 2013-17
- Online
- Online usage
- Shopping online
-
- Figure 231: Italy: online buyers in last 12 months in key categories, 2012-17
- Online sales and leading online players
-
- Figure 232: Italy: how beauty and personal care products were purchased, online vs in-store, November 2017
- Italy’s beauty retailers move online
-
- Figure 233: Italy: beauty retailers: transactional websites, January 2018
- Social media usage
- Almost half have viewed beauty content
-
- Figure 234: Italy: consumer that have seen beauty-related content on social media in the last six months, 2017
- Tutorials on YouTube and Facebook most popular
-
- Figure 235: Italy: top 5 social media activities done in relation to different beauty content creators in the last six months, 2017
- The benefits of online beauty content
-
- Figure 236: Italy: benefits from using tutorial and reviews on social media, 2017
- The consumer – What you need to know
- High BPC purchasing amongst Italian consumers
- In-store remains primary purchasing channel
- Four out five shop for BPC with a non-specialist
- Consumers are overwhelmed, but don’t necessarily want help
- Beauty and personal care products purchased
- Almost everyone buys BPC products
-
- Figure 237: Italy: beauty and personal care purchasing in the last 12 months, November 2017
- Oral hygiene most purchased category
-
- Figure 238: Italy: beauty and personal care products purchased in the last 12 months – detailed categories, November 2017
- Women more active buyers
-
- Figure 239: Italy: beauty and personal care purchasing in the last 12 months – detailed categories, by gender, November 2017
- Older shoppers take greater share of personal care purchasing
-
- Figure 240: Italy: beauty and personal care purchasing in the last 12 months, by age, November 2017
- Online and in-store shopping for beauty and personal care products
- Most still shop in-store
-
- Figure 241: Italy: in-store vs online shoppers for beauty and personal care products, November 2017
- Women more likely to shop online
-
- Figure 242: Italy: in-store vs online shoppers for beauty and personal care products, by gender, November 2017
- Online bias towards young people
-
- Figure 243: Italy: in-store vs online shoppers for beauty and personal care products, by age, November 2017
- Beauty categories most likely to be bought online
-
- Figure 244: Italy: beauty and personal care products bought in the last 12 months, in-store vs online, November 2017
- Where beauty and personal care products were purchased
- The popularity of the non-specialists
-
- Figure 245: Italy: where beauty and personal care products were purchased, November 2017
- More than half shop for BPC with the grocers
-
- Figure 246: Italy: where beauty and personal care products were purchased, November 2017
- Customer profiles
-
- Figure 247: Italy: where beauty and personal care products were purchased, by age and income, November 2017
- Where people shopped and what they bought
- What consumers bought from the specialists
-
- Figure 248: Italy: BPC products purchased by retailer used, deviation from average: specialists, November 2017
- What consumers bought from the non-specialists
-
- Figure 249: Italy: BPC products purchased by retailer used, deviation from average: non-specialists, November 2017
- Attitudes to buying beauty and personal care products
- Demand for information on provenance
-
- Figure 250: Italy: attitudes to buying beauty and personal care products, November 2017
- Customer profiles by attitudes
- Consumers are overwhelmed, but don’t necessarily want help
-
- Figure 251: Italy: attitudes to buying beauty and personal care, by age and income, November 2017
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
Spain
-
- Overview
- What you need to know
- Areas covered in this report
- Executive Summary
- The market
- Consumer spending
-
- Figure 252: Spain: annual % change in total consumer spending on beauty and personal care and total household spending, 2012-17
- Sector size
-
- Figure 253: Spain: annual % change in retail sales, 2012-17
- Inflation
-
- Figure 254: Spain: consumer price inflation on personal care products and services, annual % change, January 2016-October 2017
- Channels of distribution
-
- Figure 255: Spain: estimated channels of distribution of spending on beauty and personal care products, 2016
- Companies and brands
- Key metrics
- Market shares
-
- Figure 256: Spain: leading specialists’ shares of all cosmetics and perfumery specialists’ sales, 2016/17
- Online
- The consumer
- What they bought
-
- Figure 257: Spain: beauty and personal care products purchased, November 2017
- In-store vs online
-
- Figure 258: Spain: in-store vs online shoppers for beauty and personal care products, November 2017
- Where they shop
-
- Figure 259: Spain: where beauty and personal care products were purchased, November 2017
- Attitudes to shopping for beauty and personal care
-
- Figure 260: Spain: attitudes to shopping for BPC products, November 2017
- What we think
- Issues and insights
- What are the main changes we are seeing in the BPC market in Spain?
- The facts
- The implications
- What are the opportunities for driving sales?
- The facts
- The implications
- The market – What you need to know
- Personal care spending grows
- Fragrances biggest beauty category
- Specialist retailers’ sales grow 3.5%
- Rising inflation doesn’t impact beauty
- Supermarkets and beauty specialists dominate BPC spending
- Consumer spending
- Personal care spending
-
- Figure 261: Spain: consumer spending on beauty and selected other goods (incl. VAT), 2012-17
- Product market breakdown
-
- Figure 262: Spain: main beauty and personal care markets, spending (incl. VAT) 2012-17
- Figure 263: Spain: main beauty and personal care markets, spending (incl. VAT), 2018-21
- Sector size and forecast
-
- Figure 264: Spain: health & beauty specialists, sales (excl. VAT), 2012-17
-
- Figure 265: Spain: health & beauty retailers sales, forecasts, excl. VAT, 2018-22
- Inflation
-
- Figure 266: Spain: consumer prices of personal care items, annual % change, 2012-17
- Figure 267: Spain: consumer price inflation on personal care products and services, annual % change, January 2016-October 2017
- Channels of distribution
-
- Figure 268: Spain: estimated channels of distribution of spending on beauty and personal care products, 2016
-
- Figure 269: Spain: estimated channels of distribution of spending on beauty and personal care products, inc VAT, 2014-16
- Companies and brands – What you need to know
- Beauty market consolidates
- Foreign companies expand presence
- Clarel leads specialist market
- Online shopping growing
- Leading players
- Main players consolidate
-
- Figure 270: Spain: leading beauty specialists, sales, 2013/14-2016/17
-
- Figure 271: Spain: leading beauty specialists, outlets, 2013/14-2016/17
- Figure 272: Spain: leading beauty specialists, sales per outlet, 2013/14-2016/17
- Market shares
-
- Figure 273: Spain: leading specialists’ shares of all cosmetics and perfumery specialists' sales, 2014/15-2016/17
- Online
- Online activity
- Shopping online
-
- Figure 274: Spain: online buyers in last 12 months in key sectors, 2008-17
- Online sales
-
- Figure 275: Spain: online sales by product category and type of retailer, 2016
- Leading online players
-
- Figure 276: Spain: beauty retailers: transactional websites, January 2018
- Pureplays grow focus on beauty
- Social media
- Almost half have viewed beauty content
-
- Figure 277: Spain: consumers that have seen beauty-related content on social media in the last six months, 2017
- Tutorials on YouTube and Facebook most popular
-
- Figure 278: Spain: top 5 social media activities done in relation to different beauty content creators in the last six months, 2017
- The benefits of online beauty content
-
- Figure 279: Spain: benefits from using tutorial and reviews on social media, 2017
- The consumer – What you need to know
- Older women are main beauty buyers
- Only 24% buy online
- Supermarkets lead for buying BPC
- Demand for more product transparency
- Beauty and personal care products purchased
- Beauty and personal care products widely bought
-
- Figure 280: Spain: beauty and personal care products purchased, November 2017
- Spanish men keen buyers of fragrances
-
- Figure 281: Spain: beauty and personal care products purchased, by gender, November 2017
- Older women are main beauty buyers
-
- Figure 282: Spain: beauty and personal care products purchased, by age group, November 2017
- Online and in-store shopping for beauty and personal care products
- Only 24% buy online
-
- Figure 283: Spain: in-store vs online shoppers for beauty and personal care products, November 2017
- Women more likely to buy online
-
- Figure 284: Spain: in-store vs online shoppers for beauty and personal care products, by gender, November 2017
- Figure 285: Spain: in-store vs online shoppers for beauty and personal care products, by age group, November 2017
- Make-up popular online purchase
-
- Figure 286: Spain: beauty and personal care products bought in the last 12 months, in-store vs online, November 2017
- Where beauty and personal care products are purchased
- Supermarkets lead for beauty
-
- Figure 287: Spain: where beauty and personal care products were purchased, November 2017
- Sephora has youngest age profile
-
- Figure 288: Spain: where beauty and personal care products were purchased, by age and income, November 2017
- Where people shopped and what they bought
- Products and drugstores
-
- Figure 289: Spain: BPC products purchased by retailer used, deviation from average: specialists, November 2017
-
- Figure 290: Spain: BPC products purchased by retailer used, deviation from average: non-specialists, November 2017
- Attitudes to buying beauty and personal care products
- Demand for more product transparency
-
- Figure 291: Spain: attitudes to shopping for beauty products, November 2017
- Under-35s buy cheaper products to save money
-
- Figure 292: Spain: attitudes to shopping for beauty products, by age group, November 2017
- Demand for beauty services
- Appendix – Data sources, abbreviations and supporting Information
- Abbreviations
- Data sources
Acqua & Sapone
-
- What we think
- Selex and Acqua e Sapone sign agreement
- Online store still underdeveloped
- Company background
- Company performance
-
- Figure 293: Acqua & Sapone: estimated group sales performance, 2013-17
- Figure 294: Acqua & Sapone: estimated outlet data, 2014-17
- Retail offering
A. S. Watson (Europe) (Inc. Marionnaud)
-
- What we think
- Following the UK
- Discounting
- Service
- Online
- Marionnaud
- Where next
- Company background
- Company performance
-
- Figure 295: A. S. Watson (Europe): group financial performance, 2012-16
-
- Figure 296: A. S. Watson (Europe): outlet data, 2012-16
- Marionnaud
-
- Figure 297: Marionnaud France: financial performance, 2012-16
- Retail offering
- AS Watson in Europe
-
- Figure 298: AS Watson: operating companies in Europe, 2017
- Savers
- The Perfume Shop
The Body Shop
-
- What we think
- Distinct USP suffered under the weight of L’Oréal ownership
- Mobile-first e-commerce platform roll-out
- Shop-in-shop deal with El Corte Inglés an opportunity to attract more customers
- Company background
- Company performance
-
- Figure 299: The Body Shop - Retail sales: Group financial performance, 2012-16
- Figure 300: The Body Shop: Estimated UK sales performance, 2012-16
-
- Figure 301: The Body Shop - Retail Sales: Estimated outlet data, 2012-16
- Retail offering
Clarel (Dia)
-
- What we think
- Clarel sales slow down
- Own-brand range launched across Europe
- Digital grows
- Company background
- Company performance
-
- Figure 302: Dia: group financial performance, 2012-16
-
- Figure 303: Dia: outlet data, 2012-16
- Retail offering
Debenhams
-
- What we think
- Debenhams Redesigned focuses on store experience
- ‘Right sizing’ of stores aims to improve profitability
- Beauty at heart of Debenhams’ future plans
- Beauty Club relaunch aims to strengthen relationships with customers
- Blow Ltd investment helps to scale up beauty services offer
- Is online running out of steam?
- What next?
- Company background
- Company performance
-
- Figure 304: Debenhams: Group financial performance, 2012/13-2016/17
- Figure 305: Debenhams: Outlet data, 2012/13-2016/17
- Retail offering
dm-Drogerie Markt
-
- What we think
- Online
- Stores and investment
- Company background
- Company performance
-
- Figure 306: dm-Drogerie Markt: group sales performance, 2012/13-2016/17
- Figure 307: dm-Drogerie Markt: outlet data, 2012/13-2016/17
- Retail offering
Douglas Group
-
- What we think
- Strengthening market position in Spain and Italy
- Transforming the online beauty shopping experience
- Enhanced loyalty card to win new customers
- In-store events to help drive footfall in German shops
- Targeting men with new skincare products range and dedicated in-store spaces
- Company background
- Company performance
-
- Figure 308: Douglas Group: group sales performance, 2012/13-2016/17
- Figure 309: Douglas Group: estimated outlet data, 2012/13-2016/17
- Retail offering
The Fragrance Shop
-
- What we think
- New try-before-you-buy fragrance subscription service
- Concession store partnership with House of Fraser
- Customer feedback initiative helping drive sales
- Company background
- Company performance
-
- Figure 310: The Fragrance Shop: Group financial performance, 2012/13-2016/17
- Figure 311: The Fragrance Shop: Outlet data, 2012/13-2016/17
- Retail offering
House of Fraser
-
- What we think
- Beauty at the heart of sales growth
- Online sales growth stutters at just the wrong time
- Strong delivery proposition offers potential for differentiation
- What next?
- Company background
- Company performance
-
- Figure 312: House of Fraser Plc: Group financial performance, 2012/13-2016/17
-
- Figure 313: House of Fraser Plc: Outlet data, 2012/13-2016/17
- Retail offering
John Lewis (department store)
-
- What we think
- New Oxford store points way to retail as theatre
- Beauty to grow in importance
- What next?
- Company background
- Company performance
-
- Figure 314: John Lewis Plc (department store): Group financial performance, 2012/13-2016/17
-
- Figure 315: John Lewis Plc (department store): Outlet data, 2012/13-2016/17
- Retail offering
Kiko Milano
-
- What we think
- 20-year celebration leads to collaboration with Vogue Italia
- KikoID opens in Milan
- #kikotrendsetters
- New CEO
- Company background
- Company performance
-
- Figure 316: Kiko Milano, Group sales performance, 2012-17
- Figure 317: Kiko Milano, estimated outlet data, 2012-17
- Retail offering
Lush Retail
-
- What we think
- Bigger and better shops
- New app and virtual shopping assistant to boost customer experience
- Expanded payment option with Bitcoin digital currency
- Company background
- Company performance
-
- Figure 318: Lush Retail Ltd: Group financial performance, 2012/13-2016/17
-
- Figure 319: Lush Retail Ltd: Outlet data, 2012/13-2016/17
- Retail offering
Müller
-
- What we think
- Looking for sales growth opportunities outside Germany
- Demand for natural cosmetics fuelling sales growth
- Non-beauty offering dragging down total sales
- Company background
- Company performance
-
- Figure 320: Müller: group sales performance, 2012/13-2016/17
- Figure 321: Müller: outlet data and estimated sales per outlet, 2012/13-2016/17
- Retail offering
Rossmann
-
- What we think
- Expanding own brand and exclusives to give differentiation
- Using influencers to increase appeal to younger buyers
- Online proves a challenge
- What next?
- Company background
- Company performance
-
- Figure 322: Rossmann: Group sales performance, 2013-17
-
- Figure 323: Rossmann: Outlet data, 2013-17
- Retail offering
Sephora
-
- What we think
- Rihanna’s Fenty Beauty launched exclusively with Sephora
- Mobile and digital offerings expanded
- Small store format rolled out
- New format introduced in Spain
- German expansion
- Company background
- Company performance
-
- Figure 324: LVMH: Selective Retailing and estimated Sephora retail sales, 2012-17
- Figure 325: Sephora: outlet data, 2012-16
- Retail offering
Walgreens Boots Alliance
-
- What we think
- A respected brand
- NHS pressures represent an opportunity
- Advantage loyalty card: time for a reboot?
- Is Boots lacking parent company management focus?
- Company background
- Company performance
-
- Figure 326: Walgreens Boots Alliance: Group sales performance, 2012/13-2016/17
-
- Figure 327: Walgreens Boots Alliance: Outlet data, 2012/13-2016/17
- Retail offering
Yves Rocher
-
- What we think
- Tapping into online marketplaces to reach out to more consumers in Asia
- Enhanced digital presence strengthens multichannel proposition
- Innovative one drop shower gel
- Company background
- Company performance
-
- Figure 328: Rocher Groupe: estimated group sales performance, 2013-17
- Figure 329: Rocher Groupe: estimated outlet data, 2013-17
- Retail offering
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