“Traditional experts such as in-store counter staff, make-up artists and dermatologists are the most trusted sources of information in BPC, suggesting that brands can do more to reassert the position of traditional experts. Social media influencers remain important, particularly to young women, however BPC shoppers are showing scepticism towards them suggesting that brands need to work harder to showcase genuine blogger/brand relationships.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Drivers
Innovation and Promotion
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Sources of BPC Information
Trusted Sources of BPC Advice
Attitudes towards Beauty Bloggers/Vloggers
Use of Social Media for BPC Reasons
Reasons for Following a Brand/Celebrity/Blogger
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
17th September 2019
“The first-ever London Beauty Week was designed to celebrate Covent Garden as a go-to shopping district for beauty fans. However, as consumer-facing events continue to gain traction in a number of parallel sectors there is an opportunity to make it a bigger event to celebrate all that is great about ... 
23rd April 2019
“Feelunique.com’s new personal shopping service will bring the kind of beauty advice and guidance that was once the preserve of in-store shopping to online. It taps into an underlying demand for more expertise, but there remain opportunities to take this kind of service further by tapping into some of ...
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How influential are influencers?
