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International Food Trends - US - January 2018
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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International Food Trends - US - January 2018
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Factors

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International Food Trends - US - January 2018
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
International Cooking Inspiration
Barriers to Cooking International Foods
Interest in International Flavors by Retail Food
Interest in International Food Retail Offerings
Interest in International Flavors by Menu Items
Interest in International Offerings in Restaurants
International Cuisine Tracker
International Food Attitudes

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International Food Trends - US - January 2018
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
International Cuisine Trends

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International Food Trends - US - January 2018
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Consumer
Search

What you need to know

International cuisines, flavors, and ingredients continue to be an area of opportunity in both foodservice and retail. Young consumers in particular represent a key opportunity as they show high interest in international foods but lack the skills required to actually cook international cuisine at home. While many consumers still prefer Americanized international foods, brands that highlight the authenticity and cultural history around international foods are poised to connect with many consumers.

Definition

This Report analyzes international food trends in both foodservice and retail by utilizing Mintel GNPD (Global New Products Database) and MMI (Mintel Menu Insights). This Report also includes consumer behaviors/attitudes toward international foods in both foodservice and retail.

This Report builds upon analysis presented in Mintel’s International Food Trends: Spotlight on Flavor – US, March 2017.

Note: This Report covers both foodservice and retail food and unlike the 2017 Report, it does not include a market size for international foods sold in retail.

The term “international foods” is a gray area in both foodservice and retail. For the purposes of this Report, Mintel defines it as:

  • Foods with international/cultural origins outside the US (eg Korean bulgogi)

  • Foods based upon/associated with international cuisines/dishes/flavors (eg Korean BBQ sauce)

  • Foods that blend together different cuisines (eg Korean tacos).

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