"The highly saturated shaving and hair removal products market is estimated to reach $3.5 billion in total 2018 retail sales, declining by 3.9% from 2017. Although usage of razors is nearly universal, the value-driven nature of the category, shifting expectations of shaving and hair removal, and increased competition from online retailers and subscription services continue to challenge the category."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Usage of Razors
Usage of Shaving and Hair Removal Products
Retailers Shopped
Shopping Behaviors
Attitudes toward Shaving and Hair Removal Products
Attitudes and Behaviors toward Shaving and Hair Removal
Interest in Shaving and Hair Removal Innovations
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Company and Brand Sales of Shaving and Hair Removal Products
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Key Players
26th April 2019
“Driven by long established societal expectations, women face different standards than men in many aspects of personal care. What female consumers may not realize is that brands are capitalizing on frequent personal care, clothing, and retail purchases by inflating prices of products and services marketed to women: a system known ...
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Shaving and hair removal market continues to decline
