What you need to know
Mintel estimates that online sales of clothing, fashion accessories and footwear will grow by 17.2% to reach £16.2 billion in 2017, as the ease of purchasing via mobile is helping to fuel online demand.
Online-only retailers are growing at a faster rate than multichannel retailers, driven by the young fast fashion pureplays such as ASOS, Boohoo and Missguided. These retailers have understood that what young consumers want is low-priced, frequently updated fashionable clothing and they are focusing on getting garments from design to sale in record time.
Some 76% of online shoppers are interested in improved delivery options. Customer expectations have been raised and in order to remain competitive more fashion retailers will need to continue improving their fulfilment capabilities – with delivery becoming a key online battleground.
Products covered in this Report
For the purposes of this Report, Mintel has used the following definitions for online fashion:
Includes:
Clothing for men, women and children, including both underwear and outerwear.
Footwear, including shoes, boots and any other type.
Fashion accessories such as handbags, scarves and costume jewellery.
The market is defined as all purchases where transactions are made through the retailer’s website, or through an auction site, rather than by other ordering methods, even if the product is viewed online prior to purchase.
