Table of Contents
Overview
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- What you need to know
- Products covered in this Report
Executive Summary
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- The market
- Slow growth anticipated
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- Figure 1: Best- and worst-case forecast for online consumer expenditure on beauty products, 2012-22
- A trusted source
- Companies leapfrog consumer needs
- Companies and brands
- Virtual retail companions
- Branded conversation
- Humans at the heart of it all
- The consumer
- Bricks and mortar build trust
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- Figure 2: Online beauty retailers purchased from in the last 12 months, July 2017
- Hands-on experience
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- Figure 3: Reasons for buying a new beauty product online, July 2017
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- Figure 4: Reasons for choosing an online retailer to purchase from, July 2017
- Honest opinion
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- Figure 5: Beauty activities done online in the last 3 months, July 2017
- Apps for simple needs
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- Figure 6: Factors that would encourage smartphone/tablet owners to use a beauty app, July 2017
- Happy to help
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- Figure 7: Attitudes towards beauty online, July 2017
- What we think
Issues and Insights
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- Lack of trust in influencers
- The facts
- The implications
- Overinvesting in technology
- The facts
- The implications
The Market – What You Need to Know
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- Slow growth anticipated
- A trusted source
- Companies leapfrog consumer needs
Market Size and Forecast
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- Consumers spend with caution
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- Figure 8: Market size and forecast of online consumer expenditure on beauty products, 2012-22
- Companies prepare for the future
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- Figure 9: Best- and worst-case forecast for online consumer expenditure on beauty products, 2012-22
- Forecast methodology
Channels to Market
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- Credibility and range lead to growth
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- Figure 10: Retailer shares of online sales of BPC products, 2015-17
- Retailers as influencers
Market Drivers
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- Going mobile
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- Figure 11: Devices teens and tweens use, March 2017
- Visuals drive social media usage
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- Figure 12: Frequency of social and media network usage, March 2017
- Advances in augmented reality and machine learning
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- Figure 13: ROAR app, June 2017
- Disposable income suffers
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- Figure 14: Changes in household finances, January 2015-May 2017
Companies and Brands – What You Need to Know
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- Virtual retail companions
- Branded conversation
- Humans at the heart of it all
Communication and Innovation
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- Smartphone and tablet apps
- Custom creations
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- Figure 15: bareMinerals Made-2-fit app and foundation, July 2017
- AR functionality
- Social media
- Influencers
- Online conversation
- Further online activity
- Investing in functionality
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- Figure 16: Snatch app, November 2016
- Protecting brand values
The Consumer – What You Need to Know
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- Bricks and mortar build trust
- Hands-on experience
- Honest opinion
- Apps for simple needs
- Happy to help
Online Beauty Retail
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- Trust remains rooted in offline presence
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- Figure 17: Online beauty retailers purchased from in the last 12 months, July 2017
- Shopping around
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- Figure 18: Number of online beauty channels purchased from in the last 12 months, July 2017
- Younger Millennials still rely on in-store experience
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- Figure 19: Online beauty retailers purchased from in the last 12 months amongst online shoppers, October 2015 and July 2017
Factors in Choice
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- Listening to the crowd
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- Figure 20: Reasons for buying a new beauty product online, July 2017
- Reputation is everything
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- Figure 21: Reasons for choosing an online retailer to purchase from, July 2017
- Risking it all
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- Figure 22: Reasons for choosing an online retailer to purchase from, by reasons for buying a new beauty product online, July 2017
Beauty Activities Online
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- The search for information
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- Figure 23: Beauty activities done online in the last 3 months, July 2017
- Virtual versus reality
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- Figure 24: Beauty activities done online in the last 3 months, by age, July 2017
- A lack of silver surfers
Encouraging the Use of Beauty Apps
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- On the download
- Engagement comes at a price
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- Figure 25: Factors that would encourage smartphone/tablet owners to use a beauty app, July 2017
- Especially for you
Attitudes towards Beauty Online
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- Star power shows signs of dimming
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- Figure 26: Attitudes towards beauty online, July 2017
- Retail therapy for older Millennials
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- Figure 27: Attitudes towards beauty online (any agree), by age, July 2017
Buying Beauty Online
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- Buying online is frustrating
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- Figure 28: Frustration/confusion images related to buying BPC products online, July 2017
- Improving the user experience
- Online shopping can be liberating and relaxing
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- Figure 29: Liberating and relaxing images related to buying BPC products online, July 2017
- Convenience and time-saving
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- Figure 30: Convenience and time-saving images related to buying BPC products online, July 2017
- Money, money, money
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- Figure 31: Money image related to buying BPC products online, July 2017
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
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- Figure 32: Image bank for beauty online collage exercise, July 2017
- Forecast methodology
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