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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
"The childrenswear sector is faring well due partly to a growing population of children in the older age groups (10-14-years-old) and a growing interest in fashion-led clothing for children and teens. However, while clothing specialists and supermarkets are flourishing in the childrenswear space, specialist childrenswear retailers are struggling. The large specialist chains must offer more in order to compete and truly stand out."
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Drivers: Population
Market Drivers: The Economy
Market Drivers: Lifestyles
ConsumerConsumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Buyer – What You Need to Know
Childrenswear Purchased
Retailers used for Childrenswear
Reasons Shopped
Factors to Encourage Store Visits
Behaviour towards Childrenswear
Attitudes towards Childrenswear
The Young Consumer – What You Need to Know
Parent Behaviour towards Older Childrenswear
Who Children Shop With
Why Children Choose Clothing
Favourite Retailers for Teens
Clothes Shopping Behaviour of Teens
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Channels to Market
Space Allocation Summary
Retail Product Mix
Competitive Strategies
Launch Activity and Innovation
Advertising and Marketing Activity
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
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