Table of Contents
Executive Summary
-
- The issues
- Specialty products struggle in skincare
-
- Figure 1: Percentage change in skincare sales, by segment, 2017 (est)
- Increase in beauty retailers provide more options, may overwhelm consumers
-
- Figure 2: Retailers shopped, repertoire analysis, by age, September 2017
- Threat of color cosmetics looms over category
-
- Figure 3: Skincare benefits in facial make-up, May 2017
- The opportunities
- Consumers willing to pay more for products with added value
-
- Figure 4: Interest in packaging innovation and influence on spend, September 2017
- Familiar ingredients appeal to a range of buyers
-
- Figure 5: Unique ingredients, by all and 35-54 age group, September 2017
- Convenient formats an opportunity to reach older consumers
-
- Figure 6: Usage and interest in select skincare formats, September 2017
- What it means
The Market – What You Need to Know
-
- Staple products growing, multi-benefit overshadows specialty skincare
- Color cosmetics and vitamins tout skincare claims
- Multicultural and aging population show steady growth
Market Breakdown
-
- Most spending in facial skincare, facial cleansers see highest growth
-
- Figure 7: Share of sales in skincare market, by segment, 2017 (est)
-
- Figure 8: Percentage change in skincare sales, by segment, 2017 (est)
- Multi-benefit skincare impacts specialized products
Market Perspective
-
- Skincare blends with color cosmetics
-
- Figure 9: Skincare benefits in facial make-up, May 2017
- Beauty from within trend still influential
- In-store shopping still on top, online shopping expected to rise
-
- Figure 10: Method of shopping, May 2017
-
- Figure 11: Frequency of buying items online, May 2017
Market Factors
-
- Growth in aging population
-
- Figure 12: Female population by age, 2012-22
- Multicultural consumers invested in routines
-
- Figure 13: Population by race and Hispanic origin, 2012-22
- Consumer confidence remains largely unchanged
-
- Figure 14: Consumer Sentiment Index, Jan 2012-Sep 2017
Key Players – What You Need to Know
-
- Food-to-face, K-beauty trends still active
- New skincare aims to stop the effects of pollution and waste
What’s In?
-
- Food-to-face isn’t expiring anytime soon
-
- Figure 15: Attitudes toward natural skincare, February 2017
- Active beauty sets the pace
-
- Figure 16: Share of formats and textures in skincare with on-the-go claim, 2016-17*
- Unique, K-Beauty formats motivate US brands
-
- Figure 17: Usage and interest in select skincare formats, September 2017
What’s Next?
-
- Water from within
- Waste not, want not
- It’s lights off for HEVL
-
- Figure 18: Year over year growth of skincare product launches making an anti-blue light or hevl claim, 2013-17*
The Consumer – What You Need to Know
-
- Mass merchandisers, online offer convenience and selection
- Peer reviews and online research are important
- Familiar ingredients appeal to wide audience
- Korean beauty, convenience still driving category innovation
- Eco-ethical, simple claims important to women
- Consumers are willing to spend more for added value
Retailers Shopped
-
- Women rely on convenience when choosing retailers
- Online retailers continue to pose a threat to brick and mortar
- Department stores attract niche audience despite overall struggles
-
- Figure 19: Retailers shopped, September 2017
- Younger women shop multiple outlets
- Mature consumers are persuaded by accessibility
-
- Figure 20: Select retailers shopped, by age, September 2017
- Hispanics visit variety of retailers
-
- Figure 21: Retailers shopped, by Hispanic origin, September 2017
Resources for Learning About Skincare
-
- Personal experience from friends or online most influential
-
- Figure 22: Resources for learning about skincare, September 2017
- Younger generations rely on internet and family, older rely on packaging
-
- Figure 23: Select resources for learning about skincare, by age, September 2017
- Black, Hispanic women research online
-
- Figure 24: Select resources for learning about skincare, by race and Hispanic origin, September 2017
Interest in Ingredients
-
- Natural, food-inspired ingredients easy to digest
-
- Figure 25: Unique ingredients, September 2017
- Younger women eager to try the unknown, older stick to familiar
-
- Figure 26: Unique ingredients, by age, September 2017
- Natural positioning relevant for Black consumers
-
- Figure 27: Unique ingredients, by race and Hispanic origin, September 2017
Usage and Interest in Skincare Formats
-
- Korean beauty drives interest in new formats
-
- Figure 28: Year over year growth of cushion compact launches, US, 2012-17*
- Travel-friendly formats pique consumer interest
-
- Figure 29: Usage and interest in skincare formats, September 2017
- Women aged 35-54 place value on convenience
-
- Figure 30: Any interest (net) in skincare formats, by age, September 2017
- Blacks, Hispanics look for familiar, convenient formats
-
- Figure 31: Any interest (net) in skincare formats, by race and Hispanic origin, September 2017
Packaging Features
-
- Eco-ethical, simple claims resonate with consumers
-
- Figure 32: Packaging features, by rank, September 2017
- Younger consumers more aware of sustainable, charitable products
-
- Figure 33: Packaging features, any rank (net), by age, September 2017
- Niche group of Black and Hispanic consumers interested in packaging
-
- Figure 34: Packaging features, any rank (net), by race and Hispanic origin, September 2017
Interest in Packaging Innovations
-
- Consumers pay more for added value, not problem solvers
-
- Figure 35: Interest in packaging innovation and willingness to spend, September 2017
- Unique packaging speaks to younger consumers
-
- Figure 36: Any interest (net) in packaging innovation, by age, September 2017
- Hispanic consumers drawn to quality packaging
-
- Figure 37: Any interest (net) in packaging innovation, by Hispanic origin, September 2017
Appendix – Data Sources and Abbreviations
-
- Consumer survey data
- Abbreviations and terms
- Abbreviations
Back to top