This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Analyst Comment – Discounting – Not as easy as it looks
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Richard comments to the national and trade press on retail and consumer issues,advises clients,writes retail reports, presents webinars and maintains the retail databases. Richard joined Mintel in 1999 and previously headed the Retail team, overseeing the content and strategy of the retail reports. Before joining Mintel, he worked as a City analyst and as a journalist. He has a BSc in Maths and an MSc in Management Science.
Analyst Comment - Discounting - not as easy as it looks
