Table of Contents
Overview
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- What you need to know
- Issues covered in the Report
Executive Summary
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- The market
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- Figure 1: Estimated speciality food sales, by value, NI and RoI, 2012-17
- Forecast
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- Figure 2: Indexed estimated speciality food sales, NI and RoI, 2012-22
- Market factors
- Awareness of artisan and local food grows
- Scepticism of food industry creates opportunities for artisan producers
- Food prices continue to rise in the UK/NI
- RoI consumers’ personal finances improve
- Companies, brands and innovations
- The consumer
- Butchers are the most visited speciality food store
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- Figure 3: Types of food specialists/artisan retailers visited in the last three months, NI and RoI, September 2017
- Freshness a high priority for artisan shoppers
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- Figure 4: Factors that are important to consumers when shopping for food and drink in specialist/artisan food stores, NI and RoI, September 2017
- Special occasions key for artisan food purchases
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- Figure 5: Agreement with statements relating to usage of artisan food, NI and RoI, September 2017
- Consumers discovering new products at artisan food shops
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- Figure 6: Agreement with statements relating to artisan food, NI and RoI, September 2017
- What we think
The Market – What You Need to Know
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- Artisan foods a growing market
- Irish consumers more aware of artisanal products
- Consumers expect to pay more for artisan food
- RoI consumers see personal finances improve
Market Size and Forecast
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- Sales of speciality foods to grow in 2017
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- Figure 7: Estimated speciality food sales, by value, IoI, NI and RoI, 2012-22
- Artisan food sales to continue growing through to 2022
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- Figure 8: Indexed estimated speciality food sales, NI and RoI, 2012-22
Market Drivers
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- Awareness of artisan grew between 2010 and 2016
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- Figure 9: Awareness of the terms 'artisan food' and 'local food', RoI, 2010 and 2016
- Local food and drink important post-Brexit
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- Figure 10: Agreement with statements relating to Brexit, NI and RoI, September 2017
- Farmers’ markets see strong growth
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- Figure 11: Number of farmers’ markets, RoI, 2006 and 2015
- Food fraud rises
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- Figure 12: Number of food fraud cases, EU and RoI, 2014-16
- UK food prices continue to rise…
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- Figure 13: Consumer price index vs food and non-alcoholic beverage prices, UK (including NI), January 2016-October 2017
- Figure 14: Exchange rates involving Sterling and the euro, January 2016-October 2017
- …but fall in RoI
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- Figure 15: Consumer price index vs food and non-alcoholic beverage prices, RoI, January 2016-October 2017
- RoI consumers spending more on groceries
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- Figure 16: Average amount that consumers spend each week for household groceries, NI and RoI, September 2017
- Irish consumers expect to pay more for speciality foods
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- Figure 17: Top three locations consumers expect to pay more for artisan food, RoI, May 2017
- RoI consumers confident, NI consumers pessimistic
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- Figure 18: How consumers think the general economic condition of the country will change over the next 12 months, NI and RoI, November 2017
- RoI consumers see personal finances improve
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- Figure 19: Financial health of Irish consumers, RoI, August 2016 and November 2017
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- Figure 20: Financial health of Irish consumers, NI, August 2016 and November 2017
Companies and Brands – What You Need to Know
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- St. George’s Market banks on Twilight success
- Avoca considering expansion plans due to strong performance last year
- Rising cost of butter – A potential threat to artisan bakers
- English Market in Cork looking for new tenants
Who’s Innovating?
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- Artisan NPD sees growth in UK and Ireland
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- Figure 21: Food and drink product launches making the artisan claim as a percentage of total new food and drink product launches, UK and Ireland, 2012-17
- Bakery driving artisan NPD
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- Figure 22: Food and drink product launches making the artisan claim, UK and Ireland, by category, 2017*
- Lack of preservatives and production methods key in differentiating artisan food
- Hot beverages tapping into artisanal trend
Competitive Strategies – Key Players
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- Abernethy Butter
- Key facts
- Product portfolio
- Recent developments
- Avoca
- Key facts
- Product portfolio
- Brand NPD
- Recent developments
- Finnebrogue Artisan
- Key facts
- Product portfolio
- Brand NPD
- Recent developments
- Gubbeen Farmhouse
- Key facts
- Product portfolio
- Keogh’s Crisps
- Key facts
- Product portfolio
- Brand NPD
- Recent developments
- K&G McAtamney
- Key facts
- Product portfolio
- McCarthy’s of Kanturk
- Key facts
- Product portfolio
- Sawers Ltd (NI only)
- Key facts
- Product portfolio
- Markets
- English Market in Cork
- Key facts
- Product portfolio
- Recent developments
- St George’s Market (NI only)
- Key facts
- Product portfolio
- Recent developments
- Skibbereen Farmers’ Markets
- Key facts
- Product portfolio
The Consumer – What You Need to Know
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- Butchers are the speciality retailer of choice
- Food safety important for Irish consumers
- Consumers visiting artisan retailers for special occasions
- Consumers want more artisan stores in their local area
The Consumer – Types of Artisan Specialists Used
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- Butchers the specialist food shop of choice
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- Figure 23: Types of food specialists/artisan retailers visited in the last three months, NI and RoI, September 2017
- Mature consumers most likely to visit a butcher shop
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- Figure 24: Consumers who have visited a butcher in the last three months, by age, NI and RoI, September 2017
- Health food shops favoured by RoI consumers
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- Figure 25: Consumers who have visited a health food shop in the last three months, by gender, NI and RoI, September 2017
- Affluent consumers visiting artisan bakeries
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- Figure 26: Consumers who have visited a bakery in the last three months, by social class, NI and RoI, September 2017
The Consumer – Important Factors When Shopping for Artisan Food
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- Fresh the most important factor for consumers
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- Figure 27: Factors that are important to consumers when shopping for food and drink in specialist/artisan food stores, NI and RoI, September 2017
- Older consumers looking for freshness in speciality food and drinks
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- Figure 28: Consumers who consider ‘fresh’ important when shopping for food and drink in specialist/artisan food stores, by age, NI and RoI, September 2017
- Food safety highly important
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- Figure 29: Consumers who consider ‘High food safety standards’ important when shopping for food and drink in specialist/artisan food stores, by gender, NI and RoI, September 2017
- Locally made and sourced important to older consumers
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- Figure 30: Consumers who consider ‘Made in NI/RoI’ important when shopping for food and drink in specialist/artisan food stores, by age, NI and RoI, September 2017
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- Figure 31: Consumers who consider ‘Ingredients sourced from my local area’ important when shopping for food and drink in specialist/artisan food stores, by age, NI and RoI, September 2017
The Consumer – How Consumers Use Artisan Food
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- Special occasions key for artisan retailers
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- Figure 32: Agreement with statements relating to usage of artisan food, NI and RoI, September 2017
- Affluent consumers shopping at artisan stores for special occasions
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- Figure 33: Agreement with the statement ‘I am more likely to shop in food specialists for special meal occasions (eg dinner party, Christmas)’, by social class, NI and RoI, September 2017
- Rural consumers not wasting artisan food
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- Figure 34: Agreement with the statement ‘I am less likely to allow food bought from artisan stores to go to waste’, by location, NI and RoI, September 2017
- Older consumers enjoy interacting with artisan retailers
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- Figure 35: Agreement with the statement ‘I enjoy asking staff in food specialists for details on food products (eg source, production technique)’, by age, NI and RoI, September 2017
The Consumer – Attitudes towards Artisan Food
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- Artisan food shops a good place to discover new products
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- Figure 36: Agreement with statements relating to artisan food, NI and RoI, September 2017
- Discovery drawing Irish consumers to artisan stores
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- Figure 37: Agreement with the statement ‘Specialist retailers are a good place to discover new products’, by gender, NI and RoI, September 2017
- Eating in artisan stores appeals to parents of young children
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- Figure 38: Agreement with the statement ‘I would like to see more food specialists/artisan retailers where it is possible to sit in and eat’, by presence of children in the household, NI and RoI, September 2017
- Early Gen-Xers want more artisan foods in supermarkets
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- Figure 39: Agreement with the statement ‘I would like to see more artisan foods available in supermarkets’, by age and social class, NI and RoI, September 2017
Appendix – Data Sources, Abbreviations and Supporting Information
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- Data sources
- Market size rationale
- Generational cohort definitions
- Abbreviations
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