Table of Contents
Overview
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- What you need to know
- Definition
Executive Summary
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- The issues
- Slowing adoption for wearables
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- Figure 1: Ownership of wearable technology, June 2016 vs June 2017
- Softening interest in televisions
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- Figure 2: Intent to purchase televisions, February 2016 vs June 2017
- Product pricing at launch and early adopter budgets often misaligned
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- Figure 3: Interest* in smart ear buds and smart glasses, by household income, June 2017
- The opportunities
- Voice interface a hit
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- Figure 4: Ownership of new tech hardware, January vs June 2017
- Streaming products carry momentum, potential
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- Figure 5: Ownership of smart TVs and streaming media players, January 2014 vs June 2017
- Substantial case for continuing smartphone upgrades
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- Figure 6: Smartphone and tablet ownership, April 2015 vs April 2017
- What it means
The Market – What You Need to Know
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- Median income bright spot
Market Factors
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- Population of young adults
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- Figure 7: US population by age, 2012-22
- Households with children
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- Figure 8: Households with related children, 2006-16
- Median income
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- Figure 9: Median household income, in inflation-adjusted dollars, 2005-15
Key Trends – What You Need to Know
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- Use of sVOD, streaming music, rising
- Shifts from connectivity to passivity
- Cravings for smart thermostats, digital assistants
What’s Working?
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- Entertainment in cloud becomes bedrock of web
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- Figure 10: Weekly usage of streaming media, February 2016 vs June 2017
- Figure 11: Daily usage of streaming media, February 2016 vs June 2017
- Mobile web access
- What’s changing: faster service
- What’s changing: unlimited data
- What’s changing: larger screens on phones
- What’s changing: smaller screens for video
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- Figure 12: Devices used to access the internet, January 2014-June 2017
What’s Struggling?
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- Interest in ourselves
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- Figure 13: Daily social activity, February 2016 vs June 2017
- Figure 14: Weekly social activity, February 2016 vs June 2017
- Interactivity takes a small dive
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- Figure 15: Daily gaming, February 2016 vs June 2017
- Figure 16: Weekly gaming, February 2016 vs June 2017
What’s Next?
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- Interest in smart home, wearable tech rising
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- Figure 17: Ownership of new tech hardware, January vs June 2017
- Smart audio marks looming shift in interfaces
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- Figure 18: Interest* in new tech products, January vs June 2017
The Consumer – What You Need to Know
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- Plethora of pursuits result in decreased daily usage
- Mobile video, solitary viewing threaten home theater
- Wearables struggling to mainstream
Online Activities
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- Taking it easy via intermittent usage
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- Figure 19: Daily and weekly engagement in online activity, June 2017
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- Figure 20: Weekly use of social media services, February-July 2017
- Women stream nearly as much as men
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- Figure 21: Weekly engagement with online activities, by gender, June 2017
- Women lead on Facebook, Snapchat, and Pinterest
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- Figure 22: Daily use of social media services, by gender, July 2017
- Few sources for daily contact
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- Figure 23: Engagement in social activities multiple times per day, June 2017
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- Figure 24: Social media services used multiple times per day, July 2017
- Potential brand ambassadors assembling among 18-34s
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- Figure 25: Engagement in social activities multiple times per day, by gender and age, June 2017
Home Theater
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- Stalling penetration
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- Figure 26: Home theater technology ownership, February 2016 vs June 2017
- Declines in intent to purchase televisions
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- Figure 27: Intent to purchase televisions, February 2016 vs June 2017
- Bright spots streaming
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- Figure 28: Ownership of smart TVs and streaming media players, January 2014 vs June 2017
- Larger households invest
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- Figure 29: Home theater technology ownership, by household size, June 2017
- Focusing on the high-end
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- Figure 30: Home theater technology ownership, by household income, June 2017
- Men gearing to upgrade consoles
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- Figure 31: Gaming console ownership and intent to purchase, by gender and age, June 2017
Wearable Tech
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- Small gains in fitness, brighter future possible
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- Figure 32: Ownership of wearable tech, June 2016 vs June 2017
- VR, hearables garner interest
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- Figure 33: Interest* in VR headsets, smart ear buds, and smart glasses, June 2017
- Finding the middle ground comes at a cost
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- Figure 34: Interest in smart ear buds and smart glasses, by household income, June 2017
Mobile Tech
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- Smartphone remains worthy of upgrades
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- Figure 35: Smartphone and tablet ownership, April 2015 vs April 2017
- Smartphone tops intent to purchase and makes gains
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- Figure 36: Intent to purchase smartphones and tablets, February 2016 vs June 2017
- Smartphone intent to purchase crosses all demographics
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- Figure 37: Intent to purchase smartphones and tablets, by gender and age, June 2017
Appendix – Data Sources and Abbreviations
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- Data sources
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
Appendix – The Consumer
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- Figure 38: Social activities conducted online, April 2015 vs June 2017
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