Brazil’s yogurt market, which performed well in 2013 and 2014, has been affected by the economic recession and high production costs of recent years, especially in 2016 when market volume dropped dramatically (-10.7%). The category was expected to start recovering in 2017 as the economy and milk production costs gradually stabilized. According to Mintel, despite continuing to fall over the coming years, the category should show signs of improvement with at least smaller declines.

In the past two years brands have invested in new products focused on specific consumption occasions, such as breakfast and afternoon snack. The category still needs to mature and consolidate its position among Brazilian consumers however and become less dependent on prices and competing with other categories, such as snacks, desserts, and culinary ingredients, for example.

The yogurt category is segmented as follows: yogurt drinks (sold in small bottles) and spooned yogurts (sold in small cups) – plain or flavored. It excludes frozen yogurt, kefir, quark, fromage frais, and yogurts with complex bacterial content. Market value and volume are based on retail sales, including direct sales to consumers.

For consumer research was included the non-dairy yogurt.