Brand Overview: Food - UK - March 2018
Brand Overview: Food - UK - March 2018

“Expectations of brands and the categories they are in key to consumer perceptions. Breakfast cereals are a clear example of this. Health standards set by certain brands impact upon the way in which other brands that do not match up are viewed. Conversely, brands in treat categories largely avoid being seen as amongst the unhealthiest: people don’t expect them to be healthy, and so seem to judge them less ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Food Brand Leaders – What You Need to Know
Brand Usage
Brand Trust and Quality
Brand Value
Brand Satisfaction and Recommendation
Brand Preference and Differentiation
Food Brand Personality Traits – What You Need to Know
Brands Considered Worth Paying More For
Innovative Food Brands
Authenticity and Tradition
Food Brands and Taste
Natural Food Brands
Health and Wellbeing in Food – What You Need to Know
Healthiness in Context
Brands Considered Healthy
Brands Considered Unhealthy
Brand Activity on Health
Food Brand Ethics – What You Need to Know
Food Brands Considered Ethical
Brands Considered Unethical
Brand Activity on Ethics
Promotional Activity – What You Need to Know
Adspend in the Food Sector

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Brands Covered