“Price comparison websites dominate the insurance market, but are less prevalent in other areas of financial services. More needs to be done to improve the search journey for products like current accounts and credit cards, such as by offering better filtering tools and capturing consumer preferences.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Environment
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Product Research
Purchase Activity
Frustrations Using Price Comparison Websites
Data Sharing with Price Comparison Websites
Important Factors When Sharing Data
Attitudes towards Price Comparison Websites
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Brand Research
Launch Activity and Innovation
Advertising and Marketing Activity
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
29th November 2019
“Consumers will always appreciate a discount, and PCWs securing them on their behalf clearly improves outcomes. However, relationships between aggregators and insurers complicate the product research process and can even undermine trust.” 
17th May 2019
“Insurers are responding to regulatory intervention and media attention on the so-called loyalty penalty. Saga’s shift in strategy follows Aviva in taking the focus away from annual renewal to a more long-term value-based proposition, one in which price comparison sites are more a research channel than a purchase one.”
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