What you need to know

The market for table and cookware is set to slow down over the next five years. Smaller kitchens, increasing numbers of older consumers who have lower purchasing rates than younger people, and more adults living with their parents are all likely to negatively impact on the market (see Market Drivers).

However, the rising number of homes and frequent use of table and cookware in the kitchen look to cushion some of these negative market factors. The challenge for retailers and brands is to look for new opportunities, for example, by getting children active in the kitchen or by convincing elderly consumers to buy more age-friendly products (see Consumer Attitudes towards Table/Cookware). Innovative products could also help to alleviate this trend – space saving and multi-purpose tableware and cookware could appeal to consumers short on space (see Consumer Preferences).

Consumers are shopping more online, with Amazon being one of the most popular retailers for tableware, and they are likely to capture a greater share in the future (see Retailers Used). But bricks-and-mortar retailers still take the majority of sales, particularly supermarkets, which have been expanding their ranges of table and cookware in recent years (see Competitive Strategies).

Products covered in this Report

This Report examines the UK retail market for table and cookware. Mintel’s definition includes products sold through brands’ own stores and other retail channels including:


  • Drinkware

  • Crockery

  • Oven-to-tableware

  • Table accessories

  • Cutlery


  • Saucepans, frying pans, stew pots and casserole dishes

  • Kitchen knives and utensils

  • Baking/oven tins

  • Ingredient preparation utensils

  • Other kitchen accessories

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