"After years of decline, the ice cream market should grow again in 2018, so brands need to be prepared to meet consumers’ demands, which have changed. In order to do so, brands can invest in unique textures and flavors that add value to products and help improve customer loyalty, as well as healthy options for consumers concerned about their health. Furthermore, it is also important to offer more affordable products ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Type of Ice Cream Purchased
Venue of Ice Cream Purchase
Reasons for Purchase
Purchase Drivers
Ice Cream Statements
Ice Cream Consumption Changes
Consumption and Interest in Innovation
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Market Share
Marketing Campaigns and Actions
Who’s Innovating?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Abbreviations
Appendix – Market Size and Forecast
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Nonessential categories tend to take longer to recover from a recession
