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Black Consumers and Non-Alcoholic Beverages - US - December 2017
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Black Consumers and Non-Alcoholic Beverages - US - December 2017
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
The Black Population by the Numbers
Market Size
Market Breakdown
Market Factors

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Black Consumers and Non-Alcoholic Beverages - US - December 2017
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Black Consumers’ Beverage Purchase Change
Attitudes toward Non-alcoholic Beverage Consumption
Non-alcoholic Beverage Purchase Influencers
Non-alcoholic Beverage Association by Occasion
Non-alcoholic Beverages Purchase Barriers
Perceptions of Non-alcoholic Beverages

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Black Consumers and Non-Alcoholic Beverages - US - December 2017
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Happening with Carbonated Beverages
What’s Happening with Bottled Water
What’s Happening with Juice
What’s Happening with Tea
What’s Happening with Coffee
What’s Struggling?
What’s Next?

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Black Consumers and Non-Alcoholic Beverages - US - December 2017
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – The Consumer
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What you need to know

Black consumers are estimated to spend $10.9 billion dollars on non-alcoholic beverages in 2017, a 2.3% increase vs 2016. Carbonated beverages rank first in sales among Black households, even while these consumers switch to healthier as well as naturally sweet beverages to quench their thirst and please their palate. Black consumers like to see a wide breadth of new and innovative beverages where they usually shop, and are willing to try them, if they are familiar with the brand and product flavors. Black consumers are a prime prospect to showcase natural flavors and sweeteners that taste just as good, but are healthier options for them and their families to drink.

Definition

This Report examines Black consumers’ consumption of non-alcoholic beverages as well as their attitudes and behavior within the category. Mintel’s definition of non-alcoholic beverages includes the following drink types:

  • carbonated soft drinks (CSDs)

  • juice and juice drinks (including drink mixes)

  • bottled water

  • tea

  • coffee

  • smoothies

  • sports drinks

  • nutritional drinks

  • energy drinks

Expenditure estimates are based on Information Resources, Inc. InfoScan® Reviews; US Census Bureau, Economic Census; BevNet; United States Department of Agriculture (USDA) Economic Research Service; US Bureau of Labor Statistics; Convenience Store Decisions; Progressive Grocer’s Consumer Expenditure Study; CSP Magazine, “Category Management Handbook”; SPINS/Mintel.

This Report builds on the analysis presented in Mintel’s Black Consumers and Non-Alcoholic Beverages – US, April 2012. Readers may also be interested in Hispanics and Non-Alcoholic Beverages – US, November 2017 and other relevant Reports in Mintel’s Drink library.

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