Alcoholic Beverage Drinking Occasions - US - March 2018
Alcoholic Beverage Drinking Occasions - US - March 2018

"Dollar sales of alcohol (on- and off-premise) reached $234 billion in 2017, a 3.5% gain over 2016. Overall sales increased by 20% from 2012-17 due to a supportive economic climate, product innovation – including flavor and format advancements – and a focus on premiumization, all which have encouraged trial. While continued growth is forecast through 2022, a slower pace will be seen. Consumers continue to prefer the ease and personal nature ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Alcoholic Beverage Consumption
Consumption Location
Reasons for Drinking at Home
Consumption Occasions
Alcohol Types Associated with Various Occasions
Alcohol Behaviors
Technology and Drinking at Home
Hosting a Party/Social Gathering

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Working?
What’s Next?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market