Electrical Goods Retailing - Germany - February 2018
Electrical Goods Retailing - Germany - February 2018

“Consumer spending on electrical goods continued to weaken in 2017 as higher inflation in other product categories led consumers to spend more elsewhere. Online is now the channel of choice for Germans shopping for electricals, with 70% of electrical goods shoppers buying via any device in the past year and 58% shopping from an online-only retailer.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary
Issues and Insights
The Market – What You Need to Know

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Consumer Spending
Product Market Breakdown
Sector Size and Forecast
Inflation
Channels of Distribution

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
What They Buy
How They Shop – Online and In-store
Where They Shop
Attitudes to Buying Electrical/Electronic Products
Other Consumer Research

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands – What You Need to Know
Leading Players
Market Shares
Online
Amazon.com Inc
AO World Plc
Apple Retail UK
Ceconomy (MediaMarkt/Saturn)
Conrad Electronic
E-Square
Euronics International
Expert Europe

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Data sources, abbreviations and supporting information