Seasonal menu items are associated with a positive, treat-based sentiment, which makes them a key focus for foodservice operators. However, with retail maintaining an edge when it comes to seasonal purchases across a variety of categories, foodservice operators need to understand the preferences and demographics of seasonal consumers, while also understanding the emotional undertones that drive their purchases.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
A Deeper Look: The Seasonal Consumer
Seasonal Preferences of Coffee/Tea Consumers
Retail versus Foodservice
Reasons for Purchasing Seasonal Dishes
Seasonal Marketing
Seasonal Flavor Beverage Preferences and Associations
Seasonal Attitudes
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Trends – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Rival IQ
Appendix – Infegy Methodology
Appendix – CHAID Analysis
27th September 2018
“Seasonal fall LTOs are of special interest to consumers and apples are adaptable for a range of indulgent to healthy menu items making them appealing to QSRs.”
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Retail maintains an edge for seasonal purchases
