Table of Contents
Overview
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- What you need to know
- Products covered in this Report
Executive Summary
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- The market
- UK leisure market in good growth
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- Figure 1: Forecast UK leisure industry* market value, 2012-22
- Private gyms thriving in a polarised industry
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- Figure 2: Value growth rates for leisure industry* sectors, 2016-17
- Boundaries are blurring
- Increase in ‘doing’
- Consumer confidence beginning to stabilise
- Companies and brands
- Rise in physically immersive events…
- …as well as technologically immersive activities
- Adults just want to play
- ‘Premiumisation’ across many sectors
- Digital technology helping customers and operators
- The consumer
- Brits love to dine out
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- Figure 3: Participation in leisure activities, September 2017
- Pub drinking and dining in decline but health-related activities on the rise
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- Figure 4: Leisure activity participation in the last 12 months, 2016 and 2017
- A third using discounts and vouchers more but also doing more
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- Figure 5: Changes in leisure activity habits compared to last year, September 2017
- Majority don’t book in advance
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- Figure 6: Advance booking of selected leisure activities, September 2017
- Figure 7: Time of advance booking of selected leisure activities, September 2017
- Most parents plan activities for school holidays
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- Figure 8: Leisure activity planning behaviour, parents of under-18s, September 2017
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- Figure 9: Agreement with attitudes towards leisure activity-related statements, October 2017
- New physical and immersive activities most appealing
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- Figure 10: Previous participation and interest in new types of leisure activities, September 2017
- Millennials on the hunt for new activities
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- Figure 11: Attitudes towards new leisure activities, September 2017
- What we think
Issues and Insights
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- Millennials are a key target market for leisure spend
- The facts
- The implications
- How to tap into the healthy lifestyle trend
- The facts
- The implications
- How to meet the needs of parents
- The facts
- The implications
The Market – What You Need to Know
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- UK leisure market in good growth
- Live music events continue to grow but nightclubs still in decline
- Private gyms thriving in a polarised industry
- Tenpin bowling makes a U-turn
- Boundaries are blurring
- Increase in ‘doing’
- Consumer confidence beginning to stabilise
Market Size and Forecast
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- UK leisure market in good growth
- Leisure market forecast to reach £114 billion
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- Figure 13: Forecast UK leisure industry* market value, 2012-22
- Forecast methodology
Market Segmentation
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- Online gaming and betting sees huge growth
- Music festivals and concerts growth continues
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- Figure 14: Value growth rates for leisure industry* sectors, 2012-17
- Private gyms thriving in a polarised industry
- Tenpin bowling makes a U-turn
- Nightclubs yet to make a comeback
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- Figure 15: Value growth rates for leisure industry* sectors, 2016-17
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- Figure 16: Value of the UK leisure industry*, by segment, 2017
Market Drivers
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- Boundaries are blurring
- Increase in ‘doing’
- Social media coverage
- Exchange rate impact
- Staffing costs and shortages
- Consumer confidence beginning to stabilise
Companies and Brands – What You Need to Know
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- Rise in physically immersive events…
- …as well as technologically immersive activities
- Adults just want to play
- ‘Premiumisation’ across many sectors
- Digital technology helping customers and operators
Launch Activity and Innovation
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- Rise in physically immersive events…
- Cinema and theatre
- Health and Fitness
- Escape rooms
- …as well as technologically immersive activities
- VR Experiences
- VR Fitness
- Adults just want to play
- Trampoline parks and Ball pits
- Inflatables
- ‘Premiumisation’ across many sectors
- Tenpin Bowling
- Health and Fitness
- Music Festivals and Cinema
- Digital technology helping customers and operators
- Apps
- Chatbots
- Cashless technology
The Consumer – What You Need to Know
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- Brits love to dine out
- Gambling and exercising most frequently done
- Pub drinking and dining in decline
- Increase in health-related activities
- A third using discounts and vouchers more but also doing more
- Majority don’t book in advance
- New physical activities currently most popular
- 4DX cinema and immersive theatre most enticing
Leisure Activity Participation
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- Brits love to dine out
- Gambling and exercising most frequently done
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- Figure 17: Participation in leisure activities, September 2017
- Most common activities not always most frequently done
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- Figure 18: Participation in leisure activities, September 2017
- Pub drinking and dining in decline
- Increase in health-related activities
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- Figure 19: Leisure activity participation in the last 12 months, 2016 and 2017
- A third using discounts and vouchers more...
- …but also doing more leisure activities
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- Figure 20: Changes in leisure activity habits compared to last year, September 2017
Planning and Booking of Leisure Activities
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- Majority don’t book in advance
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- Figure 21: Advance booking of leisure activities, September 2017
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- Figure 22: Advance booking of selected leisure activities, September 2017
- Expected variation in advance bookings
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- Figure 23: Time of advance booking of selected leisure activities, September 2017
- Most parents plan activities for school holidays
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- Figure 24: Leisure activity planning behaviour, parents of under-18s, September 2017
Participation and Interest in New Leisure Activities
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- Physical activities currently most popular
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- Figure 25: Participation in new types of leisure activities, September 2017
- 4DX cinema and immersive theatre most enticing
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- Figure 26: Previous participation and interest in new types of leisure activities, September 2017
- Millennials on the hunt for new activities
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- Figure 27: Attitudes towards new leisure activities, September 2017
- Cost is a barrier to some
- Parents are a prime audience for new activities
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- Figure 28: Attitudes related to affordability and cost of leisure activities, parents versus non-parents, September 2017
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- Figure 29: Agreement with statement ‘I am actively seeking new leisure activities to try’, parents versus non-parents, September 2017
- Figure 30: Agreement with statement ‘I prefer to spend money trying new leisure activities rather than ones I have tried’, parents versus non-parents, September 2017
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
Appendix – Market Size and Forecast
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- Market Forecast
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- Figure 31: UK leisure industry*, value forecast scenarios, 2017-22
- Forecast methodology
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