Nearly all consumers shop mass merchandisers and growth is expected to continue, but loyalty is generally low among mass shoppers, even among some of those who shop the channel the most frequently. As pressure increases from competition outside the channel, mass merchandisers need to address evolving consumer expectations in order to stay relevant. Retailers should leverage their private label brands and continue to offer convenient and flexible shopping options both online and off-line to stay relevant and foster more loyalty among shoppers.

This Report focuses on mass merchandisers, including major players in the US market, as well as a detailed exploration of consumers’ attitudes, usage, and shopping behaviors in this category.

For the purposes of this Report, Mintel has defined a mass merchandiser as a large retail store offering a wide range of product categories, often at discounted prices, including but not limited to appliances, clothing and accessories, shoes, furniture, office equipment, household products, health, beauty and personal care products, electronics, music and entertainment, sporting goods, and food. These stores have central customer checkout areas, generally in the front of the store, and may have additional cash registers located in one or more individual departments.

This Report will focus on key national players in the market including Walmart, Target, Kmart, and will also address other regional players such as Meijer.

This Report builds on the analysis presented in Mintel’s Mass Merchandisers – US, March 2015.