DIY Retailing - Europe - May 2018
DIY Retailing - Europe - May 2018

“There has been a marked contrast in recent strategy between the two leaders in European DIY. On the one hand there is an approach typified by ADEO (whose main business is Leroy Merlin) with a very customer-focussed, service-led strategy. On the other we have seen a cost-led strategy at Kingfisher with the aim of bringing similar sorts of chains together in terms of systems and product offer. To some extent ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary – Europe – The Market
Executive Summary – Europe – The Consumer
Executive Summary – Europe – Innovation and Launch Activity
France
Germany
Italy
Spain
UK

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

ADEO
Bauhaus
Bricomarché/Brico Cash/Bricorama
Bunnings (Homebase)
Hagebau Retail
Hornbach Baumarkt
Kingfisher Group
Mr. Bricolage Group
OBI
toom Baumarkt/B1 Discount/Gartenliebe
Travis Perkins Retail