Table of Contents
Overview
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- What you need to know
- Covered in this Report
- Definitions
Executive Summary
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- Mobile phones and smartwatches
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- Figure 1: Ownership of mobile phones and smartwatches, January 2012-April 2017
- Computing and gaming
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- Figure 2: Household ownership of computers, January 2012-April 2017
- In-home entertainment
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- Figure 3: Household ownership of HD and Ultra HD 4K televisions, July 2016-April 2017
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- Figure 4: Internet-connected and 3D TV ownership in TV households, July 2016-April 2017
- Internet access and online activities
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- Figure 5: Online social & content creation activities performed in the past three months, April 2017
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- Figure 6: Online news & entertainment activities done in the past three months, April 2017
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- Figure 7: Brand/product-related online activities performed in the past three months, April 2017
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- Figure 8: Online retail, finance and information-related activities performed in the past three months, April 2017
- Voice control
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- Figure 9: Situations in which people would be happy to use voice commands to control devices, April 2017
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- Figure 10: Likely uses for voice commands, April 2017
Data Overview – Consumer Technology Products
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- Household ownership of consumer technology products
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- Figure 11: Household ownership of consumer technology products, April 2017
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- Figure 12: Household ownership of consumer technology products (source data), April 2017
- Personal ownership of consumer technology products
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- Figure 13: Personal ownership of consumer technology products, April 2017
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- Figure 14: Personal ownership of consumer technology products (source data), April 2017
- Planned purchase or upgrade of consumer technology products
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- Figure 15: Plans to purchase or upgrade consumer technology products, by timescale, April 2017
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- Figure 16: Plans to purchase or upgrade consumer technology products, by timescale (source data), April 2017
Mobile Phones and Smartwatches – Headline Data
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- Ownership of mobile phones and smartwatches
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- Figure 17: Ownership of mobile phones and smartwatches, January 2012-April 2017
- Figure 18: Ownership of mobile phones and smartwatches (source data), January 2012-April 2017
- Purchase/upgrade plans for mobile phones and smartwatches
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- Figure 19: Plans to purchase or upgrade mobile phones and smartwatches in the next 12 months, April 2015-April 2017
- Figure 20: Plans to purchase or upgrade mobile phones and smartwatches in the next 12 months (source data), April 2015-April 2017
Mobile Phones and Smartwatches – Market Commentary
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- Smartwatch ownership continues to edge up
- A shift in focus for wrist-worn devices
- Young men, particularly fathers, are key to short-term growth
- Where next for smartphone manufacturers?
- Older non-owners are more price-sensitive
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- Figure 21: Amount non-smartphone owners are prepared to spend on a smartphone, by age, November 2014
- Smart targets in the backup market
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- Figure 22: Jelly handset from Unihertz
- New realities, new opportunities
- Google ramping up activity in VR and AR…
- …but Apple could steal a march with ARKit
Computing and Gaming – Headline Data
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- Ownership of computers
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- Figure 23: Household ownership of computers, January 2012-April 2017
- Figure 24: Household ownership of computers (source data), January 2012-April 2017
- Ownership of games consoles
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- Figure 25: Ownership of static (household ownership) and portable (personal ownership) games consoles, December 2013-April 2017
- Figure 26: Ownership of static (household ownership) and portable (personal ownership) games consoles (source data), December 2013-April 2017
- Purchase/upgrade plans for computers and games consoles
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- Figure 27: Plans to purchase or upgrade computers and games consoles in the next 12 months, April 2015-April 2017
- Figure 28: Plans to purchase or upgrade computers and games consoles in the next 12 months (source data), April 2015-April 2017
Computing and Gaming – Market Commentary
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- Computer ownership static across the board
- Laptops in more people’s plans, but with less certain timeframes
- Convertibles could appeal to undecided upgraders
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- Figure 29: Proportion of people who expect to buy/upgrade laptops that don’t know when they will do so, by gender, age and financial situation, April 2017
- Jump in static console ownership suggests Christmas sales boost and possible Switch impact
- End of a generation?
In-home Entertainment – Headline Data
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- Ownership of TVs
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- Figure 30: Household ownership of HD and Ultra HD 4K televisions, July 2016-April 2017
- Figure 31: Household ownership of HD and Ultra HD 4K televisions (source data), July 2016-April 2017
- Internet-connected and 3D TV ownership
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- Figure 32: Internet-connected and 3D TV ownership in TV households, July 2016-April 2017
- Figure 33: Internet-connected and 3D TV ownership in TV households (source data), July 2016-April 2017
- Plans to purchase or upgrade TVs
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- Figure 34: Plans to purchase or upgrade televisions, by timescale, April 2017
- Figure 35: Plans to purchase or upgrade televisions, by timescale (source data), April 2017
- Ownership of other in-home entertainment products
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- Figure 36: Household ownership of in-home entertainment products, January 2012-April 2017
- Figure 37: Household ownership of in-home entertainment products (source data), January 2012-April 2017
- Plans to purchase or upgrade other in-home entertainment products
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- Figure 38: Plans to purchase or upgrade in-home entertainment products in the next 12 months, April 2015-April 2017
- Figure 39: Plans to purchase or upgrade in-home entertainment products in the next 12 months (source data), April 2015-April 2017
In-home Entertainment – Market Commentary
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- 4K purchase intention still no higher than HD
- SVOD could hold the key
- Voice control coming to more smart TVs…
- …which could take centre stage in the connected home
Internet Access and Online Activities – Headline Data
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- Internet access
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- Figure 40: Methods used to access the internet in the last three months, April 2017
- Figure 41: Devices used to access the internet in the last three months (source data), April 2017
- Communication, sharing and content creation
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- Figure 42: Online social & content creation activities performed in the past three months, April 2017
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- Figure 43: Online social & content creation activities performed in the past three months (source data), April 2017
- Entertainment & news
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- Figure 44: Online news & entertainment activities done in the past three months, April 2017
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- Figure 45: Online news & entertainment activities done in the past three months (source data), April 2017
- Brand interactions, reviews and comparisons
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- Figure 46: Brand/product-related online activities performed in the past three months, April 2017
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- Figure 47: Brand/product-related online activities performed in the past three months (source data), April 2017
- Retail, finance and information
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- Figure 48: Online retail, finance and information-related activities performed in the past three months, April 2017
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- Figure 49: Online retail, finance and information-related activities performed in the past three months (source data), April 2017
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- Figure 50: Use of new technology in the last three months, April 2017
- Figure 51: Use of new technology in the last three months (source data), April 2017
Internet Access and Online Activities – Market Commentary
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- Rise in paid news consumption
- Publishers moving into e-commerce…
- …and travel is a promising sector
- Media outlets are well-placed to add value for travel targets
- Live streaming with a friend builds on group video chat popularity
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- Figure 52: Facebook Live With feature
- Creating a less formal context for shared content
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- Figure 53: Sharing of photos/videos and use of audio/video/VOIP chat in the last three months – on any device, April 2017
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- Figure 54: Sharing of photos/videos and use of audio/video/VOIP chat in the last three months – on a smartphone, April 2017
- Let me share that for you…
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- Figure 55: Google’s suggested photo sharing feature
Voice Control – Headline Data
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- Situations in which people would use voice commands
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- Figure 56: Situations in which people would be happy to use voice commands to control devices, April 2017
- Figure 57: Situations in which people would be happy to use voice commands to control devices (source data), April 2017
- Potential uses for voice commands
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- Figure 58: Likely uses for voice commands, April 2017
- Figure 59: Likely uses for voice commands (source data), April 2017
Voice Control – Market Commentary
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- Home comfort is key to voice control acceptance
- Younger Millennials the keenest on voice control in all scenarios
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- Figure 60: Situations in which people would be happy to use voice commands to control devices, by generation, April 2017
- Playing music the most likely use for voice commands
- Smart speakers can provide access to the connected home…
- …with trusted brands holding the key
Appendix – Data Sources, Abbreviations and Supporting Information
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- Data sources
- Abbreviations
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