Table of Contents
Overview
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- What you need to know
- Areas covered in this report
Executive Summary
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- The market
- Consumer spending
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- Figure 1: Spain: annual % change in consumer spending, 2012-17
- Inflation
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- Figure 2: Spain: consumer prices of food and drink, annual % change, Jan 2016-Sept 2017
- Channels of distribution
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- Figure 3: Spain: estimated distribution of spending on food, drink and tobacco, 2016
- Sector size and forecast
- Leading players
- Key metrics
- Market shares
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- Figure 4: Spain: leading grocers’ shares of all food retailers’ sales, 2016
- Online
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- Figure 5: Spain: online sales by product category and type of retailer, 2016
- The consumer
- Who shops for groceries
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- Figure 6: Spain: who is responsible for grocery shopping, September 2017
- How they shop for groceries
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- Figure 7: Spain: how they shop for groceries, September 2017
- Where they shop for groceries
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- Figure 8: Spain: grocery retailers where the most money is spent, September 2017
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- Figure 9: Spain: other grocery retailers used in Spain, September 2017
- Factors to improve at grocery retailers
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- Figure 10: Spain: what consumers would like to see improved at the grocery retailer they spend most money with, based on any rank, September 2017
- What we think
Issues and Insights
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- How are retailers adapting to changing shopping habits?
- The facts
- The implications
- What are the opportunities for driving sales?
- The facts
- The implications
The Market – What You Need to Know
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- Spending on food and drink grows
- Inflation rises in 2017
- Grocers account for 75% of the total market
- Growth of food specialists outpacing grocers
- Sales at food retailers to reach €115.7 billion by 2022
Spending and Inflation
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- The economy in Spain
- Consumer spending on food and drink
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- Figure 11: Spain: consumer spending on food, drink and tobacco (incl. VAT), 2012-17
- Inflation
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- Figure 12: Spain: consumer prices of food and drink, annual % change, 2012-16
- Figure 13: Spain: consumer prices of food and drink, annual % change, Jan 2016-Sept 2017
Channels of Distribution
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- Grocers account for 75% of the total market
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- Figure 14: Spain: estimated distribution of spending on food, drink and tobacco, 2016
Sector Size and Forecast
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- Growth of food specialists outpacing grocers
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- Figure 15: Spain: food retailers, sales (excl. VAT), 2013-17
- Sales at food retailers to reach €115.7 billion by 2022
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- Figure 16: Spain: food retailers, forecast sales (excl. VAT), 2017-22
Leading Players – What You Need to Know
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- Mercadona leads the market
- Increase in convenience store formats
- Discounter Lidl grows market share
- Online grocery retailing is still underdeveloped
Leading Players
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- Mercadona grows revenue by 3.8%
- Increase in convenience store formats
- Discounters expand
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- Figure 17: Spain: leading grocers, sales (excl VAT), 2014-16
- Figure 18: Spain: leading grocers, outlets, 2014-16
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- Figure 19: Spain: leading grocers, sales per outlet, 2014-16
Market Shares
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- Figure 20: Spain: leading grocers’ shares of all food retailers’ sales, 2014-16
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Online
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- Online retailing in Spain
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- Figure 21: Spain: online sales by product category and type of retailer, 2016
- Shopping online for food
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- Figure 22: Spain: percentage of all individuals purchasing online in the past 12 months, 2012-16
- Figure 23: Spain: online purchasing, 2012-16
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- Figure 24: Europe: percentage of all individuals purchasing online in the past 12 months, 2016
- Leading players in online grocery retailing
- Amazon launches Amazon Pantry in Spain
The Consumer – What You Need to Know
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- Women do most of the grocery shopping
- Most shop in-store for food
- Mercadona remains the most popular
- Lidl increases in popularity
- Quality of fresh foods is main improvement wanted
- Demand for better loyalty schemes
Who Shops for Groceries
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- Figure 25: Spain: who is responsible for grocery shopping, September 2017
- Women do most of the grocery shopping
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- Figure 26: Spain: who is responsible for grocery shopping, by gender, September 2017
- Gender gap is greater among older people
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- Figure 27: Spain: consumers mainly/wholly responsible for grocery shopping, by gender and age group, September 2017
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How They Shop for Groceries
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- Most shop in-store for food
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- Figure 28: Spain: how they shop for groceries, September 2017
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- Figure 29: Spain: how they shop for groceries, September 2017
- Carrefour shoppers most likely to shop online
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- Figure 30: Spain: how they shop for groceries by main retailer shopped at, September 2017
Where They Shop for Groceries
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- Mercadona remains the most popular
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- Figure 31: Spain: grocery retailers where the most money is spent, September 2017
- Retailer by age and income
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- Figure 32: Spain: grocery retailers where the most money is spent, by average age and income, September 2017
- Lidl increases in popularity
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- Figure 33: Spain: grocery retailers used for top up shopping, September 2017
- Spaniards shop at few retailers for food
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- Figure 34: Spain: repertoire of grocery retailers used for top up shopping, September 2017
Factors to Improve at Grocery Retailers
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- Quality of fresh foods is main improvement wanted
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- Figure 35: Spain: factors that consumers would like to see improved at the grocery retailers they spend most money with, based on any rank, September 2017
- Demand for better loyalty schemes
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- Figure 36: Spain: factors ranked first that consumers would like to see improved at the grocery retailers they spend most money with, September 2017
- Demand for Carrefour to improve customer service
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- Figure 37: Spain: factors to improve at grocery retailers, relative importance compared to the average, Mercadona and Carrefour, September 2017
Appendix – Data sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
- INSTITUTO NACIONAL DE ESTADISTICA (INE) – Madrid
- EUROSTAT – Luxembourg
- Comisión Nacional de los Mercados y la Competencia
Aldi
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- What we think
- The key markets
- Germany
- UK
- US
- Australia
- Further expansion
- Company background
- Company performance
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- Figure 38: Aldi: estimated group sales performance, 2012-16
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- Figure 39: Aldi: number of outlets, 2012-16
- Retail offering
Auchan
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- What we think
- Single brand simplifies relationship with customers
- Selling off non-core businesses
- Stronger buying links with Système U but closer relationship ruled out
- An expanding presence in Eastern Europe
- What next?
- Company background
- Company performance
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- Figure 40: Auchan: group financial performance, 2012-16
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- Figure 41: Auchan: outlet data, 2012-16
- Retail offering
Carrefour
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- What we think
- A new boss, a new plan
- Core strength in food growing strongly
- Expanding convenience formats
- Online evolving
- Company background
- Company performance
- Group
- France
- Rest of Europe
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- Figure 42: Carrefour: group financial performance, 2012-16
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- Figure 43: Carrefour: outlet data, 2012-16
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- Figure 44: Carrefour (Europe): outlet numbers, 2013-16
- Figure 45: Carrefour: store numbers by country, 2015-16 (at December)
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- Figure 46: Carrefour: European hypermarket numbers (directly operated stores only), 2016
- Figure 47: Carrefour: European supermarket numbers (directly operated stores only, 2016
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- Figure 48: Carrefour: European c-store numbers (directly operated stores only), 2016
- Retail offering
Dia
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- What we think
- Store remodelling programme
- Greater focus on gourmet foods
- Focus on online
- Investment in international
- Company background
- Company performance
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- Figure 49: Dia: group financial performance, 2012-16
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- Figure 50: Dia: outlet data, 2012-16
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- Figure 51: Dia: store formats
- Retail offering
Mercadona
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- What we think
- Growing importance in the world of beauty
- Continuing to invest in its store network
- Focus on fresh products
- International expansion
- What next?
- Company background
- Company performance
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- Figure 52: Mercadona: group financial performance, excl. VAT, 2012-16
- Figure 53: Mercadona: outlet data, 2012-16
- Retail offering
Schwarz Group (Lidl)
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- What we think
- Lidl lands in the US
- Further expansion
- Lidl goes on the attack in Germany
- Further gains in the UK
- Embracing technology
- Lidl bets big on clothing
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- Figure 54: Esmara by Heidi Klum at Lidl UK, September 2017
- Online operations at early stages of development
- Company background
- Company performance
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- Figure 55: Schwarz Group: group sales performance, 2012/13-2016/17
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- Figure 56: Schwarz Group: outlet data, 2012/13-2016/17
- Retail offering
Spar International
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- What we think
- Capitalising on smaller, more frequent food shopping
- Modernisation of larger stores
- New health store concept to meet the demands of health-conscious consumers
- E-commerce solutions to make shopping as convenient as possible
- Food waste scheme prompts positive response
- Company background
- Company performance
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- Figure 57: Spar International: Western Europe and Central & Eastern Europe retail sales, by country, 2012-16
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- Figure 58: Spar International: Western Europe and Central & Eastern Europe outlets, 2012-16
- Figure 59: Spar International: Western Europe and Central & Eastern Europe retail sales area, 2012-16
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- Figure 60: Spar International: Western Europe and Central & Eastern Europe sales per sq m, by country, 2012-16
- Retail offering
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