Table of Contents
Overview
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- What you need to know
Executive Summary
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- The market
- Government looking to tackle obesity problem
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- Figure 1: Trends in body mass index (BMI), England, 1995-2015
- Evidence of moderation in drinking alcohol
- Campaigns raising awareness of issue of mental health
- ‘This Girl Can’ campaign helps to get females more active
- Ageing population increases pressure on NHS budgets
- Income squeeze could impact on healthy lifestyles
- The consumer
- Half of people think they are healthy for their age
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- Figure 2: State of people’s health, 2014-17
- One in 12 take a strict approach to being healthy
- Only a fifth getting 5-a-day every day
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- Figure 3: Frequency of health-related behaviours, August 2017
- Only a third of people relax every day
- Abstention and moderation in drinking alcohol
- Young people the most anxious or stressed
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- Figure 4: How people deal with feeling anxious or stressed, August 2017
- Sleep, diet and exercise most important for staying healthy
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- Figure 5: Habits seen as important for staying healthy, August 2017
- Strong interest in apps with healthy eating ideas
- Fifth of people track their number of steps
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- Figure 6: Measuring/tracking electronically and interest in measuring/tracking electronically aspects of health and lifestyles, August 2017
- What we think
Issues and Insights
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- Room for more help from brands to encourage healthy eating habits
- The facts
- The implications
- Role for technology and benchmarking in increasing daily exercise
- The facts
- The implications
- Untapped space for brands to help people with anxiety and stress
- The facts
- The implications
The Market – What You Need to Know
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- Obesity levels still increasing
- Government looking to tackle obesity problem
- Evidence of moderation in drinking alcohol
- Campaigns raising awareness of mental health
- ‘This Girl Can’ campaign helps to get females more active
- Ageing population increases pressure on NHS budgets
- Income squeeze could impact on healthy lifestyles
- Social media having a big influence
- Wearable technology helping with health and fitness
Market Drivers
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- Health and weight management drive healthy food habits
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- Figure 7: Reasons for eating healthily, November 2016
- Obesity levels still increasing
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- Figure 8: Trends in body mass index (BMI), England, 1995-2015
- Government looks to tackle obesity problem
- Soft Drinks Industry Levy details announced
- Government outlines its plan to tackle childhood obesity
- New Change4Life app targets parents’ health concerns
- PHE’s ‘One You’ campaign
- Evidence of moderation in drinking alcohol
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- Figure 9: Limiting or reducing the amount of alcohol drunk in the last 12 months, November 2016
- Campaigns raising awareness of mental health issues
- Theresa May pledges to champion mental health
- Celebrities go public about mental health
- Businesses look to offer solutions
- ‘This Girl Can’ campaign helps to get females more active
- Ageing population increases pressure on NHS budgets
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- Figure 10: Trends in age structure of the UK population, 2012-22
- Income squeeze could impact on healthy lifestyles
- Social media and technology having big influence
The Consumer – What You Need to Know
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- Half of people think they are healthy for their age
- One in 12 take a strict approach to being healthy
- Only a fifth getting 5-a-day every day
- Only a third of people relax every day
- Abstention and moderation in drinking alcohol
- Young people the most anxious or stressed
- Sleep, diet and exercise deemed most important for staying healthy
- Strong demand for food catering for healthy diets
- Strong interest in apps with healthy eating ideas
- Fifth of people track their number of steps
State of Nation’s Health
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- Half of people think they are healthy for their age
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- Figure 11: State of people’s health, 2014-17
- Age-specific benchmarking gives people something to work on
- “Biological age” harnessed by BBC and Fitness First
- Higher-income households see themselves in best health
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- Figure 12: State of people’s health, by age and gender, August 2017
Amount of Effort People Put into Staying Healthy
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- One in 12 take a strict approach to staying healthy
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- Figure 13: Amount of effort people put into staying healthy, 2015-17
- For most people staying healthy takes effort
- Over-65s put the most effort into leading a healthy lifestyle
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- Figure 14: Amount of effort people put into staying healthy, by gender and age, August 2017
- Emphasis on health but also enjoyment
Frequency of Health-Related Behaviours
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- Only a fifth of people getting 5-a-day every day
- Industry steps up efforts to boost veg intake
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- Figure 15: Frequency of health-related behaviours, August 2017
- Majority of people never keep track of calories
- Apps offer convenient calorie counting
- Only a third of people relax every day
- Relaxation embraced as a selling point from tea to tech
- Evidence of abstention and moderation in drinking alcohol
- Mental stimulation in short supply for many
- Opportunities for employers and brain games to embrace mental stimulation
Dealing with Anxiety or Stress
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- Young people the most anxious or stressed
- Listening to music most common means to deal with stress
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- Figure 16: How people deal with feeling anxious or stressed, August 2017
- Going for a walk another popular way of dealing with stress
- A third of people eat comfort food when stressed
- Exercise a boost to physical and mental health
Habits Seen as Important for Staying Healthy
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- Sleep, diet and exercise seen as most important for staying healthy
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- Figure 17: Habits seen as important for staying healthy, August 2017
- Middle-aged get the least sleep
- Strong demand for foods catering for healthy diets
- Keeping well hydrated also seen as important
Usage of and Interest in Using Mobile/Tablet Apps
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- Strong interest in apps with healthy eating ideas
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- Figure 18: Usage and interest in using mobile/tablet apps for healthy recipes, healthy meal swaps and help with anxiety/stress management and mindfulness/meditation techniques, August 2017
- Strong interest in apps to help manage and relieve stress
- Under-35s, mums and affluent households show most interest in anti-stress apps
Interest in Electronic Measuring or Tracking Aspects of Health and Lifestyles
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- A fifth of people track their number of steps
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- Figure 19: Measuring/tracking electronically and interest in measuring/tracking electronically aspects of health and lifestyles, August 2017
- Strong interest in tracking key health statistics and sleep
- Interest in tracking a number of aspects of health and lifestyles
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- Figure 20: Number of aspects of health and lifestyles people are interested in measuring or tracking electronically, August 2017
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
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