"The rise of online sellers in the bathroom market has been rapid, with several companies reaching a substantial size. Their emphasis on price is a key factor in drawing customers away from retailers with shops, but there is more to it than this. Consumer expectations of shopping are changing and people expect to be able to get what they want on the internet and like to buy online. Conventional retailers ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Channels to Market
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Revamping the Bathroom
Priorities when Revamping the Bathroom
What is Included in Bathroom Projects?
Online or In-store Shopping?
Retailers Used for Bathrooms
Factors Influencing Choice of Retailer
Interest in Bathroom Technology
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Companies and Brands – Suppliers
Companies and Brands – Retailers
Competitive Strategies
Launch Activity and Innovation
Advertising and Marketing Activity
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
26th June 2019
"A string of high profile bathroom specialist collapses in recent months has put the sector in the spotlight. As with other home improvement businesses sales have been affected by weak consumer confidence and the slowdown in the housing market, but the sector is also struggling to come to grips with ... 
24th September 2018
“The world’s first dry wash spray offers convenience and ethical benefits to consumers. However, its premise means it is an additional product rather than a replacement one. Finding consumers who wish to spend more on the category may be a tough task, but targeting travellers or those frequently on the ...
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Will disruption in the DIY market play into the hands of independents? 
