"The household surface cleaning market is characterized by slow growth and low innovation, but there is reason for optimism. Brands are beginning to trial new formulas and formats that will enhance convenience, health, safety and the consumer experience. The market needs to adapt to changing consumer lifestyles, where there is a strong desire to save time and reduce the health impact of cleaning the house. Improved brand transparency and recent ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Surface Cleaner Usage and Frequency
Purchase Locations
Purchase Influencers
Cleaners and Surface Types
Purchase Behaviors
Attitudes toward Surface Cleaning Products
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Company and Brand Sales of Household Surface Cleaners
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Key Players
31st May 2019
“While the health-halo has begun to infiltrate popular drug stores, natural grocery and online retailers, consumers still prioritize convenience at point-of-purchase when shopping for everyday needs. Adults are increasingly interested in topical claims, such as eco-friendly, natural, clean, and organic, prioritizing products that are environmental and safe for the home ... |
Category growth remains slow
