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Black Consumers and Alcoholic Beverages - US - February 2018
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Black Consumers and Alcoholic Beverages - US - February 2018
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
The Black Population by the Numbers
Market Size
Market Breakdown
Market Perspective
Market Factors

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Black Consumers and Alcoholic Beverages - US - February 2018
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Black Consumer Alcoholic Drink Segments
Alcoholic Beverage Consumption
Motivations for Drinking
Perceptions of Alcoholic Drink Types
Alcohol Shopping Location Preferences
Opinions about Alcoholic Beverages
Attitudes toward Drinking

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Black Consumers and Alcoholic Beverages - US - February 2018
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?

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Black Consumers and Alcoholic Beverages - US - February 2018
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – The Consumer
Search

What you need to know

Black consumers are expected to have spent $13.1 billion on alcoholic beverages in 2017. Beer and wine top Black consumers’ alcohol preferences followed by spirits, but why and what they choose to drink differs across consumer segments. Some Black consumers are entrenched in their brand and type choices, while a younger, trendier Black consumer segment is hungry for options that reflect their personality and image.

Definition

This Report analyzes Black consumers’ consumption, attitudes, and behavior toward alcoholic beverages on- and off-premise. The following categories were included in this Report:

  • Beer

  • Wine and sparkling wine

  • White spirits: vodka and gin

  • Dark spirits: whiskey/whisky, cognac, and brandy

  • Sugar-based spirits: tequila and rum

  • Ready-to-drink alcoholic beverages: wine coolers, flavored malt beverages.

This Report builds on analysis presented in Mintel’s Black Consumers and Alcoholic Beverages – US, December 2014. Readers may also be interested in Hispanics and Alcoholic Beverages – US, February 2018 and other relevant Reports in Mintel’s Drink Library.

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