Table of Contents
Overview
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- What you need to know
- Definition
Executive Summary
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- The issues
- Protecting taste and freshness a top priority for food packaging
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- Figure 1: Priorities for food shopping, March 2017
- Expiration dates highest on long list of priorities
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- Figure 2: Label communication priorities, March 2017
- Glass jars and metal cans seen as old-fashioned
- Flexible pouches seen as modern, exciting, and fun
- The opportunities
- Younger shoppers more likely to value portability, sustainability
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- Figure 3: Priorities for food shopping, by age, March 2017
- Younger shoppers express interest in advanced storage features
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- Figure 4: Food packaging features, by age, March 2017
- Younger adults look for health and recycling information
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- Figure 5: Packaging-related behaviors, March 2017
- What it means
The Market – What You Need to Know
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- Food companies look to updated packaging to spur sales and share
- Plastic remains dominant food packaging material
- Flexible packaging increasingly dominant type
Market Perspective
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- Food companies look to updated packaging to spur sales and share
- Pending changes to nutrition labels could spur more revised packaging
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- Figure 6: Food product introductions, by launch type, 2011-2017*
- Snacks continue to lead new product launches
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- Figure 7: Food product introductions, by category, 2011-17*
- Plastic remains dominant food packaging material
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- Figure 8: Food product introductions, by packaging material, 2011-2017*
- Flexible packaging increasingly dominant type
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- Figure 9: Food product introductions, by packaging type, 2011-2017*
Key Players – What You Need to Know
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- Specific low/no claims gain space on pack at the expense of all natural
- Fresh meets convenient: salads in single-serve packaging
- Canned foods look to improve image
What’s Working?
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- Specific low/no claims gain space on pack at the expense of all natural
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- Figure 10: Food packaging claims, 2011-2017*
- Fresh meets convenient: salads in single-serve packaging
What’s Struggling?
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- Canned foods look to improve image
What’s Next?
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- Getting more specific with allergy information
- Need for transparency and trust spurs creativity in packaging communications
- Portioning and resealable packaging plays to snacking trend
The Consumer – What You Need to Know
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- Protecting taste and freshness a top priority for food packaging
- Expiration dates highest on long list of priorities
- Resealability and protection are top priorities
- Still an opportunity to motive, educate on recycling
- Glass jars and metal cans seen as old-fashioned
- Flexible pouches seen as modern, exciting, and fun
- Opportunity for packaging and marketing to focus on food waste
Priorities for Food Shopping
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- Protecting taste and freshness a top priority for food packaging
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- Figure 11: Priorities for food shopping, March 2017
- Younger shoppers more likely to value portability, sustainability
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- Figure 12: Priorities for food shopping, by age, March 2017
- In their words: freshness counts
Label Communication Priorities
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- Expiration dates highest on long list of priorities
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- Figure 13: Label communication priorities, March 2017
Food Packaging Features
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- Resealability and protection are top priorities
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- Figure 14: Food packaging features, March 2017
- Younger shoppers express interest in advanced storage features
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- Figure 15: Food packaging features, by age, March 2017
- In their words: admirable packaging
Packaging-related Behaviors
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- Still an opportunity to motive, educate on recycling
- Opportunity to encourage reuse of packaging among young consumers
- Fewer than half read labels on new products
- In their words: assessing new products
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- Figure 16: Packaging-related behaviors, by age, March 2017
Correspondence Analysis – Packaging Associations by Type
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- Glass jars and metal cans seen as old-fashioned
- Flexible pouches seen as modern, exciting, and fun
- Methodology
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- Figure 17: Correspondence Analysis – Packaging associations by type, March 2017
- Figure 18: Packaging associations by type, March 2017
Attitudes toward Packaging
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- Opportunity for packaging and marketing to focus on food waste
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- Figure 19: Packaging-related behaviors, March 2017
- Younger adults look for health and recycling information
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- Figure 20: Packaging-related behaviors, March 2017
Appendix – Data Sources and Abbreviations
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- Data sources
- Consumer survey data
- Consumer qualitative research
- Abbreviations and terms
- Abbreviations
- Terms
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