Canadian Lifestyles: Redefining the Mainstream - Canada - April 2018
Canadian Lifestyles: Redefining the Mainstream - Canada - April 2018

“Not only are consumers currently feeling better about their financial situations this year, the majority of Canadians also feel that their financial goals are attainable. Even though there isn’t necessarily a Canadian version of the ‘American Dream’, there is a sense of optimism that exists amongst consumers. Optimism is also reflected on a societal level with Canadians being proud and diversity being embraced – so much so that it is ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary
Canada Today – The People
Canada Today – The Economy

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Expenditure Overview
Category Review – In-home Food
Category Review – Alcoholic Beverages (at Home and On-premise)
Category Review – Non-alcoholic Beverages (at Home)
Category Review – Leisure Spending Categories
Category Review – Health and Wellness Categories
Category Review – Technology and Communications
Category Review – Transportation
Category Review – Personal Finance
Category Review – Housing

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Perceived Financial Health and Discretionary Spending
Financial Goals and Attaining the “Canadian Dream”
What Does It Mean to be Canadian?
Deep Dive: Experiences vs Things

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Market