Table of Contents
Executive Summary
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- The market
- Teens’ and tweens’ leisure time heavily influenced by technology
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- Figure 1: Activities children do after school and on weekends, May 2016
- Parental concerns about teens’ and tweens’ technology usage
- Having the latest technology is a priority for one in four children
- YouTube videos preferred to traditional TV content
- Teens and tweens want their own social media networks
- Companies and brands
- Lego creates a social media network for kids
- Facebook launches Lifestage, a social network for under-21s
- New Amazon Fire 7 Kids Edition
- Lenovo announces kids version of Tab 4
- Smart toys and augmented reality games
- Snapchat Spectacles and wearable technology for children
- The consumer
- Mobile devices the most used by teens and tweens
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- Figure 2: Devices teens and tweens use, March 2017
- Smartphones and tablets are the first choice for most activities
- Mobile gaming almost as prevalent as console gaming
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- Figure 3: What teens and tweens use devices for, March 2017
- Video streaming, messaging and game apps the most important for teens and tweens
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- Figure 4: Teens’ and tweens’ mobile app usage, March 2017
- Snapchat and Instagram see impressive growth among teens and tweens
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- Figure 5: Teens and tweens social media usage, March 2017
- Nearly nine in 10 children sharing content do so daily or weekly
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- Figure 6: How often teens and tweens share content on social media, March 2017
- Teens and tweens more likely to share content from sources other than friends and family
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- Figure 7: Origin of content teens and tweens share on social media, March 2017
- What we think
Issues and Insights
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- Teens, tweens and smartphones
- The facts
- The implications
- Social media personalities are key to reaching teens and tweens
- The facts
- The implications
The Market – What You Need to Know
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- Teens’ and tweens’ leisure time heavily influenced by technology
- Parental concerns about teens’ and tweens’ technology usage
- Having the latest technology is a priority for one in four children
- Teens prefer YouTube videos to traditional TV content
- Teens and tweens want their own social media networks
Market Drivers
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- Teens’ and tweens’ leisure time heavily influenced by technology
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- Figure 8: Activities children do after school and on weekends, May 2016
- Parental concerns about teens’ and tweens’ technology usage
- Having the latest technology is a priority for one in four children
- Teens prefer YouTube videos to traditional TV content
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- Figure 9: Preference for online videos over TV among teens and tweens, May 2016
- Teens and tweens want their own social media networks
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- Figure 10: Interest in social media networks, May 2016
Companies and Brands – What You Need to Know
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- Lego creates a social media network for kids
- Facebook launches Lifestage, a social network for under-21s
- New Amazon Fire 7 Kids Edition
- Lenovo announces kids-version of Tab 4
- Smart toys and augmented reality games
- Snapchat Spectacles and wearable technology for children
Launch Activity and Innovation
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- Lego creates a social media network for kids
- Facebook launches Lifestage, a social network for under-21s
- New Amazon Fire 7 Kids Edition
- Lenovo announces kids-version of Tab 4
- Smart toys and augmented reality games
- Snapchat Spectacles and wearable technology for children
The Consumer – What You Need to Know
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- Mobile devices the most used by teens and tweens
- Parental concerns exert strong influence over how devices are used
- Limiting screen time is a priority for many parents
- Smartphones and tablets are the first choice for most activities
- Mobile gaming almost as prevalent as console gaming
- Video streaming, messaging and game apps the most important for teens and tweens
- Snapchat and Instagram see impressive growth among teens and tweens
- Children are far less likely than adults to share links on social media
- Nearly nine in 10 children sharing content do so daily or weekly
- Teens and tweens more likely to share content from sources other than friends and family
Devices Teens and Tweens Use
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- Portable console usage fairly even between boys and girls
- Mobile devices the most used by teens and tweens
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- Figure 11: Devices teens and tweens use, March 2017
- Children are using a wide range of devices
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- Figure 12: Repertoire of devices teens and tweens use, March 2017
- Parents’ plans to purchase
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- Figure 13: Parents’ purchase plans, March 2017
Parental Control of Devices
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- Parental concerns exert strong influence over how devices are used
- Limiting screen time is a priority for many parents
- Concerns about ‘always online’ teens and tweens
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- Figure 14: Parental control of devices, March 2017
What Teens and Tweens Use Devices For
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- Smartphones and tablets are the first choice for most activities
- Mobile gaming almost as prevalent as console gaming
- Four in 10 watch live streamed content on smartphones
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- Figure 15: What teens and tweens use devices for, March 2017
Teens’ and Tweens’ Mobile App Usage
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- Video streaming, messaging and game apps the most important for teens and tweens
- Teens and tweens are half as likely as adults to be using shopping apps
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- Figure 16: Teens’ and tweens' mobile app usage, March 2017
- Children use a narrower range of apps than adults
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- Figure 17: Repertoire of teens’ and tweens’ mobile app usage, March 2017
Teens’ and Tweens’ Social Media Usage
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- Snapchat and Instagram see impressive growth among teens and tweens
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- Figure 18: Teens’ and tweens’ social media usage, March 2017
- Older children use more networks
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- Figure 19: Repertoire of social media networks used by teens and tweens, March 2017
- Five main networks see high rates of daily sharing
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- Figure 20: How often teens and tweens share content on social media, by teens’ and tweens’ social media usage, March 2017
Content Teens and Tweens Share on Social Media
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- Children are far less likely than adults to share links on social media
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- Figure 21: Types of content teens and tweens share on social media, March 2017
- Nearly nine in 10 children sharing content do so daily or weekly
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- Figure 22: How often teens and tweens share content on social media, March 2017
- Teens and tweens more likely to share content from sources other than friends and family
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- Figure 23: Origin of content teens and tweens share on social media, March 2017
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
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