Table of Contents
Overview
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- What you need to know
- Definition
Executive Summary
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- The issues
- Consumers tend to stick to restaurants they know
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- Figure 1: Restaurant breakfast/brunch visitation, number of locations visited, May 2017
- Manufacturers double down on convenience
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- Figure 2: Breakfast/brunch attitudes, by HH income, May 2017
- The opportunities
- Brunch is a unique meal occasion
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- Figure 3: Brunch occasions, by generation, May 2017
- Consumers want a variety of brunch options
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- Figure 4: Brunch option interest, May 2017
- Social media posters are key consumers
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- Figure 5: Breakfast/brunch attitudes, by social media breakfast/brunch posters, May 2017
- What it means
The Market – What You Need to Know
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- Restaurants face off against retail
- Consumer confidence should be great for restaurants
- More consumers are telecommuting
- Is breakfast old-fashioned?
Market Perspective
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- Retail breakfast foods focus on convenience
Market Factors
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- Healthy consumer confidence bodes well for restaurants ... in theory
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- Figure 6: Consumer Sentiment Index, January 2007-April 2017
- Figure 7: Disposable Personal Income change from previous period, January 2007-April 2017
- High interest in clean eating
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- Figure 8: Food attitudes, any agree, 2010-17
- Figure 9: Food attitudes, any agree, by age
- Consumer working habits dampen demand for restaurant breakfast
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- Figure 10: Employed workers doing some or all of their work on their main job at home, 2006-15 annual averages
- The most important meal of the day?
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- Figure 11: Food attitudes, any agree, 2010-17
- Figure 12: Food attitudes, any agree, by age
- The good and bad of commodity prices
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- Figure 13: Changes in food price indexes, April 2016-17
Key Players – What You Need to Know
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- Brunch is big business
- Technology expands the potential of restaurant breakfast/brunch
- Breakfast sandwiches grow on menus
What’s Working?
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- Mainstream chains adopt brunch
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- Figure 14: Maggiano’s – Say Hello to Brunch video, March 2017
- Brunch is intrinsically linked to social media
- LTOs strike a balance between health and indulgence
- Booze with breakfast
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- Figure 15: Breakfast/brunch cocktail examples
What’s Next?
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- Skip the breakfast rush line
- International dishes to watch
- Third-wave coffee bumps up the breakfast check price
- Breakfast to you
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- Figure 16: New Denny’s on Demand video, May 2017
Mintel Menu Insights Analysis
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- Breakfast dish trends
- Egg entrées are appearing more on menus
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- Figure 17: Top 10 egg dishes on menus, change of incidence, Q1 2015-Q1 2017
- Figure 18: Top 10 egg dish cuisine types, change of incidence, Q1 2015-Q1 2017
- Pancakes, waffles, and French toast grow; pancakes get savory
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- Figure 19: Top 10 pancake flavors, change of incidence, Q1 2015-Q1 2017
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- Figure 20: Savory pancake examples
- Breakfast sandwiches: deep dive
- Breakfast sandwiches: restaurant segments
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- Figure 21: Change in incidence and penetration of breakfast sandwiches, by segment, Q1 2015-Q1 2017
- Breakfast sandwiches: ingredients
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- Figure 22: Top 10 breakfast sandwich ingredients, change of incidence, Q1 2015-Q1 2017
- Figure 23: Top 10 breakfast sandwich breads, change of incidence, Q1 2015-Q1 2017
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- Figure 24: Top 10 breakfast sandwich meats, change of incidence, Q1 2015-Q1 2017
- Figure 25: Top 10 breakfast sandwich cheeses, change of incidence, Q1 2015-Q1 2017
Breakfast/Brunch Restaurants to Watch
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- LSRs
- FSRs
The Consumer – What You Need to Know
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- Familiar cuisines are the most appealing
- Brunch is a unique meal occasion
- Consumers want a variety of brunch options
- Weekend and weekday breakfasts differ
- Those who post about breakfast/brunch online are enthusiastic diners
Breakfast/Brunch Restaurant Visitation
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- QSRs remain the top spot for breakfast
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- Figure 26: Restaurant breakfast/brunch visitation, May 2017
- Cater to the iGens
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- Figure 27: Restaurant breakfast/brunch visitation, by generation, May 2017
- Most consumers visit only a few locations for breakfast/brunch
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- Figure 28: Restaurant breakfast/brunch visitation, number of locations visited, May 2017
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- Figure 29: Restaurant breakfast/brunch visitation, 4+ locations visited, May 2017
Breakfast/Brunch Cuisine Interest
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- Consumers are interested in familiar cuisines
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- Figure 30: Breakfast/brunch cuisine interest, May 2017
- Interest in international dishes among segment visitors
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- Figure 31: Breakfast/brunch cuisine interest, by segment visitors, May 2017
- Not all Millennials are the same
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- Figure 32: Breakfast/brunch cuisine interest, by generation, May 2017
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- Figure 33: Breakfast/brunch cuisine interest, by select Millennial groups, May 2017
Brunch Occasions
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- Brunch is a fun, social meal occasion
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- Figure 34: Brunch occasions, May 2017
- Younger women view brunch as a social experience
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- Figure 35: Brunch occasions, by gender, May 2017
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- Figure 36: Brunch occasions, by gender and age, May 2017
- iGens and Millennials brunch for a variety of reasons
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- Figure 37: Brunch occasions, by generation, May 2017
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- Figure 38: Brunch occasions, by age and HH income, May 2017
- Brunch is a relaxing occasion for Black and Asian diners
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- Figure 39: Brunch occasions, by race and ethnicity, May 2017
- Brunch is a frequent occasion for engaged social media users
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- Figure 40: Brunch occasions, by social media breakfast/brunch posters, May 2017
Brunch Option Interest
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- Consumers want options when dining out for brunch
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- Figure 41: Brunch option interest, May 2017
- Millennials drive interest in alcohol at brunch
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- Figure 42: Brunch option interest, by generation, May 2017
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- Figure 43: Brunch option interest, by Millennials and area, May 2017
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- Figure 44: Brunch option interest, by Millennials and ethnicity, May 2017
- Hotels can attract locals with brunch
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- Figure 45: Brunch option interest, by segment visitors, May 2017
- Cool cocktails can wind up on social media
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- Figure 46: Brunch option interest, by social media breakfast/brunch posters, May 2017
- Coffee and booze for parents
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- Figure 47: Brunch option interest, by parental status and age, May 2017
Brunch Option Interest – TURF Analysis
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- Methodology
- 79% of consumers are satisfied with three brunch options
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- Figure 48: TURF analysis – Brunch interest, May 2017
Breakfast/Brunch Important Factors
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- Quality, affordability, and location are point-of-entry factors
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- Figure 49: Breakfast/brunch important factors, any day, May 2017
- Healthful dishes may attract more female consumers
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- Figure 50: Breakfast/brunch important factors, any day, by gender, May 2017
- QSRs must keep up with iGen tastes
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- Figure 51: Breakfast/brunch important factors, any day, by generation, May 2017
- The importance of factors varies by segment visitors
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- Figure 52: Breakfast/brunch important factors, any day, by segment visitors, May 2017
- A great coffee selection appeals to parents
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- Figure 53: Breakfast/brunch important factors, any day, by parental status and age, May 2017
Breakfast/Brunch Important Factors by Day
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- Take it easy on the weekends
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- Figure 54: Breakfast/brunch important factors, weekday vs weekend, May 2017
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- Figure 55: Breakfast/brunch important factors, weekday vs weekend, May 2017
Breakfast/Brunch Attitudes
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- Restaurant breakfast/brunch is an indulgence
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- Figure 56: Breakfast/brunch attitudes, May 2017
- Restaurant breakfast a treat for women, utility for men
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- Figure 57: Breakfast/brunch attitudes, by gender, May 2017
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- Figure 58: Breakfast/brunch attitudes, by gender and age, May 2017
- iGens/Millennials drive interest in breakfast/brunch tech
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- Figure 59: Breakfast/brunch attitudes, by generation, May 2017
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- Figure 60: Breakfast/brunch attitudes, by select Millennial groups, May 2017
- Social media breakfast/brunch poster profile
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- Figure 61: Social media breakfast/brunch posters demographics, index against all AFH breakfast/brunch consumers
- Brunch is an anytime occasion for the social media poster
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- Figure 62: Breakfast/brunch attitudes, by social media breakfast/brunch posters, May 2017
Appendix – Data Sources and Abbreviations
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- Data sources
- Consumer survey data
- Mintel Menu Insights
- Social media methodology
- Abbreviations and terms
- Abbreviations
- Terms
Appendix – The Consumer
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- Figure 63: Employed workers doing some or all of their work on their main job at home, by occupation type, 2006-15 annual averages
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