What you need to know
NPD (New Product Development) in the holiday beauty sector focuses on convenience, with travel-sized products and on-the-go claims. However, only 45% of people who have taken a holiday in the last 12 months have purchased beauty/grooming products specifically to use on holiday, suggesting that consumers do not see the need for holiday-specific beauty products.
63% of people who have taken a holiday in the last 12 months agree that travelling can impact the appearance of hair and skin, suggesting that NPD offering a wider range of benefits could encourage purchase in the sector.
Products covered in this Report
For the purposes of this Report, Mintel has used the following definitions:
This Report investigates people’s attitudes towards their beauty routines before and during holidays. Throughout this Report references to ‘beauty products’ refer to the following categories:
Facial skincare
Haircare
Hand and body products, including skincare, body wash and soap
Colour cosmetics
Hair colourants
Suncare.
