Table of Contents
Executive Summary
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- The market
- The holiday market could be impacted by uncertainty
- Companies and brands
- On-the-go claims focus on colour cosmetics
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- Figure 1: New product development in on-the-go beauty products, by category, January 2014-September 2017
- The consumer
- The UK is a popular holiday destination
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- Figure 2: Holiday locations in the last 12 months, August 2017
- Beach holidays are most popular
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- Figure 3: Holiday types taken in the last 12 months, August 2017
- Women have more holiday beauty priorities
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- Figure 4: Holiday beauty and personal care essentials, by gender, August 2017
- Majority of vacationers do not buy holiday beauty products
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- Figure 5: Purchase of holiday beauty and personal care products, August 2017
- Those who do buy are prepared ahead of their holiday
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- Figure 6: Purchase occasions for holiday beauty and personal care products, August 2017
- Supermarkets are the most popular destination
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- Figure 7: Places of purchase of holiday beauty and personal care products, by gender, August 2017
- Moisturising is important, even on holidays
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- Figure 8: Beauty routines before, during and after holidays, August 2017
- Travel-sized products are overpriced
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- Figure 9: Attitudes towards holiday beauty products, August 2017
- What we think
Issues and Insights
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- Holiday beauty; what’s the point?
- The facts
- The implications
- Beauty routines are considered time-consuming
- The facts
- The implications
The Market – What You Need to Know
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- Decline in the population of 20-34s
- Brexit could impact the holiday sector
- 2017 sees airline uncertainty
- Gender fluidity could encourage the market
Market Drivers
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- Fewer young people
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- Figure 10: Trends in the age structure of the UK population, 2012-22
- Brexit could encourage savvy behaviours
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- Figure 11: Changes in household finances, January 2015-May 2017
- Airline uncertainty could impact the market
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- Figure 12: Future holiday plans, November 2016
- Appearance is important
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- Figure 13: Attitudes towards appearance, December 2016
- Gender fluidity continues to be important
Companies and Brands – What You Need to Know
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- On-the-go claims focus on colour cosmetics
- Skincare declines in focus
- Opportunities for travel-friendly hair colour
- NPD in long-lasting and sweat-proof make-up
Launch Activity and Innovation
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- Colour cosmetics sees the most NPD
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- Figure 14: New product development in on-the-go beauty products, by category, January 2014-September 2017
- Skincare declines in focus
- Rise of multi-use products
- Travel-friendly hair colour
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- Figure 15: Travel-friendly hair colour launches, January-September 2017
- Refillable products
- Long-lasting and sweat-proof make-up
- Targeting products by destination
- Promoting sleep
The Consumer – What You Need to Know
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- The UK is a popular holiday destination
- Beach and city breaks are the most popular holiday types
- Basic hygiene products are essential when away
- Most people do not buy holiday beauty products
- Haircuts and hair colouring are priorities before going away
- Beauty is not a priority on holiday
Holiday Types
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- UK is a popular destination
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- Figure 16: Holiday locations in the last 12 months, August 2017
- Beach holidays are most popular
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- Figure 17: Holiday types taken in the last 12 months, August 2017
Holiday Essentials
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- Bath/shower products are must-haves
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- Figure 18: Holiday beauty and personal care essentials, by gender, August 2017
- Women have more beauty priorities
Purchase of Holiday Beauty Products
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- Most people do not buy products for holidays
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- Figure 19: Purchase of holiday beauty and personal care products, August 2017
- Dads are more prepared than Mums
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- Figure 20: Purchase of holiday beauty and personal care products, by parents of under-16s, August 2017
- Those who prepare buy ahead
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- Figure 21: Purchase occasions for holiday beauty and personal care products, August 2017
- Convenience drives supermarkets
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- Figure 22: Places of purchase of holiday beauty and personal care products, by gender, August 2017
Holiday Beauty Routines
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- Time-consuming activities are conducted before holidays
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- Figure 23: Beauty routines before, during and after holidays, August 2017
- Moisturising is important
- Tanning is important to young people
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- Figure 24: Tanning routines before and during holidays, by age, August 2017
- Teeth whitening is popular
Attitudes towards Holiday Beauty Products
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- Travel-sized products are overpriced
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- Figure 25: Attitudes towards holiday beauty products, August 2017
- The environmental angle
- Holiday photos are important to young people
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- Figure 26: Attitudes towards holiday appearance and beauty routines, by age, August 2017
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
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