"The home décor market is expected to grow, thanks to healthy market factors and a genuine interest in decor, supported by the housing market and a retailer emphasis on the category. Although many consumers seem to enjoy shopping for décor, not always requiring a specific reason to shop, they’re changing where they choose to fulfill such purchases. Instead of traditional décor retailers, many are turning online and to value-oriented ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Items Purchased
Retailers Shopped
Influence and Inspiration
Style
Reasons for Buying Home Decor
Attitudes toward Home Décor Shopping
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – The Consumer
25th March 2019
“Today’s culture has largely adopted a rental or sharing attitude for many aspects of life including work, transportation, homes or clothing. It’s just a matter of time before consumers can rent anything which begs the question: when and for what will consumers value ownership over access in the future?” 
26th November 2018
“Consumers continue to have a need and interest in the home décor category, with diversified living situations leading to diverse needs and preferred ways of shopping. Many are choosing to shop the category outside the channel, prompted by value and convenience. Traditional furnishings retailers need to embrace their role as ... |
Home furnishings retailers are not the most shopped for décor
