“The advancement of technology in the BPC sector means that brands are under more pressure to help consumers test, design and buy products on their own terms. Soon, the prospect of buying an off-the-shelf, one-size-fits-all product may become unpalatable to the most heavily engaged consumers, while even mainstream shoppers will start to expect a greater degree of customisation.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
BPC Brand Leaders – What You Need To Know
BPC Brand Usage
BPC Brand Trust and Quality
BPC Brand Value and Price
BPC Brand Focus on Health and Wellbeing
BPC Brand Satisfaction and Recommendation
BPC Brand Preference and Differentiation
Social Responsibility in BPC – What You Need To Know
Gender in BPC
Ethnicity in BPC
Ethics and The Environment in BPC
Empowerment in BPC
Brand Personalities – What You Need to Know
Heritage in BPC
Exclusivity in BPC
Brand Interaction in BPC
Brands as Experts/Teachers
Brand Promotion – What You Need to Know
Adspend in BPC
Sponsorship
Collaboration
Celebrity Endorsement and Brand Ambassadors
Retail Initiatives
Brand Development – What You Need to Know
Acquisitions and Mergers
Cross-Category Inspiration in BPC
Technology in BPC
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Brands Covered
31st October 2018
“Rituals is the latest brand to step into the smart air care space. While there are still doubts over the need for connected home technology among many, Rituals’ background in spas and the potential for consumers to take its experience out of the spa and into the home could help ... 
31st July 2018
“Male grooming brand Bulldog has announced its latest ethical innovation; a refillable shower gel solution. While the idea is admirable, the low-tech solution will need to offer more functionality in order to penetrate the mass market.”
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