Brand Overview: Finance - UK - July 2018
Brand Overview: Finance - UK - July 2018

“There is a substantial difference between perception and reality within the financial services sector. Users of brands tend to be happy with their bank, for example, but seem unconvinced about the merits of those they have not used. In insurance markets, the financial incentive to switch is enough to get around this, however within banking consumers appear perfectly content to keep the status quo.”

more
Report Price:
£2195.00
|
$2963.91
|
€2470.25
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Brand Leaders – What You Need to Know
Brand Usage
Trust in Financial Services Brands
Satisfaction and Recommendation
Brand Preference
Brand Differentiation
Brand Reputation – What You Need to Know
Ethical Brands
Ethical Activity
Customer Service
Prestige and Premium Brands
Competency and Reliability
The Financial Services Brandscape – What You Need to Know
My Brand vs Your Brands
The Difference between Financial Services Categories
Established Banks vs Challenger Banks
Loyalty in Financial Services
Customers and Switching
The Impact of Technology in Financial Services
Negativity in the Loan Category
Advertising and Marketing Activity

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Brands Used