Table of Contents
Overview
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- What you need to know
- Products covered in this Report
- Bottled water
- Fruit juices, fruit drinks and smoothies
- Cordials and squashes
- Carbonated drinks
Executive Summary
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- The market
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- Figure 1: Estimated value sales for all soft drinks, IoI, NI and RoI, 2012-17
- Forecast
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- Figure 2: Indexed estimated value sales for all soft drinks, NI and RoI, 2012-22
- Market factors
- Obesity a major health issue in Ireland
- Sugar taxes being introduced in 2018
- Soft drink prices increasing in UK/NI, declining in RoI
- Increasing visitor numbers an opportunity for on-trade soft drink sales
- Companies and Innovations
- The consumer
- Bottled water usage driven by health trend
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- Figure 3: Types of non-carbonated drinks that consumers have drunk in the last month, NI and RoI, September 2017
- Colas most used type of carbonate
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- Figure 4: Types of carbonated drinks that consumers have drunk in the last month, NI and RoI, September 2017
- 2017 sees consumers cut back on sugary drinks
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- Figure 5: Consumer soft drink behaviours, NI and RoI, September 2017
- Appetite for bottle return soft drinks scheme
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- Figure 6: Agreement with statements relating to soft drinks, NI and RoI, September 2017
The Market – What You Need to Know
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- Soft drinks sales to grow in 2017
- Sugar tax to be introduced in UK/NI and RoI
- Weight issues continue to affect Irish consumers
- Increased visitors an opportunity for soft drinks brands
Market Size and Forecast
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- Value sales continue to grow in 2017
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- Figure 7: Estimated value sales for all soft drinks, IoI, NI and RoI, 2012-22
- On-trade sees slight drop in 2017
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- Figure 8: Estimated value sales for all on-trade soft drinks, IoI, NI and RoI, 2012-22
- Off-trade sees strong growth between 2016 and 2017
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- Figure 9: Estimated value sales for all off-trade soft drinks, IoI, NI and RoI, 2012-22
Market Segmentation
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- Inflation in NI and improved out-of-home activity increase carbonated sales
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- Figure 10: Total value sales of carbonated drinks market, IoI, NI and RoI, 2012-22
- Figure 11: On-trade vs. off-trade value sales of carbonated drinks, NI and RoI, 2012-17
- Growth continues to be sluggish in the juice sector
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- Figure 12: Total value sales of juice drinks market, IoI, NI and RoI, 2012-22
- Water value continues to grow due to health trend
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- Figure 13: Estimated value sales of non-carbonated bottled water sector, IoI, NI and RoI, 2012-22
- Concentrate sector continues to decline
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- Figure 14: Estimated value sales of concentrate sector (including cordials and squash), IoI, NI and RoI, 2012-22
- Sports and energy drinks sales continue to grow in 2017
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- Figure 15: Estimated value sales of sports and energy drinks, IoI, NI and RoI, 2012-22
Market Drivers
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- April 2018 to see new sugar levy introduced simultaneously in UK and RoI
- Companies already taking steps to reduce sugar
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- Figure 16: Number of carbonated soft drink launches claiming to have L/N/R sugar, UK and Ireland, 2012-17
- Figure 17: Number of carbonated soft drink launches claiming to have L/N/R sugar, by company, UK and Ireland, 2012-17*
- Sugar tax set to see consumers cut back
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- Figure 18: How consumers would change their drinking habits for fizzy drinks if a 24p/30c tax was introduced, NI and RoI, September 2017
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- Figure 19: Ingredients in food and drink products consumers are concerned about, NI and RoI, June 2017
- Soft drink prices declining in RoI, increasing in the UK/NI
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- Figure 20: Consumer price indices for minerals/ spring water, soft drinks and fruit & vegetable juices, 2012 January-September 2017
- Figure 21: Consumer price indices for soft drinks, January 2015-September 2017
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- Figure 22: Historical exchange rates, UK Sterling (£) compared to euro (€) and US Dollar ($), 2012-17
- Obesity remains a growing challenge for the industry
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- Figure 23: Obesity levels in adults aged 16+, NI, 2010/11-2015/16
- Figure 24: Obesity levels in children aged 2-15, NI, 2012/13-2015/16
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- Figure 25: Body mass index, by gender, RoI, 2015
- Figure 26: Percentage of under-5s classed as overweight or obese, EU, 2015
- Boost in tourism helping soft drink sales
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- Figure 27: Tourist performance of NI, January-June 2017
- Figure 28: Trips to RoI, by area of origin, January-September 2014-17
Companies and Brands – What You Need to Know
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- SHS Group expands with purchase of Standard Brands
- Coca-Cola packaging targets more sustainability
- PepsiCo targeting growth through healthy drinks and snacks
Who’s Innovating?
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- Strong level of soft drink launch activity in 2016-17
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- Figure 29: Top launches of soft drinks, UK and Ireland, 2011-17*
- Juice the most commonly launched soft drink since 2012, ahead of carbonated drinks
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- Figure 30: Top claims by new soft drinks products launched, UK and Ireland 2012-17*
- Ethical or environmentally friendly packaging claims see compound increase from 2016 to 2017
- Many new products launched combine the top four claims
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- Figure 31: Top claims made by new carbonated soft drinks products launched, 2012-17*, UK and Ireland
- Major brands already prepared for next year by developing new recipes to cut sugar
- Rising number of soft drinks claiming added functionality
Company Profiles
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- AG Barr
- Key facts
- Product portfolio
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- Figure 32: AG Barr carbonated, still, water and fruit juice-based soft drinks products, 2017
- Brand NPD
- Recent developments
- Britvic Ireland
- Key facts
- Product portfolio
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- Figure 33: Britvic carbonated, still, water and fruit juice-based soft drinks products, 2017
- Brand NPD
- Recent developments
- SHS Group
- Key facts
- Product portfolio
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- Figure 34: Bottlegreen and Shloer brand soft drinks products, 2017
- Brand NPD
- Recent developments
- Coca-Cola
- Key facts
- Product portfolio
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- Figure 35: Coca-Cola carbonated, still, mixers and fruit juice-based soft drinks products, 2017
- Brand NPD
- Recent developments
- Danone
- Key facts
- Product portfolio
- Brand NPD
- Recent developments
- Del Monte
- Key facts
- Product portfolio
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- Figure 36: Del Monte fruit juice and fruit juice-based soft drink products, 2017
- Brand NPD
- PepsiCo
- Key facts
- Product Portfolio
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- Figure 37: PepsiCo carbonated, still and fruit juice products, 2017
- Brand NPD
- Recent developments
- Princes Group Ltd.
- Key facts
- Product portfolio
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- Figure 38: Princes and Jucee pure fruit juice, fruit juice blends, fruit juice blends and cordials soft drinks products, 2017
- Brand NPD
- Lucozade Ribena Suntory
- Key facts
- Product portfolio
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- Figure 39: Lucozade Ribena Suntory carbonated, still and fruit juice-based soft drinks products, 2017
- Brand NPD
- Recent developments
- Red Bull
- Key facts
- Product portfolio
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- Figure 40: Red Bull energy drink products, 2017
- Brand NPD
The Consumer – What You Need to Know
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- Bottled water the non-carbonated beverage of choice
- Cola the most popular carbonated soft drink
- Consumers avoiding sugary soft drinks
- Bottle return scheme interests Irish consumers
Usage of Non-carbonated Beverages
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- Bottled water most popular non-carbonate
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- Figure 41: Types of non-carbonated drinks that consumers have drunk in the last month, NI and RoI, September 2017
- Water usage stronger among women and 16-24-year-olds
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- Figure 42: Consumers who have drunk bottled water in the last month, by gender and age, NI and RoI, September 2017
- NI consumers stronger users of squash and cordial
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- Figure 43: Consumers who have drunk squash and cordial at home in the last month, NI and RoI, September 2017
- Over a third have used 100% pure juice
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- Figure 44: Consumers who have drunk 100% fruit juice at home in the last month, by presence of children, NI and RoI, September 2017
Usage of Carbonated Beverages
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- Standard colas maintain top spot in 2017
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- Figure 45: Types of carbonated drinks that consumers have drunk in the last month, NI and RoI, September 2017
- Millennials and men chief users of standard cola
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- Figure 46: Consumers who have drunk standard colas at home in the last month, by gender and age, NI and RoI, September 2017
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- Figure 47: Actual and projected population (%) for RoI and NI, by age, 2011 and 2026
- Diet colas appeal more to Irish women
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- Figure 48: Consumers who have drunk standard colas vs diet colas at home in the last month, by gender, NI and RoI, September 2017
- NI consumers stronger users of carbonated energy drinks
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- Figure 49: Consumers who have drunk carbonated energy drinks in the last month, by age, NI and RoI, September 2017
Soft Drink Behaviours
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- Over half of consumers avoiding sugary drinks
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- Figure 50: Consumer soft drink behaviours, NI and RoI, September 2017
- Mature consumers more inclined to avoid sugary drinks
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- Figure 51: Agreement with the statement ‘I am more likely to avoid sugary carbonated drinks compared to 12 months ago’, by age, NI and RoI, September 2017
- Tap water seeing increased usage
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- Figure 52: Agreement with the statement ‘I am drinking more tap water compared to 12 months ago’, by social class group, NI and RoI, September 2017
- One in three interested in high-protein soft drinks
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- Figure 53: Agreement with the statement ‘I would be interested in trying soft drinks that contain a higher level of protein’, by gender, NI and RoI, September 2017
- Figure 37: Perceived benefits of eating or drinking high-protein food and drinks, NI and RoI, February 2017
Attitudes towards Soft Drinks
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- Bottle return scheme appeals to four in five consumers
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- Figure 54: Agreement with statements relating to soft drinks, NI and RoI, September 2017
- Bottle return scheme more popular among women
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- Figure 55: Agreement with the statement “I would like to see a money-back bottle return scheme of soft drink bottles introduced to help reduce packaging waste”, by gender, NI and RoI, September 2017
- Three quarters of consumers want manufacturers to take steps to reduce sugar…
- …but taste is more important than low sugar
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- Figure 56: Agreement with the statement “Taste is more important than low sugar content when buying soft drinks”, NI and RoI, September 2017
Appendix – Data Sources, Abbreviations and Supporting Information
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- Consumer research
- Data sources
- Market size rationale
- Abbreviations
Appendix – The Market
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- Market segmentation tables
- Bottled water
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- Figure 57: Estimated value of bottled water sector, on-trade, IoI, NI and RoI, 2012-22
- Figure 58: Estimated value of bottled water sector, off-trade, IoI, NI and RoI, 2012-22
- Juice
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- Figure 59: Estimated value of juice sector, on-trade, IoI, NI and RoI, 2012-22
- Figure 60: Estimated value of juice sector, off-trade, IoI, NI and RoI, 2012-22
- Concentrate
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- Figure 61: Estimated value of concentrate sector (inc cordials and squash), on-trade, IoI, NI and RoI, 2012-22
- Figure 62: Estimated value of concentrate sector (inc cordials and squash), off-trade, IoI, NI and RoI, 2012-22
- Carbonated beverages
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- Figure 63: Value sales of carbonated drinks market – on-trade, IoI, NI and RoI, 2012-22
- Figure 64: Value sales of carbonated drinks market – off-trade, IoI, NI and RoI, 2012-22
- Energy drinks
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- Figure 65: Estimated value sales of sports and energy drinks, IoI, NI and RoI, 2012-22
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