Table of Contents
Overview
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- What you need to know
- Definition
Executive Summary
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- Challenges
- Brazilians feel the negative impact of traffic congestions
- Stress is a relevant problem among consumers
- Opportunities
- Brazilians are doing more DIY activities at home
- Young Brazilians are replacing meals for snacks
- Consumers are looking for online help
- What we think
The Market – What You Need to Know
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- The Brazilian economy
- Expansion of cycle lanes in Brazil
Market Drivers
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- The Brazilian economy
- Inflation is dropping
- Unemployment rate is falling
- Government maintains cuts in the interest rate
- Large cities concentrate half of Brazil’s population
- Traffic improves in the largest city of the country
- Expansion of cycle lanes in Brazil
Key Players – What You Need to Know
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- O Boticário innovates in customer service
- Official WhatsApp accounts for companies
Marketing Campaigns and Actions
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- Trident helps pedestrians relax
- O Boticário inaugurates store with personalized service
- WhatsApp launches official accounts for companies
- ShopFacil.com works with voice recognition
- Ambev delivers drinks in up to one hour
The Consumer – What You Need to Know
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- Brazilians are doing more DIY activities
- Young Brazilians are replacing meals for snacks
- Time for personal care is scarce
- Brazilians are looking for online help
Attitudes toward Current Lifestyle
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- Brazilians are doing more DIY activities
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- Figure 1: Attitudes toward current lifestyle, September 2017
- Young women are experiencing stress more
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- Figure 2: Attitudes toward current lifestyle, by age and gender, September 2017
- AB consumers feel more the negative impact of traffic
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- Figure 3: Attitudes toward current lifestyle, by socio-economic group, September 2017
Convenience in Food/Drinks
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- Brazilians want food that reduces stress
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- Figure 4: Convenience in food/drink, September 2017
- Young consumers are replacing meals for snacks
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- Figure 5: Convenience in food/drinks, by age, September 2017
- Brazilians aged 55+ want lighter meals
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- Figure 6: Convenience in food/drinks, by age, September 2017
Convenience in Beauty and Personal Care
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- Brazilians do not have time to take care of their appearance
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- Figure 7: Convenience in beauty and personal care, September 2017
- Brazilian women also want to save money
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- Figure 8: Convenience in beauty and personal care, by gender, September 2017
- AB consumers demonstrate interest in multifunction products
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- Figure 9: Convenience in beauty and personal care, by socioeconomic group, September 2017
Solutions for a Busy Lifestyle
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- Brazilians are looking for online help
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- Figure 10: Solutions for a busy lifestyle, September 2017
- Consumers can benefit from online conversation
- Using apps to organize life
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- Figure 11: Solutions for a busy lifestyle, September 2017
Appendix - Abbreviations
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- Abbreviations
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