What you need to know

The UK’s 27 million households spent £30.8 billion on buying for their homes in 2017 in a year when spending remained strong, despite growing uncertainty about the economy. Spending is driven by the desire to make homes more enjoyable places to live. Many decisions are driven by lifestyle, for example the trend for open-plan living, creating a family hub or entertaining in the kitchen, plus families enjoying each other’s company in front of the TV.

The research for this report indicates that there is a boost to activity in the five-year period following a move, highlighting a close link between buoyancy of the housing market and consumer spending on the home. Homeowners with a mortgage are the most frequent spenders and are the group with the most plans to spend in 2018. Confidence appears little changed for 2018, indicating that consumers will carry on with their plans for buying for the home. The key exception to this is free-standing furniture, where demand may be down. Even so we forecast that, in the five years from 2017-22, market growth will slow, increasing by 12.1%, as consumers begin to experience a real squeeze on their personal disposable incomes.

Products covered in this Report

This Report takes an overview of people’s attitudes towards their homes and what they spend or intend to spend to make their homes the way they want them. Broadly it looks at spending on:

  • Furniture

  • Carpets

  • Decorating

  • Kitchens

  • Bathrooms

  • The garden

  • Energy (savings) and the smart connected home

  • Security

  • Home extensions.

We cover several of these topics by segment in greater detail in other Reports about the home.

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