“Animal welfare attracts strong consumer interest. Recent negative publicity around the dairy industry adds further urgency for high-welfare dairy systems to tangibly demonstrate their credentials to consumers. High-welfare products will also need a prominent positioning in-store to disrupt most people’s habitual approach to buying milk.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Usage of Milk, Dairy Drinks and Cream
How Much Consumers are Prepared to Pay for Milk
Awareness and Usage of Added-Value Milks
Behaviours Relating to Milk, Dairy Drinks and Cream
Attitudes towards Milk, Dairy Drinks and Cream
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
20th September 2018
“Milk’s status as a household staple should support sales amid the looming price rises. However, supermarkets will need to demonstrate that the higher prices are feeding through to farmers in order to maintain consumer goodwill.” 
19th June 2018
“Several factors will have impeded Asda’s fortified milk range, including limited advertising, lack of prominence in-store, and consumer suspicions around products seen as overly processed.”
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Focus on iodine should help to boost milk’s health image
