Table of Contents
Overview
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- What you need to know
- Products covered in this Report
Executive Summary
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- The market
- A good year, but there may be trouble ahead
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- Figure 1: Best- and worst-case forecast for the UK in-salon hair services market, 2012-22
- Companies and brands
- Your friendly neighbourhood salon
- Undoing the damage
- The consumer
- Necessity drives frequency
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- Figure 2: Number of times professional hair services have been used in the last 12 months, by gender, June 2017
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- Figure 3: Location of professional hair services, by gender and age, June 2017
- Show me the value
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- Figure 4: Barriers to using hair services, June 2017
- Hair services are evolving
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- Figure 5: Types of professional hair services used in the last 12 months, by gender, June 2017
- Inspire me
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- Figure 6: Reasons for using professional hair services, June 2017
- Everyday VIP
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- Figure 7: Experience of additional services at salon/barber, June 2017
- Convenience and connection
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- Figure 8: Reasons for choosing a hair dresser/barber, by gender, June 2017
- What we think
Issues and Insights
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- The realities of loyalty
- The facts
- The implications
- Harnessing the youth trade
- The facts
- The implications
- A growing focus on hair health
- The facts
- The implications
The Market – What You Need to Know
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- A good year for salons…
- …But there may be trouble ahead
- DIY approach
Market Size and Forecast
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- Price recovery drives current growth
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- Figure 9: UK value of the in-salon hair services market, at current and constant prices, 2012-22
- Post-Brexit uncertainty clouds the future
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- Figure 10: Best- and worst-case forecast for the UK in-salon hair services market, 2012-22
- Forecast methodology
Market Drivers
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- Female population changes
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- Figure 11: Trends in the age structure of the UK female population, 2012-22
- Economic uncertainty
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- Figure 12: Changes in household finances, January 2015-May 2017
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- Figure 13: Employment and unemployment, by gender, 2012-22
- Deal hunters back down
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- Figure 14: Trends in savvy shopping habits, October 2013 and August 2015
- Growth of image-based social media
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- Figure 15: Type of content shared on social and media networks, by social and media networks used, March 2017
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- Figure 16: Pinterest search results for ‘haircuts’, June 2017
- Advances in at-home hair colour
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- Figure 17: Usage of hair colourants in the past 12 months, October 2015 and January 2017
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- Figure 18: L’Oréal Colorista range, June 2017
Companies and Brands – What You Need to Know
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- Your friendly neighbourhood salon
- Undoing the damage
Salon and Treatment Innovation
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- Salon innovation
- From stylist to therapist
- Not just a salon
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- Figure 19: Glitch salon, Bristol, June 2017
- Great British Barber Bash
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- Figure 20: The Great British Barber Bash, Barber Jam poster, 2017
- Treatment innovation
- Conditioning for healthy hair
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- Figure 21: Kim Kardashian tweets about Olaplex, January 2016
- Unicorns and mermaids
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- Figure 22: Colour trends on social media, 2017
- Men opt for the pompadour fade
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- Figure 23: Pompadour fade hairstyle, 2017
The Consumer – What You Need to Know
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- Necessary upkeep drives frequency
- Show me the value
- Treatments are evolving
- Inspire me
- Everyday VIP
- Convenience and connection
Use of Professional Hair Services
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- Older women drive higher frequency
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- Figure 24: Number of times professional hair services have been used in the last 12 months, by gender, June 2017
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- Figure 25: Number of times professional hair services have been used in the last 12 months, by age, June 2017
- Opportunity among parents
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- Figure 26: Location of professional hair services, by gender and age, June 2017
Barriers to Using Professional Hair Services
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- Customers need to see the value
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- Figure 27: Barriers to using hair services, June 2017
- Bring the fun
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- Figure 28: Barriers to using hair services, by number of times professional hair services have been used in the last 12 months, June 2017
- Chin up
Hair Services Used
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- Men are low-maintenance
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- Figure 29: Types of professional hair services used in the last 12 months, by gender, June 2017
- Treatments amongst men
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- Figure 30: Types of professional hair services used by men in the last 12 months, by age, June 2017
- Treatments amongst women
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- Figure 31: Headmasters #maskyourgreys campaign, July 2017
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- Figure 32: Types of professional hair services used by women in the last 12 months, by age, June 2017
- The new wig wardrobe
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- Figure 33: Sia and Kylie Jenner sporting fashion wigs, 2017
Reasons for Using Professional Hair Services
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- Needs before wants
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- Figure 34: Reasons for using professional hair services, June 2017
- The price is right
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- Figure 35: Reasons for using professional hair services, by age, June 2017
- Niche treatments driven by inspiration
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- Figure 36: Types of professional hair services used in the last 12 months, by reasons for using professional hair services, June 2017
- #HairInspiration
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- Figure 37: Tress App, 2016
Facilities and Services
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- Reward your loyalists
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- Figure 38: Experience of additional services at salon/barber, June 2017
- Enhance the experience
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- Figure 39: Use in the last 12 months and interest in using additional services at salon/barber, by reason for using professional hair services, June 2017
Reasons for Salon Choice
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- Reasons to linger
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- Figure 40: Reasons for choosing a hair dresser/barber, by gender, June 2017
- Making a connection
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- Figure 41: Reasons for choosing a hair dresser/barber, by age, June 2017
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
- Forecast methodology
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