Table of Contents
Overview
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- What you need to know
- Definition
Executive Summary
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- The market
- Pest control products and services market experiences steady growth
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- Figure 1: Total US sales and fan chart forecast of pest control products and services, at current prices, 2012-22
- The issues
- Chemical concerns relevant among young adults, parents
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- Figure 2: Chemical and safety concerns, any agree, by age, parental status, September 2017
- Protecting family, fast-acting highest on long list of priorities
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- Figure 3: Top three label communication priorities, September 2017
- The opportunities
- Climate change benefits market
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- Figure 4: Average summer temperatures, contiguous US, June – August, 2012-16
- Natural products more attractive among younger adults, parents
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- Figure 5: Select attitudes regarding pest control and natural products, any agree, among adults aged 18-44 and parents, September 2017
- Focus on safety, ingredients on packaging
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- Figure 6: Attitudes toward safety and performance of pest control products, label communication priorities, September 2017
- What it means
The Market – What You Need to Know
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- Category growth continues upward trajectory
- Pest control services growth outpace products
- Growing pest populations, expansion of home outdoors benefit market
- Warmer weather trends point to future market growth
Market Size and Forecast
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- Solid growth rates expected to continue
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- Figure 7: Total US sales and fan chart forecast of pest control products and services, at current prices, 2012-22
- Figure 8: Total US retail sales and forecast of pest control products and services, at current prices, 2012-22
Market Breakdown
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- Pest control services remain foundation for the category
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- Figure 9: Share of pest control products and services sales, by segment, 2017
- Pest control services see stronger gains
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- Figure 10: Sales of pest control products and services, by segment, at current prices, 2012-17
- Figure 11: Total US retail sales of pest control products, by type, at current prices, 2012-17
Market Perspective
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- Travel patterns changing due to heightened virus-borne concerns
- Booming tick population impacts many markets, including pets
- Expansion of home to outdoors heightens importance of products
- Pest control benefits from other seasonal categories
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- Figure 12: Share of seasonal spending, by category, 2017 (est.)
Market Factors
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- Climate change driving pest population, benefiting market
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- Figure 13: Average summer temperatures, contiguous US, June – August, 2012-16
- Housing market shifts: decline in homeownership
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- Figure 14: Homeownership rate, by age of householder, 2006-16
- Steady disposable household income may benefit pest control services
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- Figure 15: DPI change from previous period, January 2007-August 2017
Key Players – What You Need to Know
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- SCJ, Spectrum control market
- Private label sees growth, Off! and Raid benefit from familiarity
- Multipurpose products experience downturn in sales
- Natural products, technology could accelerate growth
Manufacturer Sales of Pest Control and Repellents
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- Top two competitors market extensive brand portfolios
- Sales of pest control and repellents by company
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- Figure 16: MULO sales of pest control and repellents, by leading companies, rolling 52-weeks 2016 and 2017
What’s Working?
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- Private label reaches cost-driven shoppers
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- Figure 17: MULO sales of private label pest control and repellents, rolling 52-weeks 2016 and 2017
- Figure 18: Share of pest control product launches, by brand type, 2012-17*
- Off!, Raid dominate brand usage
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- Figure 19: Insect repellent brand usage, January 2016 – March 2017
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- Figure 20: Insecticide brand usage, January 2016 – March 2017
- Hot Shot gains across nearly all segments
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- Figure 21: MULO sales of Hot Shot pest control and repellents, 2016 and 2017
What’s Struggling?
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- Off! Clip-On devices challenged to hang on
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- Figure 22: MULO sales of Off! Clip-on pest control device, 2013-17
- Multipurpose products continue to slide
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- Figure 23: Total US sales of multipurpose pest control products, 2012-17 (est.)
- Figure 24: Attitudes toward specialized vs multi-insect pest control products, September 2017
What’s Next?
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- Fewer or natural ingredients appease conflicted consumers
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- Figure 25: Share of pest control product and personal insect treatment/repellent launch claims globally, 2013-17*
- Controlled application, clear and smart packaging
- Greater opportunities to utilize technology in category
The Consumer – What You Need to Know
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- High incidence of pests, particularly in southern regions
- Products used more often to eradicate pests
- Safe for family, fast-acting most important pieces of label information
- Majority find importance in a pest-free home
- Lasting protection outweighs speed
- Safety more important among younger adults, parents
- Familiar brand trumps cost
Incidence of Pest Issues
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- Ants, mosquitos most common pests
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- Figure 26: Incidence of pest issues, September 2017
- Parents encounter wider variety of pests
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- Figure 27: Incidence of pest issues, by parental status, September 2017
- Pest issues prevalent in Southern regions, vary by living location
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- Figure 28: Incidence of select pest issues, by region, living location, September 2017
Pest Control Product and Service Use
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- Higher incidence of pest control products than services
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- Figure 29: Any use of insect repellents and insecticides, January 2012 – March 2017
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- Figure 30: Pest control product and service use, September 2017
- Pest control services used for significant pest issues
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- Figure 31: Pest control product and service use, by incidence of pest issues, September 2017
- Pest control products supplement services
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- Figure 32: Pest control services, by pest control products use, September 2017
- Younger adults, parents most engaged in market
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- Figure 33: Pest control product and service use, by age, parental status, September 2017
Label Communication Priorities
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- Safety and fast-acting highest on list of priorities
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- Figure 34: Label communication priorities, September 2017
- Safety, speed, and ingredients reach broadest audience
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- Figure 35: TURF Analysis – Labeling communication priorities, September 2017
- TURF Methodology
- Label communication pieces vary by product
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- Figure 36: Label communication priorities, by pest control product use, September 2017
- Young adults ingredient-focused, clear labeling appeals to those 55+
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- Figure 37: Label communication priorities, by age, parental status, September 2017
Pest Control Approach
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- Pest-free home is a top priority for most…
- …yet chemicals are a significant concern
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- Figure 38: Pest control approach, September 2017
- Natural pest products resonate well with young adults, parents
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- Figure 39: Natural pest control approach, any agree, by age, parental status, September 2017
Attitudes toward Pest Control Products - Speed vs. Lasting Protection
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- Continued protection is key for most
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- Figure 40: Attitudes toward pest control product speed vs. long lasting protection, September 2017
- 25-44s, parents key groups for timesaving claims
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- Figure 41: Attitudes toward pest control products – speed vs long lasting protection, by age, parental status, September 2017
Attitudes toward Pest Control Products - Safety vs. Performance
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- Significant portion prioritize safety over performance
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- Figure 42: Attitudes toward pest control product safety vs. performance, September 2017
- Safety prioritized for younger adults, parents
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- Figure 43: Attitudes toward pest control product safety vs performance, by age, parental status, September 2017
Attitudes toward Pest Control Products - Cost vs. Brand
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- Brand trumps cost
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- Figure 44: Attitudes toward pest control product - Cost vs. brand, September 2017
- Youngest and oldest adults slightly more price-driven
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- Figure 45: Attitudes toward pest control products – Brand vs. cost, by age, parental status, September 2017
Appendix – Data Sources and Abbreviations
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- Data sources
- Sales data
- Fan chart forecast
- Consumer survey data
- Abbreviations and terms
- Abbreviations
Appendix – The Market
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- Figure 46: Total US retail sales and forecast of pest control products and services, at inflation-adjusted prices, 2012-22
- Figure 47: Total US retail sales and forecast of pest control products and services, by segment, at current prices, 2012-22
- Figure 48: Total US retail sales of pest control products and services, by segment, at current prices, 2015 and 2017
- Figure 49: Total US retail sales and forecast of pest control services, at current prices, 2012-22
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- Figure 50: Total US retail sales and forecast of pest control products, at current prices, 2012-22
- Figure 51: Total US retail sales of pest control products, by type, at current prices, 2012-17
- Figure 52: Total US retail sales of pest control products, by channel, at current prices, 2012-2017
- Figure 53: Total US retail sales of pest control products, by channel, at current prices, 2015 and 2017
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Appendix – Key Players
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- Figure 54: MULO sales of outdoor pest control products, by leading companies and brands, rolling 52 weeks 2016 and 2017
- Figure 55: MULO sales of pest control devices, by leading companies and brands, rolling 52 weeks 2016 and 2017
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- Figure 56: MULO sales of indoor pest control products, by leading companies and brands, rolling 52 weeks 2016 and 2017
- Figure 57: MULO sales of mutlipurpose pest control products, by leading companies and brands, rolling 52 weeks 2016 and 2017
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Appendix – The Consumer
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- Figure 58: Repertoire of pest control product use, September 2017
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- Figure 59: Insecticide formats used, January 2016 – March 2017
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