"While consumers strive to live healthier lifestyles, strong engagement in the category suggests that there is still room for indulgence. Yet, the ice cream and frozen novelties category attained modest dollar sales growth from 2016-17 while unit volume slowed, indicating that increased consumption frequency is critical to growing the category. A challenge to the category is the abundance of sweets that can satisfy indulgent cravings yet can offer more portability ...
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Frozen Treat Purchase
Frozen Treat Behaviors
Emotional Connection to Frozen Treats
Frozen Treat Attributes
Frozen Treat Attitudes
Frozen Treat Innovation
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Company and Brand Sales of Ice Cream and Frozen Novelties
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Key Players
10th October 2018
“Guilt can get in the way of consuming indulgent or sweet products like frozen treats. While frozen treats that offer reduced sugar, fat, or calories are not exactly a novelty, brands using alternative natural ingredients to deliver these features coupled with protein claims are inspiring trial, demonstrating that consumers continue ...
|
Modest dollar sales growth amid declining volume sales
