"The body care and deodorant industry continues to see slow yet steady sales growth in 2018, with future trends projected to remain comparable. Deodorant brands that focus on scent, natural ingredients, and practical claims such as staining or white marks will continue to see success. Body care brands that pique consumer interest with secondary benefits such as dermatologist-recommended or derriere care will continue to drive engagement."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Body Care Routines
Body Care Purchase Influencers
Attitudes toward Body Care
APDO Routines
APDO Purchase Influencers
Attitudes toward APDO
Interest in Formats
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Company and Brand Sales of Body Care and Deodorant
What’s Happening?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Key Players
3rd December 2018
“A newly launched specialty body care brand includes feminine lubricant in its lineup, seeking to destigmatize intimate beauty and place the conversation front and center.” 
9th October 2018
“The leading reason consumers use body care products is to moisturize dry skin. Rinse-off body masks that use a combination of gentle chemical exfoliants and soothing oils are a way for consumers with sensitive skin to exfoliate without worrying about exacerbating the condition.”
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Sales of deodorant and body care remain on a slow trajectory
